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深圳市百果园实业发展有限公司是国内较大的集果品生产、贸易、零售为一体的企业之一。公司成立于2001年，同年，深圳第一家百果园水果专卖店诞生！经过近10年的持续发展，百果园现已拥有两百多家专卖连锁店（已成立百果园广州分公司和海南分公司），遍布深圳、广州、阳江、海南各社区、街道，深受消费者青睐，成为市民生活中一道亮丽的风景线。

公司秉持“让天下人享受水果好生活”的企业愿景，信奉“博爱宽仁、诚实守信、义利并举、成长共赢”的企业价值观，在果品行业树立了良好的信誉。公司在国内外建立了庞大的购销网络，在广东省珠江三角洲地区与各大超市、商场保持着良好的合作关系。

百果园公司以“创新拼搏、务实坚韧”的企业精神，按照产业化、信息化、专业化发展的思路，制定了明确的发展目标。公司采用最先进的信息系统，保证营销信息及时、准确地传递；拥有一流的专业运营模式，支持门店业绩提升；整合果业资源，建立果品基地，发展果品贸易；创造水果文化，服务消费大众；加强品牌塑造、创新管理模式。百果园未来的发展目标是将企业做专、做精、做强、做大！

百果园公司总部设在深圳，未来着眼于以珠江三角洲为中心，辐射全国各大中城市。公司以特许加盟为主要发展方式，提供每位连锁加盟商强大的品牌支持、企业形象识别、成功的经营理念和模式及实战经验丰富的经营辅导团队，以实现加盟商、加盟总部及信赖百果园的消费者多赢的良好局面。

百果园人将以“弘扬民族精神、振兴中华果业”为已任，做一流企业，塑民族品牌。计划用三至五年时间占领珠江三角洲，用五至十年时间拓展全国，最终实现让百果园品牌迈出国门，走向世界的梦想！

Shenzhen Baiguoyuan Industrial Development Co., Ltd. is one of the largest fruit production, trade and retail enterprises in China. The company was founded in 2001, the same year, Shenzhen's first 100 orchard fruit store was born! After nearly 10 years of continuous development, Baiguoyuan now has more than 200 franchised chain stores (Guangzhou Branch and Hainan Branch of Baiguoyuan have been established), which are all over the communities and streets of Shenzhen, Guangzhou, Yangjiang and Hainan. They are very popular with consumers and become a bright landscape in people's life. The company adheres to the corporate vision of "let people enjoy a good life of fruits" and believes in the corporate values of "fraternity, honesty, integrity, justice and benefit, and win-win growth", and has established a good reputation in the fruit industry. The company has established a huge purchase and sale network at home and abroad, and maintained a good cooperative relationship with supermarkets and shopping malls in the Pearl River Delta region of Guangdong Province. With the enterprise spirit of "innovation and hard work, pragmatism and tenacity", Baiguoyuan company has set a clear development goal according to the ideas of industrialization, informatization and specialization. The company adopts the most advanced information system to ensure the timely and accurate transmission of marketing information; has a first-class professional operation mode to support the improvement of store performance; integrates fruit resources, establishes fruit base, develops fruit trade; creates fruit culture, serves the consumers; strengthens brand building and innovation management mode. The future development goal of Baiguoyuan is to make the enterprise specialized, refined, strong and large! Baiguoyuan company is headquartered in Shenzhen. In the future, it will focus on the Pearl River Delta as the center, radiating all large and medium-sized cities in China. With franchising as the main development mode, the company provides each franchisee with strong brand support, corporate image recognition, successful business philosophy and mode, as well as a practical and experienced operation guidance team, so as to achieve a win-win situation for franchisees, franchised headquarters and consumers who trust Baiguoyuan. Baiguoyuan people will take "carrying forward the national spirit and revitalizing the Chinese fruit industry" as their responsibility, become a first-class enterprise and shape a national brand. It is planned to occupy the Pearl River Delta in three to five years, expand the country in five to ten years, and finally realize the dream of making Baiguoyuan brand step out of the country and go to the world!

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