陌陌品牌怎么样 申请店铺

“陌陌”是陌陌科技于2011年8月推出的一款基于地理位置的移动社交产品。

通过陌陌，您可以认识身边的人；加入附近的群组；查看附近的留言；参加附近的活动。还可以和朋友交换各自的地理位置，用有趣的表情聊天等等。

公司于2011年3月由唐岩创建，联合创始人及核心团队均来自网易，凤凰，新浪等顶尖互联网公司。

陌陌是一款基于地理位置的移动社交工具，你可以通过陌陌认识附近的人，免费发送消息、语音、照片以及精准的地理位置和身边的人更好的交流。你可以使用陌陌创建和加入附近的兴趣小组、留言及附近活动和陌陌吧，丰富自己的社交圈。

陌陌专注于移动互联网，专注于移动社交，专注于社交模式探索并满足人们的社交愿望。公司于2011年3月份成立由前网易总编辑唐岩创建，联合创始人及核心团队来自网易、新浪、凤凰网等公司。

陌陌正式宣布，截止6月30日，总注册用户突破1.48亿，月度活跃用户超过5234万，陌陌总群组总数超过356万。据了解，截止7月10日，陌陌总用户数已经超过1.5亿。

发展历程

2011年8月4日，陌陌iOS版正式上线。

2011年8月31日，陌陌IOS版上线四周冲到APPSTORE社交类免费榜第3名。

2011年11月4日，在新浪主办的首届“2011年新浪微博移动APP征集令”活动中，陌陌获得社交类第一名的成绩。

2012年8月1日，陌陌上线一周年，用户突破1000万，日活跃用户220多万，周活跃用户接近500万，每天发送的信息量超过4000万条。

2012年8月23日消息，据网友爆料，阿里巴巴4000万美元战略投资陌陌，且估值2亿美元。对此，陌陌方面证实已经完成B轮融资，但是投资方和投资金额不便透露。

2012年8月25日，陌陌CEO唐岩接受媒体采访，承认已经完成B轮融资估值1亿美金，并且表示陌陌商业模式清晰。

2012年10月6日，陌陌2.0正式上线，推出基于地理位置的群组功能。

2012年10月12日，陌陌完成B轮融资估值约1亿美元。据悉，此轮融资由两家著名投资机构领投，而华兴资本则是此次融资的独家财务顾问。[8]

2012年12月14日，苹果公布了AppStore2012年度精选榜单，陌陌成为了精选应用TOP20之一。

2013年1月17日，陌陌3.0版本发布。新增了地点留言板以及好友动态等功能。

2013年4月24日，在由艾瑞咨询举办的2012-2013中国移动互联网应用评选活动上，陌陌获得中国移动互联网应用年度最具创新力大奖。13年4月15日，陌陌3.4版本上线。新增附近群组搜索，创建好友间多人对话，微博好友推荐功能。

2013年4月26日，由艾瑞咨询集团主办的2013iResearchAwards金瑞奖揭晓，陌陌获得中国移动互联网年度最佳创新力奖。

2013年4月29日，陌陌推出首支平面广告”我是陌陌分之一”，分别由被《Time》评选为亚洲涂鸦第一人的MC仁、原创女性说唱歌手呆宝静、独立摄影师编号223、公益创业家安猪、刺青师大飞、锤子科技设计师NodYoung拍摄。

2013年5月15日，陌陌推出首款视频宣传片“我是陌陌分之一”。视频收录了五位真实且个性的人物故事，分别由被《Time》评选为亚洲涂鸦第一人的MC仁、原创女性说唱歌手呆宝静、独立摄影师编号223、公益创业家安猪、刺青师大飞讲述他们的陌陌故事。

2013年6月1日-6月2日，陌陌走进西安草莓音乐节；2013年6月10日-6月11日，陌陌走进武汉草莓音乐节。线上开展“我是陌陌分之一，晒附近群组”的活动，线下通过“搭讪广场”，借助陌陌移动应用开展互动活动，搭建了陌陌用户与大众沟通的平台。

2013年6月27日，陌陌4.0版本上线。新增了陌陌表情商城及会员服务，并在网络、发消息、留言、设置等多个地方做了一系列优化。

2013年9月17日，陌陌发布WindowsPhone8版。

2013年10月22日，陌陌发布4.4版本。

2013年11月13日，陌陌科技CEO唐岩在其微博上宣布，经过两年三个月，陌陌注册用户数已突破8000万。其中包括日活跃用户数达1300万，月活用户达3500万，日均消息5亿条;140万个群组，日均群消息1.5亿，每天留言800万条;新上线陌陌吧日均贴数100万条;首款联运游戏一周下载量达200万。此外，唐岩还表示，“我们不亏钱了”。

2013年11月20日，陌陌发布了最新的4.6安卓版和iOS越狱版。新版增加了多图上传功能，支持分享到微信朋友圈，同时对群组、陌陌吧、附近活动等功能进行了升级优化。

2013年11月26日，DCCI举办的“APP100—2013中国移动应用隐私安全榜”榜单发布，陌陌科技获得通讯社交类隐私安全奖。

2014年2月7日，陌陌注册用户突破1亿，月活跃用户4000万，付费会员100万。上线不到1个月的第三款联运游戏《陌陌争霸》激活用户已突破140万，月流水超过1200万人民币。

2014年3月17日，移动社交应用陌陌最新版4.10正式发布，iOS和Android版本同时上线。新版增加阅后即焚、短视频以及个人资料添加书籍、电影、音乐信息等功能。

2014年4月12日，陌陌4.11安卓版和iOS版同时发布，新增群游戏谁是卧底、群成员等级等功能。

2014年5月1日，陌陌正式发布了“总有新奇在身边”系列品牌广告，并在北京、上海、广州、深圳、成都五大城市的地铁站、公交候车站以及出租车进行了大规模投放，该系列广告也同时亮相北京、上海两地的草莓音乐节。

2014年5月16日，陌陌与全球顶尖专业技术团队合作，通过图像识别、行为识别、客户端加密等多角度对敏感信息进行多维度的监控、排查、过滤、审核，建立异常信息特征库。

2014年7月10日，陌陌在5.0版本中引入“星级功能”，将用户划分为不可信用户、一星到五星6个等级，引入用户信用体系，过滤垃圾信息骚扰。

2014年7月14日，以“总有新奇在身边”为主题的陌陌品牌宣传片在全国各大卫视、院线、楼宇以及视频平台推出。本支宣传片是继陌陌首波“总有新奇在身边”系列户外及网络广告后对陌陌品牌形象的进一步解读，倡导人们打破社交壁垒，发现身边的新奇。

2014年8月20日，陌陌正式上线全新功能“到店通”，开启移动社交商业全新模式。“到店通”是陌陌为线下商家提供线上广告平台，商家可按照地理位置进行精准投放，并且和用户实时互动。

2014年11月8日，国内移动社交应用陌陌今日向美国证券交易委员会（SEC）提交IPO申请，拟融资3亿美元。招股书显示，陌陌计划在纳斯达克挂牌上市，股票交易代码暂定为“MOMO”。

"Momo" is a location-based mobile social product launched by Momo technology in August 2011. You can know the people around you, join the nearby groups, check the nearby messages, and participate in the nearby activities. You can also exchange your location with friends, chat with interesting expressions, etc. The company was founded by Tang Yan in March 2011. The co founders and core team are all from top Internet companies such as Netease, Phoenix, Sina, etc. Momo is a location-based mobile social tool. You can get to know people nearby through Momo, and send messages, voice, photos, accurate geographical location and people around you for free. You can use stranger to create and join nearby interest groups, messages, nearby activities and stranger bars to enrich your social circle. Momo focuses on the mobile Internet, mobile social, and social mode exploration to meet people's social aspirations. The company was founded in March 2011 by Tang Yan, former chief editor of Netease. The co-founder and core team come from Netease, Sina, Phoenix and other companies. Momo officially announced that as of June 30, the total registered users exceeded 148 million, monthly active users exceeded 52.34 million, and the total number of Momo groups exceeded 3.56 million. It is understood that as of July 10, the total number of users of Momo has exceeded 150 million. Development history: on August 4, 2011, Momo IOS version was officially launched. On August 31, 2011, Momo IOS version rushed to the third place of Appstore social free list around its launch. On November 4, 2011, in the first "2011 Sina Weibo mobile app solicitation order" activity hosted by Sina, Momo won the first place in the social category. On August 1, 2012, the first anniversary of Momo's launch, the number of users exceeded 10 million, the number of daily active users was more than 2.2 million, the number of weekly active users was nearly 5 million, and the amount of information sent each day was more than 40 million. On August 23, 2012, according to netizens, Alibaba's $40 million strategic investment in Momo was valued at $200 million. In this regard, Momo confirmed that it has completed round B financing, but the investor and investment amount are not disclosed. On August 25, 2012, Tang Yan, CEO of Momo, admitted to the media that it had completed round B financing with a value of US $100 million, and said that the business model of Momo was clear. On October 6, 2012, Momo 2.0 officially went online and launched the group function based on geographical location. On October 12, 2012, Momo completed round B financing with an estimated value of about $100 million. It is reported that this round of financing is led by two famous investment institutions, and Huaxing capital is the exclusive financial consultant of this financing. [8] On December 14, 2012, Apple released the appstore2012 annual selection list, and Momo became one of the top 20 selected applications. On January 17, 2013, Momo version 3.0 was released. New location message board and friends' news. On April 24, 2013, at the 2012-2013 China Mobile Internet application selection held by iResearch, Momo won the most innovative award of China Mobile Internet application year. On April 15, 2013, Momo version 3.4 went online. Add search of nearby groups, create multi-person dialogue among friends, and Weibo friend recommendation function. On April 26, 2013, the 2013 I research awards gold medal hosted by iResearch consulting group was announced, and Momo won the best innovation award of China Mobile Internet. On April 29, 2013, Momo launched its first print advertisement, "I am one of Momo", which was shot by MC Ren, the first Asian graffiti artist named by time, the original female rapper, Tu Baojing, the independent photographer No. 223, public entrepreneur an Zhu, tattoo Shi Dafei and hammer technology designer nod young. On May 15, 2013, Momo launched its first video promotional film, "I am one part of Momo". The video includes five true and personal stories, which are told by MC Ren, the first Asian graffiti artist selected by time, the original female rapper, Tu Baojing, the independent photographer No. 223, the public entrepreneur an Zhu, and the tattoo teacher Dafei. From June 1 to June 2, 2013, Momo entered Xi'an strawberry Music Festival; from June 10 to June 11, 2013, Momo entered Wuhan strawberry Music Festival. Online activities of "I'm one of the strangers, basking in the nearby groups" are carried out. Offline activities are carried out through "chat up square" with the help of the mobile application of strangers, and a communication platform between strangers and the public is built. On June 27, 2013, Momo version 4.0 went online. It has also added a new expression mall and member services, and has made a series of optimizations in the network, sending messages, leaving messages, setting and other places. On September 17, 2013, Momo released Windows Phone 8. On October 22, 2013, Momo released version 4.4. On November 13, 2013, Tang Yan, CEO of Momo technology, announced on his microblog that after two years and three months, the number of registered users of Momo has exceeded 80 million. Including 13 million daily active users, 35 million monthly active users, and 500 million daily messages; 1.4 million groups, 150 million daily group messages, and 8 million messages per day; 1 million new online Momo bar posts per day; and 2 million downloads of the first intermodal game per week. In addition, Tang said, "we are not losing money.". On November 20, 2013, Momo released the latest 4.6 Android version and IOS jailbreak version. In the new version, multi map upload function is added to support sharing to wechat friends circle, and functions such as group, Momo bar and nearby activities are upgraded and optimized. On November 26, 2013, DCCI released the list of "app100-2013 China Mobile Application privacy security list", and Momo technology won the communication social privacy security award. On February 7, 2014, registered users of Momo exceeded 100 million, monthly active users were 40 million, and paid members were 1 million. In less than one month, the third online intermodal game "battle for supremacy" has activated more than 1.4 million users and monthly running water of more than 12 million yuan. On March 17, 2014, the latest version of mobile social application Momo 4.10 was officially released, and IOS and Android versions were launched at the same time. In the new version, the functions of burning after reading, short video and adding books, movies, music information to personal data are added. On April 12, 2014, the Android and IOS versions of Momo 4.11 were released at the same time, adding functions such as group game who is undercover and group member level. On May 1, 2014, Momo officially released a series of brand advertisements of "always have novelty around", which were put into mass production in subway stations, bus terminals and taxis in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu. The series of advertisements also appeared in strawberry music festivals in Beijing and Shanghai. On May 16, 2014, Momo cooperated with the world's top professional and technical team to conduct multi-dimensional monitoring, troubleshooting, filtering and auditing of sensitive information through image recognition, behavior recognition, client encryption and other perspectives, and establish an abnormal information feature database. On July 10, 2014, Momo introduced "star function" in version 5.0, dividing users into untrusted users, one to five-star six grades, introducing user credit system, filtering spam information harassment. On July 14, 2014, Momo brand promotion film with the theme of "always have novelty around" was launched in major satellite TV, cinema, buildings and video platforms across the country. This promotional film is a further interpretation of the brand image of Momo after the first wave of "always have novelty around" outdoor and online advertisements of Momo, advocating people to break social barriers and find novelty around them. On August 20, 2014, Momo officially launched a new function "go to shop", which opened a new mode of mobile social business. "Shop to shop" is an online advertising platform provided by Momo for offline businesses. Businesses can launch accurately according to their geographical location and interact with users in real time. On November 8, 2014, Momo, a domestic mobile social application, filed an IPO application with the securities and Exchange Commission (SEC) to raise US $300 million. According to the prospectus, Momo plans to be listed on Nasdaq, with the tentative stock exchange code of "Momo".

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