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Fujian Qinghua Tea Industry Co., Ltd. was founded in 1996 and officially listed on September 18, 2017 with the stock code of 872127. It has become a tea industry enterprise listed in the consumer goods industry. Qinghua company mainly engaged in white tea, black tea, oolong tea and other types of tea packaging and sales. Soak tea industry more than 20 years, with rich experience, has accumulated a strong supplier and dealer resources, at present, in the country has more than 500 dealers. And with its three brands of "old tree white tea", "golden don't let Secret black tea" and "Dashan rock tea", it constantly innovates. The company cultivates professional brand image. Starting from the aspects of "production standardization", "publicity standardization" and "sales standardization", the company has gradually established a stable brand public reputation, and each brand series has become the leader of similar products. The company has established a stable cooperative relationship with more than 100 domestic mainstream media, carried out brand publicity through national new product press conference, appraisal meeting, media interaction, advertising and other ways, unified decoration style and decoration design of its stores, and provided brand stores with opening training, activity planning, network map and online business support of comment software merchants. Up to now, the company has nearly 100 brand stores and more than one thousand terminal retail stores in the country, and its brand influence can be called the industry leader. The company adopts innovative operation mode. The company is not engaged in tea planting, primary processing, terminal store sales and other links, but focuses on product research and development, brand management and marketing. Relying on technology, planning, creativity, brand and other value creation systems with intellectual capital, intellectual capital and management as the core, the company has built a distribution model of "low" financial investment, "small" asset scale, "light" asset form, "heavy" knowledge application, "high" investment efficiency, vigorously developed dealers nationwide, and promoted the public awareness and market of the company's brand Penetration rate, increase customer development channels from the brand side, and expand the influence and radiation scope of the distribution side. The company also established an interactive platform among dealers, regularly organized appraisal meetings and seminars, and took supportive and incentive measures such as honor recognition, product promotion, learning and training, and advertising support for dealers, with sustained and stable growth in performance. The company pays attention to open enterprise culture. Based on the "good" culture and the "success" as the link, the company starts from the traditional Chinese kinship, links the emotional demands of dealers and consumers, endows the product with the added value of multiple cultural symbols, embraces all kinds of rivers, embraces all kinds of things, and greatly improves the product viscosity. The new business model, efficient marketing concept and concise cultural core have created the vigorous vitality of Qinghua tea industry and its brands.

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