杜康品牌怎么样 申请店铺

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洛阳杜康，是华夏酿酒鼻祖，是中华美酒之源，是中国历史文化名酒，是中国酒文化的起源地;杜康，是人名，是地名，是酒文化;杜康，属于洛阳，属于河南，属于中国，属于全球华人。以杜康为名的杜康酒，起源于5000年前的黄帝时期，因为杜康在洛阳市杜康村始创秫酒而得名，素有“天下第一美酒”之名，更有“进贡仙酒”之誉。

在五千年的历史长河中，明确记载杜康造酒的古典文献有20多部，如《酒诰》、《世本》、《说文解字》、《战国策》、《汉书》等;明确提及杜康的诗词歌赋有100多首，如魏武帝曹操的“何以解忧，唯有杜康”，唐代大诗人白居易的“杜康能散闷，萱草解忘忧”，北宋文学家苏轼的“从今东坡室，不立杜康祀”，北宋哲学家邵雍“吃一辈子杜康酒，醉乐陶陶”，金代元好问的“总道忘忧有杜康，酒逢欢处更难忘”等;明确与杜康相关的传说故事、民俗民谣有数百篇，如杜康造酒醉刘伶、竹林七贤、醉八仙等。

现代洛阳杜康酒规模化生产始于1972年。为弥补日本原首相田中角荣盛赞“天下美酒，唯有杜康”却尝不到杜康酒的遗憾，周恩来总理亲自批示“复兴杜康，为国增光”，洛阳杜康酒因此在伊川、汝阳两地建厂。上个世纪八九十年代，洛阳杜康酒曾被中央办公厅和外交部专函采购，用于招待中央首长和接待海内外贵宾，还畅销河南、北京、天津等全国各地市场，并出口到日本、韩国等数十个国家和地区。但由于杜康商标“一家注册、多家使用”引发的“两伊大战”，洛阳杜康酒的发展跌入历史低谷，品牌价值被严重稀释。

2009年底，汝阳、伊川两家杜康酒厂战略重组成为洛阳杜康控股有限公司，整合三年以来，通过提升原酒生产和储存能力，改善酿酒技艺和产品品质，优化主营产品线结构，吸纳行业内外精英，聚焦战略核心产品，加大广告宣传力度等，推动洛阳杜康销售收入连续三年每年至少翻两番，2012年从豫酒六朵金花末位蹿升到第一位，经销商数量从几百家扩容到三千多家，并率先中原酒业打入中国澳门、英国、美国、韩国等境外市场，还在白酒电子商务、微博微电影等微营销、白酒私人酒窖、白酒证券化等领域引领豫酒复兴，将占据无与伦比文化高度的洛阳杜康推向空前繁荣的经济高度。

作为“杜康”商标的唯一持有企业，洛阳杜康控股有限公司是以白酒为主导产业的综合性控股公司，集研发、生产、经营、销售、管理等于一体，旗下拥有汝阳杜康酿酒有限公司和河南杜康酒业股份有限公司(原伊川杜康)两大生产基地，洛阳酒祖杜康销售有限公司、洛阳国花杜康销售有限公司等销售公司，酒祖杜康、国花杜康、中华杜康、绵柔杜康等几大系列为主的主营产品结构。

未来几年，洛阳杜康控股有限公司将继续担负“复兴杜康、为国争光”的历史使命，实施“品质杜康、文化杜康、责任杜康”三大发展战略，依托杜康生态酿酒工业园、杜康造酒遗址公园、杜康文化广场、华夏第一窖、杜康风情小镇等，打造集工业游、文化游、休闲游、生态游等为一体的中国独一无二的华夏酒文化传承基地、中国历史文化名酒旅游区;继续夯实各项生产发展基础，聚焦战略核心产品酒祖杜康，全面提升杜康酒酿造技艺和品质，加大品牌广告宣传投放力度，立足中原大地，面向全国甚至全球市场，推动杜康品牌价值强势回归，引领豫酒军团快速复兴，力争在2016年销售收入突破100亿元，跻身国内白酒行业十强。 河南山河酒业有限公司是杜康品牌整合后，由洛阳杜康控股有限公司授权注册成立的公司。是一家负责运营洛阳杜康控股有限公司旗下出品的杜康陈年老酒系列、杜康陈年老坛系列等近20

多种系列产品的全国市场开发、运营、维护的一家酒业公司。

Luoyang Dukang, the originator of Chinese wine making, is the source of Chinese fine wine, a famous Chinese historical and cultural wine, and the origin of Chinese wine culture; Dukang, the name of a person, a place name, and a wine culture; Dukang, Luoyang, Henan, China, and global Chinese. Dukang liquor, named after Dukang, originated from the Yellow Emperor's period 5000 years ago. It was named after shujiu, which was founded by Dukang in Dukang village of Luoyang City. It is known as "the best liquor in the world" and "tribute wine". In the 5000 years of history, there are more than 20 classical documents clearly recording Dukang's wine making, such as Jiugao, Shiben, Shuowen Jiezi, ZhanGuoCe, Hanshu, etc; There are more than 100 poems and songs about Dukang. For example, Cao Cao, Emperor Wu of Wei Dynasty, wrote "how to solve the problem? Only Dukang is the only one who can solve the problem", Bai Juyi, a great poet of Tang Dynasty, wrote "Dukang can relax, XuanCao can solve the problem", sushi, a writer of Northern Song Dynasty, wrote "from now on, Dongpo room will not be built for Dukang worship", Shao Yong, a philosopher of Northern Song Dynasty, said "eating Dukang wine all his life, enjoying himself", Yuan Haowen of Jin Dynasty, said "the general way to forget the problem is Dukang." There are hundreds of legends and folk ballads related to Dukang, such as Dukang's drunken Liu Ling, Zhulin's seven sages and eight immortals. The scale production of modern Luoyang Dukang wine began in 1972. In order to make up for the regret that Japanese Prime Minister Tanaka praised "the world's best wine, only Dukang" but could not taste it, Premier Zhou Enlai personally approved "Reviving Dukang, adding luster to the country". Therefore, Luoyang Dukang established factories in Yichuan and Ruyang. In the 1980s and 1990s, Luoyang Dukang liquor was purchased by the general office of the CPC Central Committee and the Ministry of foreign affairs through special letters, used to entertain the head of the CPC Central Committee and receive domestic and foreign guests. It also sold well in Henan, Beijing, Tianjin and other markets across the country, and exported to dozens of countries and regions such as Japan and South Korea. However, due to the "war between Iran and Iraq" caused by "one registration and multiple use" of Dukang trademark, the development of Luoyang Dukang wine fell into a historical low, and the brand value was seriously diluted. At the end of 2009, two Dukang distilleries, Ruyang and Yichuan, were strategically restructured into Luoyang Dukang Holding Co., Ltd. after three years of integration, through improving the production and storage capacity of the original wine, improving the brewing technology and product quality, optimizing the structure of the main product line, absorbing the elites inside and outside the industry, focusing on the strategic core products, increasing the advertising efforts, etc., Luoyang Dukang's sales revenue was promoted for three consecutive years In 2012, the number of distributors increased from hundreds to more than 3000, and took the lead in entering overseas markets such as Macao, the United Kingdom, the United States, South Korea, etc. of China, and also led the revival of Henan liquor in the fields of liquor e-commerce, micro blog and micro film, liquor private cellar, liquor securitization, etc., which will occupy the first place Luoyang Dukang, with unparalleled cultural height, has been pushed to an economic height of unprecedented prosperity. As the only holding enterprise of "Dukang" trademark, Luoyang Dukang Holding Co., Ltd. is a comprehensive holding company with liquor as the leading industry, integrating R & D, production, operation, sales and management. Its two production bases are Ruyang Dukang Wine Co., Ltd. and Henan Dukang Wine Co., Ltd. (formerly Yichuan Dukang), Luoyang jiuzu Dukang Sales Co., Ltd , Luoyang Guohua Dukang Sales Co., Ltd. and other sales companies, jiuzu Dukang, Guohua Dukang, Zhonghua Dukang, mianroudukang and other major series of main product structures. In the next few years, Luoyang Dukang Holding Co., Ltd. will continue to take on the historical mission of "rejuvenating Dukang and striving for national glory", implement the three development strategies of "Dukang of quality, Dukang of culture and Dukang of responsibility", and build an industrial tour, cultural tour and rest town based on Dukang ecological wine making industrial park, Dukang wine making Heritage Park, Dukang Cultural Square, the first cellar of China and Dukang style town Leisure tour, ecological tour and other unique Chinese wine cultural heritage base, China's historical and cultural wine tourism area; Continue to consolidate the basis of production and development, focus on the strategic core product jiuzudukang, comprehensively improve the brewing technology and quality of Dukang liquor, increase the strength of brand advertising, based on the land of Central Plains, facing the national and even global market, promote the strong return of Dukang brand value, lead the rapid revival of Yujiu army, strive to break through 10 billion yuan of sales revenue in 2016, and become a member of the white wine industry in China Top 10 in the wine industry. Henan Shanhe Liquor Co., Ltd. is a company authorized by Luoyang Dukang Holding Co., Ltd. to register after the brand integration of Dukang. It is a liquor company that is responsible for the national market development, operation and maintenance of more than 20 series of products produced by Luoyang Dukang Holding Co., Ltd., such as Dukang old wine series and Dukang old altar series.

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