慕士塔格Muztaga品牌怎么样申请店铺

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慕士塔格Muztaga在运动户外用品行业中的票数：335 更新时间：2025-07-05

慕士塔格Muztaga是哪个国家的品牌？「慕士塔格Muztaga」是杭州慕士塔格户外用品有限公司旗下著名品牌。该品牌发源于浙江省杭州市，由创始人孙柯在2005-09-20期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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2005年，三位有着10多年国际户外品牌服装OEM专业生产经验的经理人，怀揣开拓国内户外产业的梦想，在美丽的西子湖畔，成立了杭州慕士塔格户外用品有限公司，并注册为户外用品商标。西湖的婉约、柔美与慕士塔格峰的伟岸、挺拔元素糅合在一起，使得设计者赋予产品的内涵丰富而简约，时尚而专业，大气而细腻。

公司产品主要用于徒步、登山、旅行、露营等户外运动与休闲项目。产品涵盖了服装类、服饰类、鞋类、背包类、装备类、自驾家具等六个系列。其中户外功能性服装是公司的主要产品，占比约60%，涵盖了户外运动服饰的主流产品线。

作为一家专注于高中档品牌定位的户外用品公司，慕士塔格深知其功能性和严格的质量保证对于户外爱好者意义重大：它不仅影响到户外运动过程的舒适性和乐趣性，而且直接关系到使用者的生命安全。为此，公司谨慎而偏执地进行材料的选择，审视其功能性和安全性。2010年6月，在中国消费者协会组织的国内外户外冲锋衣品牌比较试验评比中。

经过10年的努力，公司已成为一家自主研发、设计、生产、销售户外运动服饰的专业化公司，并聚集了一支包括产品研发、设计、生产以及管理、市场营销等专业人员所组成的核心团队。公司拥有自己的工厂，成立于2000年。工业园占地面积60000平方米。拥有聚四氟乙烯微孔膜（E-PTFE）制造线、防水透气面料复合及后整理生产线、户外服装生产线、环保及过滤材料生产线等四个制造基地。

目前，产品已在全国29省辖城市均有销售网点。公司秉承“利益一体、携手发展、创造共赢”的合作理念，制定了细致的渠道管理制度和完善的经销商保护政策，计划至2020年，实现直营店200家，加盟店300家，经销商200家，销售额8亿元人民币，税后利润6400万元人民币。

慕士塔格，作为中国本土户外用品品牌的探索者，公司将牢牢把握户外市场的发展趋势，为中国户外运动及休闲的大众消费群提供安全舒适的保障。

In 2005, three managers with more than 10 years of professional production experience of international outdoor brand clothing OEM, with the dream of opening up the domestic outdoor industry, established Hangzhou mostag outdoor products Co., Ltd. by the beautiful West Lake, and registered as a trademark of outdoor products. The graceful and soft beauty of the West Lake is combined with the grand and straight elements of mostag peak, which makes the connotation of the products given by the designer rich and simple, fashionable and professional, atmospheric and delicate. Our products are mainly used in hiking, mountaineering, traveling, camping and other outdoor sports and leisure projects. The products cover six series of clothing, clothing, footwear, backpack, equipment and self driving furniture. Among them, outdoor functional clothing is the main product of the company, accounting for about 60%, covering the mainstream product line of outdoor sports clothing. As an outdoor products company focusing on high-grade brand positioning, mostag knows that its functionality and strict quality assurance are of great significance to outdoor enthusiasts: it not only affects the comfort and fun of outdoor sports process, but also directly relates to the life safety of users. To this end, the company carefully and paranoid choice of materials, to examine its functionality and safety. In June 2010, it was in the comparative test and evaluation of domestic and foreign outdoor clothing brands organized by China Consumer Association. After 10 years of efforts, the company has become a professional company that independently develops, designs, produces and sells outdoor sports clothing, and has gathered a core team composed of professionals including product R & D, design, production, management and marketing. The company has its own factory, established in 2000. The industrial park covers an area of 60000 square meters. It has four manufacturing bases, i.e. polytetrafluoroethylene microporous membrane (e-PTFE) production line, waterproof and breathable fabric composite and finishing production line, outdoor clothing production line, environmental protection and filter material production line. At present, the products have been sold in 29 provinces and cities. The company adheres to the cooperation concept of "integration of interests, joint development and creation of win-win results", and has formulated a detailed channel management system and perfect dealer protection policy. By 2020, the company plans to achieve 200 direct stores, 300 franchise stores and 200 dealers, with sales of 800 million yuan and after tax profits of 64 million yuan. As the explorer of Chinese local outdoor products brands, mostag will firmly grasp the development trend of outdoor market and provide safe and comfortable guarantee for the mass consumers of outdoor sports and leisure in China.

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