陶老大品牌怎么样 申请店铺
1995年,陶百兴先生凭借自己在烘焙行业多年的工作技能及管理经验,创建了郑州市福利回族食品厂,生产清真速冻汤圆、水饺、冷饮、糕点、月饼等,产品多元化经营,历经发展,规模日益扩大。
2006年,企业由原郑东新区所在地迁移至郑州东北区域黄河之滨,占地面积2万多平方米,建筑面积1.5万平方米,改制成立了郑州百兴食品有限公司,创立自有品牌“陶老大”,由陶百兴出任董事长。根据市场形势,调整主营业务,但坚持生产经营清真食品,产品有清真糕点、月饼、粽子、扣碗年货、花式馒头等五大系列200多个品种。
百兴公司坚持清真食品的标准化、精细化生产管理模式,原材料采购,制作过程清真化,按照回族等少数民族的传统生活习俗生产、加工。每一个过程都有严格质量把控程序。百兴公司对原材料供应商进行严格评审,实地考察,公司内部建立了原材料验收系统,确保质量符合生产要求。
2011年,百兴公司引进了两条月饼自动生产线。月饼成型车间有国内先进的自动化月饼成型机械,全部实现微电脑控制。烘烤车间整条烘烤线从温度、时间、速度三方面都实现恒定。而包装车间则配备有专用空气净化空调机组,保障每一次风循环经过三级过滤才能进入车间。生产车间的自动标准化保证了食品质量安全的稳定。
在市场营销方面,我司扩展了销售渠道,地市代理、酒店定制、企业定制、团购、超市、电子商务、等多方位扩大了市场占有率,创建了各领域无缝化销售链接模式,最大限度地满足各类消费群体的需求。终端客户快速增长,形成了以郑州为中心辐射豫、晋、冀、鲁、皖、陕等多省市的销售网络。
经过多年的发展,百兴如今已成长成为一家雄踞中原地区,集产品研发、生产、销售、食品OEM代加工服务为一体的大型现代化清真食品生产企业。目前已实现了设备自动化、产品多样化、公司品牌化、服务多元化的全方位经营模式。
In 1995, Mr. Tao Baixing established Zhengzhou welfare Hui food factory by virtue of his working skills and management experience in the baking industry for many years, which produces halal quick-frozen Tangyuan, dumplings, cold drinks, pastries, moon cakes, etc. the products are diversified, developed and expanded day by day. In 2006, the enterprise moved from the original location of Zhengdong New Area to the Bank of the Yellow River in the northeast area of Zhengzhou, covering an area of more than 20000 square meters and a building area of 15000 square meters. The company was restructured and established Zhengzhou Baixing Food Co., Ltd. to create its own brand "Tao eldest brother", with Tao Baixing as the director general. According to the market situation, adjust the main business, but adhere to the production and operation of halal food, products are halal pastry, moon cakes, zongzi, new year's products, fancy steamed bread and other five series of more than 200 varieties. Baixing company adheres to the standardized and refined production management mode of halal food, raw material procurement, halal production process, and production and processing in accordance with the traditional life customs of Hui and other ethnic minorities. Every process has strict quality control procedures. Baixing company strictly reviews the raw material suppliers and conducts field inspection. The company has established the raw material acceptance system to ensure the quality meets the production requirements. In 2011, Baixing company introduced two automatic production lines of moon cakes. There are advanced automatic mooncake forming machines in mooncake forming workshop, all of which are controlled by microcomputer. The whole baking line in baking workshop is constant in temperature, time and speed. The packaging workshop is equipped with special air purification air conditioning unit to ensure that each air cycle can enter the workshop after three-stage filtration. The automatic standardization of production workshop ensures the stability of food quality and safety. In the aspect of marketing, our company has expanded the sales channels, expanded the market share in many aspects, such as city agent, hotel customization, enterprise customization, group buying, supermarket, e-commerce, etc., and created a seamless sales link mode in various fields to meet the needs of various consumer groups to the maximum extent. With the rapid growth of terminal customers, a sales network with Zhengzhou as the center and covering Henan, Shanxi, Hebei, Shandong, Anhui, Shaanxi and other provinces and cities has been formed. After years of development, Baixing has now grown into a large modern halal food production enterprise, which is located in the Central Plains and integrates product research and development, production, sales and OEM processing services. At present, it has realized the all-round operation mode of equipment automation, product diversification, company branding and service diversification.
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