Calvin Klein品牌怎么样 申请店铺

CalvinKlein是美国第一大设计师品牌，曾经连续四度获得知名的服装奖项;旗下的相关产品更是层出不穷，有着很强的影响力。创始人CalvinKlein1942年出生于美国纽约，就读于著名的美国纽约时装学院(F.I.T)，在1968年创办了CalvinKlein公司。

CalvinKlein一直坚守完美主义，每一件CalvinKlein时装都显得非常完美。因为体现了十足的纽约生活方式，CalvinKlein的服装成为了新一代职业妇女品牌选择中的最爱。CalvinKlein有CalvinKlein(高级时装)、CKCalvinKlein(高级成衣)、CalvinKleinJeans(牛仔)三大品牌，另外还经营休闲装、袜子、内衣、睡衣、泳衣、香水、眼镜、家饰用品等。

从1968年开始建立自己的公司到现在，CalvinKlein已在时装界纵横了三十年，享有盛名，并被认为是当今美国时尚的代表人物。他认为今日的美国时尚是现代，极简，舒适，华丽，休闲又不失优雅气息，这也是CalvinKlein的设计哲学。

CalvinKlein(CK)是美国第一大设计师品牌，曾经连续四度获得知名的服装奖项;旗下的相关产品更是层出不穷，声势极为惊人。CalvinKlein一直坚守完美主义，每一件CalvinKlein(CK)时装都显得非常完美。因为体现了十足的纽约生活方式，CalvinKlein(CK)的服装成为了新一代职业妇女品牌选择中的最爱。

CK创始人CalvinKlein先生1942年出生于美国纽约，就读于著名的美国纽约时装学院(F.I.T)，1968年创办CalvinKlein“卡尔文·克莱恩”公司。

CalvinKlein是当之无愧为全美最具知名度的时装设计师。其产品范围除了高档次、高品位的经典之作外，克莱恩同时还是那些以青年人为消费对象的时髦的无性别香水和牛仔服装的倡导者。

CalvinKlein(CK)旗下有几大子品牌：卡尔文·克莱恩(CalvinKleinCollection)(高级时装品牌，黑色标牌)、CKbyCalvinKlein(高级成衣品牌、灰色标牌)、卡尔文·克莱恩白色标牌(CalvinKleinWhiteLabel)、CKJeans(大众休闲品牌)、卡尔文·克莱恩内衣(CalvinKleinUnderwear)、CalvinKleinSwim等，CalvinKlein(CK)经营范围覆盖高级女装、高级男装、香水、牛仔、内衣、泳装、手表、眼镜、包包、鞋类、配饰及家居系列等。

从1968年开始建立自己的公司到现在，CalvinKlein已在时装界纵横了近40年，享有盛名，并被认为是当今美国时尚的代表人物。CalvinKlein认为今日的美国时尚是现代、极简、舒适、华丽、休闲又不失优雅气息，这也是CalvinKlein的设计哲学。CK先生说：“我同时发现美式风格的本质也具有国际化的特征。就象纽约，NY并不是一座典型的美国城市，而是一座典型的国际都市。伦敦，东京或是汉城也是一样。居住在这些城市的人会对我的设计做出回应，是因为他们的生活和需求都十分相似。现代人不论居住在哪儿，都有其共通性。”

极简风格是CalvinKlein的招牌设计，也是现今的流行风潮，可是当极简风格不再是一种流行趋势时，CK会改变吗?对这种疑问，自信的CalvinKlein曾说：“我觉得我的设计哲学更趋向现代主义，我会继续专注于美学——倾向于强调一种纯粹简单，轻松优雅的精神。我总是试着表现纯净、性感、优雅，而且我也努力做到风格统一，以及忠于我的梦想。我想人们会因此更了解我想要呈现的是什么，他们会欣赏，并积极地回应。”

CK产品的重要风格之一就是性感，因此在CalvinKlein的广告中性感特点得到了淋漓尽致的发挥：CK的广告常采用裸体模特，旨在创造完美的、艺术化的形象;但有时CK也会打些擦边球，比如在CK内衣广告中启用一名MS未成年的女模特摆出带色情意味的露底裤姿势，就引起了颇多争议，还遭到了英国广告标准署的干涉。在CalvinKlein的概念中，性感是多种多样的，所以近来CK的广告中不见了昔日的骨感与颓废，取而代之的是一群活力四射、青春健康、有着灿烂笑容的年轻人，那份热情的魅力轻易掳获了CK粉丝的心。

Calvin Klein is the largest designer brand in the United States, and has won famous clothing awards for four times in a row. Its related products are emerging in an endless stream and have a strong influence. Calvin Klein, the founder of Calvin Klein 1942, was born in New York, USA. He studied in the famous New York Fashion Institute (F.I.T), and founded Calvin Klein company in 1968. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion is perfect. Calvin Klein's clothing has become a favorite brand choice for a new generation of professional women because it embodies a full New York lifestyle. CalvinKlein has three brands: CalvinKlein (high fashion), CKCalvinKlein (Advanced garments), CalvinKleinJeans (cowboy), and also manages casual wear, socks, underwear, pajamas, bathing suits, perfume, glasses, home accessories, etc. Calvin Klein has been in fashion for 30 years since he started his own company in 1968. He is regarded as the representative of American fashion. He believes that today's American fashion is modern, simple, comfortable, gorgeous, leisure and elegant, which is Calvin Klein's design philosophy. Calvin Klein (CK) is the largest designer brand in the United States. It has won famous clothing awards for four times in a row. Its related products are emerging in an endless stream, with a tremendous momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein (CK) fashion is perfect. Calvin Klein (CK) clothing has become the favorite brand choice of the new generation of professional women because it embodies the full New York lifestyle. Calvin Klein, the founder of CK, was born in New York in 1942 and studied in the famous New York Fashion Institute (F.I.T). Calvin Klein company was founded in 1968. Calvin Klein is the most famous fashion designer in the United States. In addition to its classic and high-grade works, Klein is also an advocate of fashionable gender friendly perfume and jeans clothing that is consumed by young people. Calvin Klein (CK) has several major sub brands: Calvin Klein collection (high fashion brand, black label), ckbycalvin Klein (high ready to wear brand, gray label), Calvin Klein white label, ckjeans (popular leisure brand), Calvin Klein underwear, Calvin Klein swim, etc., Calvin Klein (c K) covers women's wear, men's wear, perfume, jeans, underwear, swimwear, watches, glasses, Bao Bao, footwear, accessories and home furnishing series. Calvin Klein has been famous in the fashion industry for nearly 40 years since he started his own company in 1968. He is regarded as the representative of American fashion. Calvin Klein believes that today's American fashion is modern, simple, comfortable, gorgeous, leisure and elegant, which is Calvin Klein's design philosophy. "I also found that the essence of American style is also internationalized," Mr. CK said. Like New York, NY is not a typical American city, but a typical international city. It's the same in London, Tokyo or Seoul. People living in these cities respond to my design because their lives and needs are very similar. No matter where modern people live, they have their commonality. " Minimalism is Calvin Klein's signature design, and it's also a popular trend nowadays. But when minimalism is no longer a popular trend, will CK change? To this question, the confident Calvin Klein once said: "I think my design philosophy tends to modernism, and I will continue to focus on aesthetics, which tends to emphasize a pure simple, relaxed and elegant spirit. I always try to be pure, sexy and elegant, and I try to be consistent and loyal to my dream. I think people will know more about what I want to present, they will appreciate it and respond positively. " One of the important styles of CK products is sexy, so the sexy features in Calvin Klein's advertisements have been brought into full play: CK's advertisements often use nude models to create perfect and artistic images; But sometimes CK will play some frills. For example, in the CK underwear advertisement, using an MS minor female model to pose as a erotic bottomless pants has caused a lot of controversy, and has also been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexuality is diverse, so recently CK's advertising has lost its old sense of bone and decadence. Instead, it is a group of young people who are full of vitality, youth and health, and have a bright smile. That warm charm easily captured the hearts of CK fans.

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