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北京木真了时装有限公司（以下简称木真了）诞生于1996年8月16日，是一家集设计、生产、销售为一体的专业化中式时装公司，2007年通过ISO9000质量管理体系与ISO14000环境管理体系认证。

木真了主要产品为旗袍、礼服、生活休闲、新娘装等。木真了继承华夏文明的服饰文化，传承创新，以唐装为载体，独树一帜，把“木真了”打造成具有文化力的品牌，这是“木真了”的品牌理念。经过十年的不懈努力，“木真了”已发展成为中式服装中最具有代表性的品牌，义不容辞的担当起连接华服与国际服装服饰文化交流的平台。

自1996年以来，“木真了”商标就被广泛应用在企业的CI、VI识别系统中，使得“木真了”成为全国广大消费者都熟知的品牌，赢得了国内外客户的广泛认可和青睐。2007年“木真了”被国家工商总局认定为北京市著名商标；2008年通过ISO9001：2000质量管理体系认证。木真了品牌被评为女装十大品牌、最具潜力十大时装品牌、中国时尚品牌个性魅力大奖最佳品牌原创奖等荣誉称号。木真了在国内外相关公众已享有较高的知晓度和美誉度，成为民族传统时装服饰行业中的知名品牌。

品牌涵义：

木的清雅，木：质朴可塑，一种初始的、本质的个性，是人性中最具创造力和可塑性的一部分，她体现在我们的创造中。

真的透明，真：真诚透明，一种透明的、真实的个性，象一面镜子，映出人性中最善良、最真实、最美丽的一部分，她体现在我们的做人准则和企业经营的理念中。

了的自然，了：空灵轮回，一种不了的情结，是生命永恒轮回、生生不息的存在感，是精神上的不懈，她体现在我们对生命的不断思索与追求。

“木真了”把中华民族博大精深的文化底蕴同现代文明时尚完美结合，创作出有着民族传统风格的写意时装，是民族传统服饰与时尚流行时装完美融合的引领者，被广大消费者和新闻体喻为“大写意式”的中国国服、“国服之旗”，倍受青睐和关注。

Beijing Muzhen Fashion Co., Ltd. (hereinafter referred to as Muzhen) was born on August 16, 1996. It is a professional Chinese fashion company integrating design, production and sales. In 2007, it passed the certification of ISO9000 quality management system and ISO14000 environmental management system. The main products of Muzhen are cheongsam, tuxedo, life leisure, bridal dress, etc. It inherits the costume culture of Chinese civilization, inherits and innovates, takes Tang suit as the carrier, develops its own school, and makes "Muzhen" a brand with cultural power, which is the brand concept of "Muzhen". After ten years of unremitting efforts, "Muzhen" has developed into the most representative brand of Chinese clothing, and it is incumbent to take on the platform of connecting Huafu and international clothing culture exchange. Since 1996, the trademark of "Muzhen" has been widely used in CI and VI identification system of enterprises, which makes "Muzhen" become a well-known brand of consumers all over the country and win wide recognition and favor from customers at home and abroad. In 2007, "Muzhen" was recognized as a famous trademark of Beijing by the State Administration for Industry and commerce; in 2008, it passed the ISO9001:2000 quality management system certification. Muzhen brand has been rated as the top ten brands of women's wear, the top ten most potential fashion brands, and the best brand original award of China fashion brand personality charm award. Muzhen has enjoyed a high degree of awareness and reputation among the relevant public at home and abroad, and has become a well-known brand in the national traditional fashion industry. Brand meaning: the elegance of wood, the simplicity and plasticity of wood, an initial and essential personality, is the most creative and plastic part of human nature, which is embodied in our creation. True transparency, true: sincere transparency, a transparent and true personality, like a mirror, reflects the kindest, truest and most beautiful part of human nature, which is reflected in our life standards and business philosophy. It is a kind of complex that can't be avoided. It's a sense of eternal rebirth and endless existence of life. It's spiritual unremitting. It's reflected in our constant thinking and pursuit of life. "Muzhen" perfectly combines the extensive and profound cultural heritage of the Chinese nation with modern civilization and fashion, and creates freehand fashion with national traditional style. It is the leader of the perfect integration of national traditional clothing and fashionable fashion. It is hailed as "freehand style" Chinese national clothing and "flag of national clothing" by the majority of consumers and news media, and is highly favored and concerned.

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