小辣椒品牌怎么样 申请店铺
小辣椒智能手机是公司旗下的互联网手机品牌。小辣椒为每一款手机配置优质的移动技术与品牌元器件，用互联网销售方式，打造性价比和高品质的智能手机。小辣椒以独有的“挑战”精神，专为渴望不平凡、不甘心平淡、充满激情、坚持梦想、积极乐观、敢于挑战的群体而生，助力他们挑战梦想、绽放青春、创造非凡！
2012年2月，小辣椒公司董事长兼ceo王晓雁先生受到小米手机的启发，决定打造一个互联网手机品牌。这个品牌既要有一个便于记忆、亲切感的名字，更重要的是，它要能区隔小米，具有自己鲜明的特色与精神内涵！一次团队聚餐，在餐桌上，他发现团队成员都喜欢吃辣。刚好辣椒蕴含他们这帮到深圳创业的人心中那股永不服输的挑战精神，因此他提议这个品牌就叫“小辣椒”， 于是，“小辣椒”由此诞生。
小辣椒，本来指的是朝天椒，它的特点是个头虽小，但劲辣无比，吃它的感觉是，又爱又怕，欲罢不能。它跟大辣椒不同，一簇簇向上生长，特别有生命力。起名为“小辣椒”，除了欣赏小辣椒这种“无畏向上”的精神，还希望品牌有一种可爱，俏皮的感觉。
王晓雁说：公司不是在卖产品，卖的是生活方式。不是对所有的人，是对一个具有独特文化，独特价值观的消费群体。公司需要找到这个群体的共同精神！这个观点得到了团队的一致认同。经过大批量的消费者访谈和调研问卷，从小辣椒精神的种种描述中，如“颠覆，逆袭，敢想敢为，热辣，激情、无畏”等等，聚焦小辣椒的精神为“挑战”。小辣椒，既象征着中国南方的吃辣文化，又蕴含着深圳“敢想敢干，敢于挑战”的创业精神！
Pepper smartphone is the company's Internet mobile phone brand. Capsicum is equipped with high-quality mobile technology and brand components for each mobile phone, and uses the Internet sales method to create a cost-effective and high-quality smart phone. With its unique "challenge" spirit, capsicum is designed for those who are eager to be extraordinary, unwilling to be plain, passionate, persistent in dreams, positive and optimistic, and dare to challenge. It helps them to challenge their dreams, bloom their youth and create extraordinary! In February 2012, Mr. Wang Xiaoyan, chairman and CEO of pepper company, was inspired by Xiaomi mobile phone and decided to build an Internet mobile phone brand. This brand should not only have a name that is easy to remember and friendly, but also, more importantly, it should be able to distinguish millet and have its own distinctive characteristics and spiritual connotation! At a team dinner table, he found that all team members like spicy food. It happens that pepper contains the spirit of challenge that they will never give up in the hearts of entrepreneurs in Shenzhen. Therefore, he proposed that the brand be called "little pepper", and "little pepper" was born. Pepper originally refers to Chaotianjiao, which is characterized by its small size, but extremely spicy. The feeling of eating it is love and fear, and can't stop. Different from pepper, it grows up in clusters and has special vitality. Named "little pepper", in addition to appreciating the "fearless and upward" spirit of little pepper, I also hope that the brand has a lovely and playful feeling. Wang Xiaoyan said: the company is not selling products, it is selling lifestyle. Not for all people, but for a consumer group with unique culture and values. The company needs to find the common spirit of this group! This view has been unanimously agreed by the team. After a large number of consumer interviews and survey questionnaires, from various descriptions of pepper spirit, such as "subversion, counterattack, dare to think and dare to do, hot, passionate, fearless" and so on, the spirit of pepper is focused on as "challenge". Pepper is not only a symbol of the hot food culture in southern China, but also contains the entrepreneurial spirit of "dare to think, dare to challenge" in Shenzhen!
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