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2013年，华晨宝马做出承诺-----打造一个属于中国的汽车品牌。从诞生，直到践行，言出必行。随之将这个品牌命名为“之诺” ，并根据中文发展出英文“ZINORO”，“之”字代表其中国文化的属性，“诺”是指信守承诺。“之诺”的初期产品是一款采用全电力驱动技术的汽车，在2013年底广州车展进行世界发售，并于2014年第一季度推向市场。

之诺品牌名称源自品牌的核心理念：承诺“ 之 ”，作为独特的中国传统文字沿用至今，体现了中国文化属性“ 诺 ”，代表了信守承诺的价值观，之诺清晰传达了承诺的理念以及独特的中国属性和气质标识的视觉核心，如两只紧握的双手，象征承诺、合作与信任标识的结构积极向上，传递着企业创新与追求可持续发展的理念，之诺兼具中国文化传承与现代精神，它以高品质产品及新能源科技，传达出品牌所肩负的社会责任与对未来的承诺，信守承诺的核心价值，凸显了对传承的关注以及打造“ 属于中国的汽车品牌”的决心。

In 2013, BMW Brilliance made a commitment to build a car brand belonging to China. From birth to practice, words and deeds are imperative. Then the brand was named "zhinuo" and English "zinoro" was developed according to Chinese. The word "zhinuo" represents the attribute of Chinese culture. The word "Nuo" refers to keeping promises. The initial product of "zhinuo" is a car with all electric drive technology, which was put on sale at Guangzhou auto show at the end of 2013 and put on the market in the first quarter of 2014. Zhinuo brand name originates from the core concept of brand: promise "Zhi". As a unique traditional Chinese character, zhinuo embodies the Chinese cultural attribute "Nuo", representing the value of keeping promise. Zhinuo clearly conveys the concept of commitment and the visual core of unique Chinese attribute and temperament logo, such as two hands tightly held, symbolizing commitment, cooperation and trust logo With a positive structure, zhinuo conveys the concept of enterprise innovation and sustainable development. It combines Chinese cultural heritage and modern spirit. With high-quality products and new energy technology, zhinuo conveys the social responsibility of the brand and its commitment to the future, the core value of abiding by the commitment, and highlights the concern for inheritance and the determination to build a "car brand belonging to China".

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