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21世纪配饰品牌，Jimmy Choo始终坚持以鞋履为品牌核心，富有气场与尊贵魅力，同时富有玩味精神、别具一格。

凭借性感剪裁、时尚设计与意大利工艺，Jimmy Choo赢得一众要求极高的顾客的青睐，令品牌推出之设计系列获得成功。

作为名人时尚造型设计的先驱，Jimmy Choo是其中一个将华丽鞋履和手袋引进好莱坞的品牌，而星光熠熠的红地毯，无疑是展现品牌璀璨魅力的舞台。

扩展零售业务一直是集团的主要发展策略。Jimmy Choo首间专卖店于1996年在伦敦Motcomb Street开幕，品牌亦于一众的精选百货公司设立销售点。短短两年间，集团已将销售网络扩展至美国，于纽约及比华利山(Beverly Hills)开设两间新分店。往后，Jimmy Choo继续在全球范围扩展，并于世界各地尊贵品牌购物热点如伦敦的斯隆街(Sloane Street)和邦德街(Bond Street) 、巴黎的蒙田大道(Avenue Montaigne) 、罗马的康多提大道(Via Condotti) 、纽约的麦迪逊大道(Madison Avenue)、比华利山的罗地欧大道(Rodeo Drive)及东京的银座(Ginza)等开设分店。

Jimmy Choo以女鞋为核心产品，并同时推出手袋、小皮具、丝巾、太阳镜、眼镜、皮带、香水和男鞋等产品。Pierre Denis于2012年7月被任命为品牌的总裁，而创意总监Sandra Choi，继续掌控着品牌的设计方向。两人携手把Jimmy Choo打造成世界上受重视的品牌。2014年10月，Jimmy Choo PLC以股票代号为CHOO，正式于伦敦股票交易市场挂牌。

In the 21st century accessories brand, Jimmy Choo always insists on taking shoes as the core of the brand, full of pomp and noble charm, and full of playfulness and uniqueness. With sexy tailoring, fashion design and Italian craftsmanship, Jimmy Choo has won the favor of a large number of demanding customers, making the design series launched by the brand successful. As a pioneer of fashion design for celebrities, Jimmy Choo is one of the brands that introduces gorgeous shoes and handbags into Hollywood. The red carpet with stars is undoubtedly the stage to show the brand's bright charm. Expanding retail business has always been the group's main development strategy. Jimmy Choo's first store opened in motcombstreet, London in 1996, and the brand also set up outlets in a number of select department stores. In just two years, the group has expanded its sales network to the United States, opening two new stores in New York and Beverly Hills. In the future, Jimmy Choo will continue to expand in the global scope, and will open shopping hotspots of distinguished brands around the world, such as Sloane street and Bond Street in London, Avenue Montaigne in Paris, viacondotti in Rome, Madison Avenue in New York, rodeo drive in Beverly Hills, Ginza in Tokyo, etc Set up a branch store. JimmyChoo takes women's shoes as its core product, and also launches handbags, small leather goods, scarves, sunglasses, glasses, belts, perfume and men's shoes. Pierre Denis was appointed president of the brand in July 2012, and Sandra Choi, creative director, continues to control the design direction of the brand. The two work together to make Jimmy Choo a valued brand in the world. In October 2014, Jimmy chooplc was officially listed on the London Stock Exchange under the stock code of Choo.

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