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禹州市紫烨红食品有限公司位于享有“三粉之乡”的禹州市古城镇魏庄工业园区。公司占地103亩、总资产1.43亿元，从事优质红薯良种繁育、种植推广回购、鲜薯储存、鲜薯精深加工、研发、销售、特色烤薯店加盟连锁配送服务的全产业链科技创新型企业。

公司始终坚持专注产业、务实创新、与时俱进、不断突破：构建完善的管理创新研发团队，现有博士5人、硕士10人、本科30余人、生产员工300多名，是我省一家红薯精深加工、红薯产业链开发较为完善的企业。公司拥有5条红薯食品加工专业化生产线，拥有价值4200多万的研发检测及生产设备，2个红薯种植基地，1个红薯开发及研究中心，拥有30余台红薯精深加工设备。主要包括：薯条薯片果脯生产线、香酥薯片、低温冷冻干燥生产线、有机物添加自动化产品加工生产线、薯梗薯叶麻辣酱生产线、彩色薯粉薯米生产线、构建了产供销可持续发展的产业链体系，与河南省（山东、浙江）省农科院联合成立了脱毒红薯标准化育苗培育基地，与河南农大、江苏大学、许昌学院等院校建立产学研合作推广基地。

 公司产品有：鲜薯、有机特色烤薯产品、蜜饯类、糖果类、低温膨化香酥类、红薯茎叶类、糕点类、、速冻调味型薯制品系列、三粉精品、饮品类、等产品畅销全国各地，营销中心设在郑州，组建有专业化的市场营销团队，《紫烨红特色烤薯店全国连锁加盟》创新团队，构建了产供销可持续发展的产业链体系。

 公司种植推广回购合作：公司与农户（种植大户）签订保质种植回购合同，发展5000亩土地作为原料种植基地示范田，带动古城、郭连、范坡、朱阁等乡镇发展红薯种植50000亩，为推动红薯产业健康发展和促进现代农业产业化可持续发展做出了积极贡献。

 公司通过特色时尚烤薯店招商加盟战略规划的实施与完成，将建成全产业链的现代智能农业物联网体系。向更高的生物提取，功能化、保健型食品领域发展，通过科技创新，与时俱进，把“紫烨红”生态健康红薯产品做成河南特色，中华特产。把禹州建成“红薯之都”。创造河南许昌禹州红薯大健康产业辉煌的明天。

Yuzhou ziyihong Food Co., Ltd. is located in Weizhuang Industrial Park, the ancient town of Yuzhou City, which enjoys the "three powder town". The company covers an area of 103 mu, with a total asset of 143 million yuan. It is a scientific and technological innovation enterprise in the whole industrial chain, which is engaged in the breeding of high-quality sweet potato varieties, planting and promotion of buy back, fresh potato storage, deep processing of fresh potato, research and development, sales, and special roasted potato stores joining in chain distribution services. The company always adheres to focusing on industry, pragmatic innovation, keeping pace with the times, and continuous breakthrough: to build a perfect management innovation R & D team, with 5 doctors, 10 masters, more than 30 undergraduates, and more than 300 production employees. It is an enterprise with deep processing of sweet potato and relatively complete development of sweet potato industry chain in our province. The company has 5 specialized production lines for sweet potato food processing, more than 42 million R & D testing and production equipment, 2 sweet potato planting bases, 1 sweet potato development and Research Center, and more than 30 sweet potato deep processing equipment. It mainly includes: production line of preserved chips and chips, crispy chips, low-temperature freeze-drying production line, automatic product processing production line of organic matter addition, production line of sweet potato stem, sweet potato leaf and spicy sauce, production line of colorful sweet potato flour and rice, and the industrial chain system of sustainable development of production, supply and marketing has been established. It has jointly established virus-free sweet potato standardized seedling cultivation with Henan Academy of Agricultural Sciences (Shandong, Zhejiang) Base, with Henan Agricultural University, Jiangsu University, Xuchang college and other colleges and universities to establish a production university research cooperation promotion base. The company's products include: fresh potatoes, organic characteristic baked potato products, preserves, sweets, low-temperature puffed crispy, sweet potato stems and leaves, pastries, quick-frozen seasoned potato products series, three powder boutiques, drinks and other products, which sell well all over the country. The marketing center is located in Zhengzhou, and a professional marketing team is set up. The creation of "ziyihong characteristic baked potato store national chain franchise" The new team has built an industrial chain system of sustainable development of production, supply and marketing. Cooperation in planting promotion Repurchase: the company signed a contract with farmers (large planting households) to buy back high-quality planting, developed 5000 mu of land as the demonstration field of raw material planting base, and promoted the development of 50000 mu of sweet potato planting in towns such as Gucheng, Guo Lian, Fan Po and Zhuge, making positive contributions to the healthy development of sweet potato industry and the sustainable development of modern agricultural industrialization. Through the implementation and completion of the strategic plan of attracting investment and joining in the characteristic and fashionable roasted potato shop, the company will build a modern intelligent agricultural Internet of things system of the whole industrial chain. To a higher level of biological extraction, functional, health food development, through scientific and technological innovation, with the times, "ziyihong" ecological health sweet potato products into Henan characteristics, Chinese specialty. Build Yuzhou into a "sweet potato city". To create a brilliant future of sweet potato health industry in Yuzhou, Xuchang, Henan Province.

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