欧普照明OPPLE品牌怎么样 申请店铺

始于1996年，上市公司，专注于为消费者提供差异化整体照明解决方案，集研发/生产/销售/服务于一体的综合型照明企业

欧普照明始于1996年，是一家集研发、生产、销售、服务于一体的综合型照明企业。欧普照明于2016年8月19日成功登陆上海证券交易所主板，正式挂牌上市。股票简称“欧普照明”，股票代码：603515.SH。

公司现有员工6000多人，拥有上海总部及中山工业园、吴江工业园等多个生产基地；公司产品涵盖LED及传统光源、灯具、电工电器、厨卫吊顶产品等领域。

作为中国照明行业标杆的整体照明解决方案提供者，欧普照明不仅专注于研究光的合理运用，提供贴心产品，还为消费者提供差异化整体照明解决方案等专业的配套服务，提升用户体验。针对不同场合，欧普提供的照明方案能满足人在不同时间、不同空间生理需求和心理需求的灯光。

公司十分重视自主研发，每年投入的研发费用近亿元。

目前，组建了由行业专家、高级工程师等数百名高级人才组成的研发团队；建立了EMC、分布光度等行业内标杆类的专业实验室；投建了行业内标杆的产品生产线，拥有LED照明、节能灯、吸顶灯、支架、灯盘、筒灯、射灯等系列产品。

随着LED技术引发照明行业的蓬勃发展，公司依靠行业标杆的照明研发技术，为自身产品及整体照明解决方案的升级变革提供了有力支撑，实现了企业向LED领域的转型。

对销售渠道建设，公司积累了深厚优势。 早在2000年，欧普便已开始布局国内渠道，建立全国性的专卖店体系。近年来，公司立足于国内外照明市场特点及用户购买习惯，建立了强大的营销队伍和完善的国内外营销网络。 现在拥有各类渠道终端销售网点超过40,000家。此外，公司积极拓展海外业务，在中东、南亚、南非等新兴市场树立了良好的品牌形象。

Started in 1996, the listed company focuses on providing differentiated overall lighting solutions for consumers. The integrated lighting enterprise, OPP lighting, which integrates R & D / production / sales / service, started in 1996. It is a comprehensive lighting enterprise integrating R & D, production, sales and service. On August 19, 2016, OPP lighting successfully landed on the main board of Shanghai Stock Exchange and was officially listed. The stock is abbreviated as "OPP lighting", stock code: 603515.sh. The company has more than 6000 employees, with Shanghai headquarters, Zhongshan Industrial Park, Wujiang Industrial Park and other production bases. Its products cover led and traditional light sources, lamps, electrical appliances, kitchen and bathroom ceiling products and other fields. As a benchmark provider of overall lighting solutions for China's lighting industry, OPP lighting not only focuses on the rational use of light, providing intimate products, but also provides specialized supporting services such as differentiated overall lighting solutions for consumers, so as to improve user experience. For different occasions, the lighting scheme provided by OPP can meet people's physiological and psychological needs in different time and space. The company attaches great importance to independent research and development, and invests nearly 100 million yuan in research and development every year. At present, it has established a research and development team composed of hundreds of senior talents such as industry experts and senior engineers; established a professional laboratory of benchmarking in the industry such as EMC and distributed light; invested in the production line of benchmarking in the industry, with a series of products such as LED lighting, energy-saving lamp, ceiling lamp, bracket, lamp panel, downlight and spotlight. With the rapid development of lighting industry caused by LED technology, the company relies on the lighting R & D technology of industry benchmark, which provides strong support for the upgrading and transformation of its products and overall lighting solutions, and realizes the transformation of the enterprise to LED field. For the construction of sales channels, the company has accumulated profound advantages. As early as 2000, OPP has begun to lay out domestic channels and establish a nationwide franchise store system. In recent years, the company has established a strong marketing team and a perfect marketing network at home and abroad based on the characteristics of the lighting market at home and abroad and the purchase habits of users. Now it has more than 40000 terminal sales outlets of various channels. In addition, the company actively expanded its overseas business and established a good brand image in emerging markets such as the Middle East, South Asia and South Africa.

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