黄山头品牌怎么样 申请店铺

湖北黄山头酒业有限公司是一家有百年历史的酿酒企业，主要产品黄山头系列酒,先后获得“湖北省浓香型白酒第一名”、“湖北省优质酒”、“轻工部优质酒”、“湖北名酒”、“湖北精品名牌”、“中国公认名牌”等众多殊荣，2008年度楚酿壹号获“中国糖酒食品业畅销品牌”。2010、2011年在连续二届渝、闽、湘、鄂、赣白酒质量检评活动中，楚藏20年、金窖王、九年老窖王荣获金奖。注册商标“黄山头”自1991年以来，先后四次荣获“湖北省著名商标”。2011年，湖北黄山头酒业有限公司（注册商标“黄山头”）被国家商务部认定为“中华老字号”，同年获“全国食品工业优秀龙头食品企业”。

公司前身为湖北藕池曲酒厂，经过几代人的努力，不断发展壮大。1991年6月，原国务院副总理邹家华为酒厂亲笔题写厂名。1994年，湖北藕池曲酒厂适应市场经济和企业改革的新形势进行股份制改造，成立湖北黄山头酒业股份有限公司；1997年组建湖北黄山头酒业集团股份有限公司。2001年至2008年，由于受市场竞争、历史体制、资产转让等因素的制约，企业步入低谷调整期。2008年2月，湖北凯乐科技有限公司正式收购重组湖北黄山头酒业有限公司，将黄山头酒业作为凯乐科技重要产业之一予以重点培育，成为鄂酒行业发展最快的企业之一。

公司位于湘鄂两省交界处素有“江南杏花村”之美誉的千年古镇——藕池，占地面积44万平方米（含青吉工业园），建筑面积6万平方米，绿化面积6.2万平方米，这里环境优美，距石首国家级湿地保护区天鹅洲仅20公里，四季酒香怡人。公司各种设备精良，窖池年代久远，并得白酒界泰斗周恒刚真传，进行浓香型白酒工艺改革项目的研究，于1988年4月通过国家部级鉴定，确认为国内先进技术，《人民日报》、《科技日报》、中央电视台、电台和省地市几十家媒体作过详细的报道。

2008年，公司开展“生态技术生产浓香型白酒工艺的研究”，将传统的酿酒工艺与发酵工程、生物工程、生物化学工程等现代工程技术有机地结合而融合为一体，使白酒生产从原辅料、发酵、到出产品、直至伴生物的合理综合利用，都以生态优化的模式进行，实现了生产的良性循环。2011年9月，在“第五届中国食品工业协会科学技术奖”颁奖大会暨第八届全国食品工业科技进步工作会议上，黄山头酒业“循环经济技术在浓香型白酒生产中的研究和应用”获得一等奖，黄山头酒业公司获全国食品工业科学技术优秀企业称号，董事长朱弟雄获全国食品工业科技带头人称号。2013年，黄山头酒业董事长朱弟雄荣获2013中国酒类流通行业创变先锋，黄山头获“中国复兴文化名酒”美誉。

作为凯乐科技的全资子公司,黄山头酒业秉承凯乐“以人品酿产品”的经营理念,充分发挥凯乐科技的人才、资源、管理优势，整合营销渠道资源，加大科技投入与创新，努力改进工艺，提高黄山头酒的品质，将黄山头酒的古老生态酿造工艺发扬光大，为广大消费者提供更优质的产品。

黄山头酒业依托凯乐科技的资源优势，黄山头酒初步完成从中低端品牌向中高端品牌的华丽转身，黄山头酒业实现从复出到复兴的重大转折，2013年公司完成销售收入4.3个亿，2014年公司将在去年的基础上实现新的更大的跨越，力争实现销售收入5-6个亿；青吉工业园白酒勾储包装基地一期工程已于2012年底建成投产。

在“十二五”期间，黄山头酒业将坚定不移地以“打造楚文化第一酒”为战略目标，加快企业发展步伐，公司投资6个亿在青吉工业园建设的白酒灌装、勾储基地第一期工程已投产，整个工业园完工后，生产勾储能力将超过20个亿，为实现凯乐“双百”目标不懈努力奋斗，回报社会，为地方经济社会发展再立新功。

Hubei huangshantou liquor industry Co., Ltd. is a liquor making enterprise with a history of one hundred years, It has won many awards such as "No.1 Luzhou flavor liquor of Hubei Province", "high quality liquor of Hubei Province", "high quality liquor of the Ministry of light industry", "famous liquor of Hubei Province", "high quality famous brand of Hubei Province" and "recognized famous brand of China". In 2008, Chu Niang No.1 won the "best-selling brand of China sugar wine and food industry". In 2010 and 2011, in the two successive liquor quality inspection and evaluation activities of Chongqing, Fujian, Hunan, Hubei and Jiangxi, Chu Zang won the gold medal for 20 years, Jin Jiao Wang and Jiu Jiao Wang. Since 1991, the registered trademark "huangshantou" has been awarded "famous trademark of Hubei Province" for four times. In 2011, Hubei huangshantou Liquor Co., Ltd. (registered trademark "huangshantou") was recognized as "China time honored brand" by the Ministry of Commerce of the people's Republic of China. In the same year, it was awarded as "national excellent leading food enterprise in food industry". The predecessor of the company is Hubei ouchiqu distillery. With the efforts of several generations, it has been developing and growing. In June 1991, Zou Jiahua, former Vice Premier of the State Council, wrote the name of the winery. In 1994, Hubei Ouchi Qujiu factory adapted to the new situation of market economy and enterprise reform to carry out joint-stock reform, and established Hubei huangshantou liquor industry Co., Ltd.; in 1997, Hubei huangshantou Liquor Industry Group Co., Ltd. From 2001 to 2008, due to the constraints of market competition, historical system, asset transfer and other factors, enterprises entered a period of low adjustment. In February 2008, Hubei Kaile Technology Co., Ltd. formally acquired and restructured Hubei huangshantou liquor industry Co., Ltd. and focused on cultivating huangshantou liquor industry as one of the important industries of Kaile technology, becoming one of the fastest-growing enterprises in Hubei liquor industry. The company is located at the junction of Hunan and Hubei Province, known as "Xinghua village in the south of the Yangtze River", a thousand year old town - Ouchi. It covers an area of 440000 square meters (including Qingji Industrial Park), a building area of 60000 square meters, and a green area of 62000 square meters. The environment here is beautiful, only 20 kilometers away from Swan Island, Shishou national wetland protection zone, and the wine is pleasant all the year round. The company has a long history of well-equipped cellars, and obtained the true biography of Zhou Henggang, the leader of liquor industry, to carry out the research on the process reform project of Luzhou flavor liquor. In April 1988, it passed the national ministerial level appraisal and was recognized as the advanced technology in China. The people's daily, science and technology daily, CCTV, radio and dozens of media in provinces, cities and cities have made detailed reports. In 2008, the company carried out the "Research on the technology of producing Luzhou flavor liquor by ecological technology", which integrated the traditional brewing technology with modern engineering technology such as fermentation engineering, bioengineering and biochemical engineering, so that the production of liquor was carried out in the mode of ecological optimization, from raw materials, fermentation, to products, to the rational and comprehensive utilization of companion organisms The virtuous circle of production. In September 2011, at the awarding conference of "the fifth science and technology award of China Food Industry Association" and the Eighth National Working Conference of science and technology progress of food industry, huangshantou liquor industry won the first prize of "research and application of circular economy technology in the production of Luzhou flavor liquor", huangshantou liquor industry company won the title of national excellent enterprise of science and technology of food industry, and chairman Zhu Dixiong won the title of national excellent enterprise of science and technology of food industry Title of science and technology leader of food industry. In 2013, Zhu Dixiong, chairman of huangshantou liquor industry, won the title of pioneer in 2013 in China's liquor circulation industry, and huangshantou was honored as "China's Renaissance cultural wine". As a wholly-owned subsidiary of Kellogg technology, huangshantou liquor industry adheres to Kellogg's business philosophy of "brewing products with human qualities", Give full play to the talent, resources and management advantages of Keller technology, integrate marketing channel resources, increase scientific and technological investment and innovation, strive to improve the technology, improve the quality of huangshantou wine, carry forward the ancient ecological brewing process of huangshantou wine, and provide better products for the majority of consumers. Relying on the resource advantages of Keller technology, huangshantou wine industry has initially completed the magnificent transformation from the middle and low-end brands to the middle and high-end brands. Huangshantou wine industry has achieved a major turning point from comeback to revival. In 2013, the company completed sales revenue of 430 million yuan, and in 2014, the company will realize a new and greater leap based on last year, striving to achieve sales revenue of 500-600 million yuan; Qingji Industrial Park The first phase of liquor storage and packaging base has been completed and put into operation by the end of 2012. During the 12th Five Year Plan period, huangshantou liquor industry will unswervingly take "building the first liquor of Chu culture" as the strategic goal and accelerate the development of the enterprise. The first phase project of liquor filling and storage base built by the company with an investment of 600 million yuan in Qingji Industrial Park has been put into operation. After the completion of the whole industrial park, the production capacity of hook storage will exceed 2 billion yuan, making unremitting efforts to achieve the goal of "double hundred" of Keller Strive to repay the society and make new contributions to the local economic and social development.

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