56我乐品牌怎么样 申请店铺
为国内数亿的互联网用户提供免费优质的视频服务,致力于PGC内容以及自媒体用户的培养和发展,提供创意策划、拍摄制作、传播推广、效果评估、案例评奖等一站式整合营销解决方案
56网(56.com)成立于2005年4月,是原创视频网站。“分享视频,分享快乐”是56网的创始理念,凭借技术和不断完善的平台产品和内容,多年来持续为中国数亿的互联网用户提供优质的视频服务。2014年10月,56网与搜狐视频合并,加入搜狐集团,继续强化原创视频平台能力,双平台合力发展PGC业务,共同打造中国较大的PGC平台。
56网的愿景是构建一个年轻、充满活力的原创视频平台,坚持打造“青春、娱乐、正能量”的品牌形象,定位于年轻、娱乐特色,让用户通过电脑或各种移动设备创作、观看和分享视频短片,展示自我、传递乐趣,是具YouTube气质的中国视频网站。
经过多年的发展与沉淀,拥有海量用户原创视频已成为平台的心竞争力。在扩大UGC竞争优势, 不断通过原创视频丰富PC、手机页面及移动App等终端内容的同时,还逐渐打造出以“56出品”、微栏目、微电影以及第三方原创为主的PGC精品内容体系,在行业自制及PGC领域独树一帜,“56首映礼”和“高校影像力”等已经成为行业具影响力的原创内容品牌。
2015年,56网与搜狐视频携手共进,继续专注于PGC内容以及自媒体用户的培养和发展,通过自媒体平台以及平台等推动PGC成长,为音乐出品人、各垂直分类视频出品人打造更好的商业系统,帮助有才能的人制作传播优质内容,提供56及搜狐视频双平台推广服务,并分享非常有吸引力的广告收入分成。公司希望通过回馈自媒体出品人的方式,培养更专业的个人、视频工作室以及制作团队,创造更有价值的PGC内容,打造良性且具竞争力的PGC生态系统。
此外,56网还推出国内视频内容营销联盟(VMA),并通过微播江湖、ELIFE小心点等节目成功试水,获得了较高的市场反馈和客户认可。该联盟打通了影视制作方、优质媒体、第三方数据机构、广告公司等营销资源,为广告客户提供创意策划、拍摄制作、传播推广、效果评估、案例评奖等一站式整合营销解决方案。
We provide free and high-quality video services for hundreds of millions of Internet users in China. We are committed to the cultivation and development of PGC content and self media users. We provide one-stop integrated marketing solutions such as creative planning, shooting and production, communication and promotion, effect evaluation, case evaluation, etc. 56.com was founded in April 2005. It is an original video website. "Share video, share happiness" is the founding concept of 56 net. With technology and constantly improved platform products and content, it has been providing high-quality video services for hundreds of millions of Internet users in China for many years. In October 2014, 56.com and Sohu Video merged, joined Sohu group, continued to strengthen the ability of original video platform, and the two platforms worked together to develop PGC business and jointly build a larger PGC platform in China. The vision of 56.com is to build a young and energetic original video platform, adhere to the brand image of "youth, entertainment and positive energy", locate in the characteristics of youth and entertainment, let users create, watch and share video clips through computers or various mobile devices, show themselves and deliver fun. It is a Chinese video website with YouTube temperament. After years of development and precipitation, it has become the core competitiveness of the platform to have a large number of user original videos. While expanding UGC's competitive advantage and constantly enriching PC, mobile page, mobile app and other terminal contents through original video, PGC's fine content system focusing on "56 products", micro column, micro film and third-party original creation has been gradually created, which is unique in the field of industry self-made and PGC. The "56 Premiere" and "College image power" have become influential sources in the industry Create content brands. In 2015, 56.com and Sohu Video went hand in hand to continue to focus on the cultivation and development of PGC content and self-Media users, promote the growth of PGC through self-Media platforms and platforms, create a better business system for music producers and vertical video producers, help talented people to produce and disseminate high-quality content, and provide 56 and Sohu Video dual platform promotion services Enjoy a very attractive share of advertising revenue. The company hopes to cultivate more professional individuals, video studios and production teams, create more valuable PGC content, and create a healthy and competitive PGC ecosystem by giving feedback to self media producers. In addition, network 56 also launched the domestic video content marketing alliance (VMA), and successfully tested the water through such programs as micro broadcast of Jianghu, eLife watch out, etc., gaining high market feedback and customer recognition. The alliance has opened up marketing resources such as film and television producers, high-quality media, third-party data institutions, and advertising companies, and provided advertisers with one-stop integrated marketing solutions such as creative planning, shooting and production, communication and promotion, effect evaluation, and case evaluation.
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