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浙江卫视在电视传媒行业中的票数：201 更新时间：2025-04-25

浙江卫视是哪个国家的品牌？「浙江卫视」是浙江广播电视传媒集团有限公司旗下著名品牌。该品牌发源于浙江省杭州市，由创始人吕总在1994年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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始于1960年，1994年上星，以浙江地方新闻和综合节目为主，浙江省的主导电视台和电视新闻中心，致力于以广播电视为主业/兼营相关产业的综合型媒体集团

浙江电视台开播于1960年10月1日，是浙江省的主导电视台和电视新闻中心。目前创办有包括浙江卫视在内的9套节目，日播出节目达到117小时以上，其中自办节目量达到1590分钟。

1994年1月1日，浙江电视台节目(4频道)开始利用卫星传送，有效覆盖全国及周边40多个国家和地区的20亿人口，并为全国95%以上的有线台转播，拥有相对固定观众一亿五千万，其中一亿左右为城市观众。浙江卫视还在美国中文电视台、斯柯拉电视台、日本的福井放送、宫城放送、韩国光州文化放送和香港无线电视台、香港有线电视台先后开设窗口,传送节目，影响波及海内外，对促进世界了解浙江、浙江走向世界发挥了积极作用。

浙江电视台有一支专业素质良好的电视从业队伍。拥有数字化程度较高的电视制作和技术保障服务系统，能同时进行7个频道的节目传输、发送和播出，实现跨国多点双向传送。

2000年10月，浙江电视台在国内省级电视台中实行三台合并改革，将原先各自分设、相互独立的三家省级电视播出机构——浙江电视台、浙江有线电视台、浙江教育电视台实行合并，把原来分属无线、有线三个台管理的六个电视播出频道，实行体制改革、频道整合、优化配置。2001年1月1日，浙江电视台推出六个频道，以统一的台名、统一的台标、鲜明的特色和节目构架向社会公众亮相，迈出了中国省级电视改革具有标志性的一步。浙江电视台由此形成了以一个新闻综合频道（浙江卫视）为龙头，五个各具特色的专业频道相配套的多动能、系列化的新的频道格局：

浙江电视台卫星频道，即浙江卫视，是浙江电视台通过卫星覆盖全国的龙头频道，立足浙江，面向全国。突出新闻主体地位，强化社教、文艺栏目。这个频道以浙江地方新闻和综合节目为主，及综艺娱乐、社教、文化、法制于一体，通过卫星传输，覆盖省内外及亚太地区40多个国家和地区。

Zhejiang TV, a leading TV station and TV news center in Zhejiang Province, started broadcasting on October 1, 1960. It is the leading TV station and TV news center in Zhejiang Province. At present, it has set up 9 programs, including Zhejiang satellite TV, with daily broadcast of more than 117 hours, including 1590 minutes of its own programs. On January 1, 1994, Zhejiang TV (Channel 4) began to use satellite transmission, effectively covering 2 billion people in more than 40 countries and regions around the country, and more than 95% of the country's cable stations broadcast, with a relatively fixed audience of 150 million, of which about 100 million are urban audiences. Zhejiang satellite TV has also opened windows and programs on Chinese TV, Skora TV, Fukui radio, Miyagi radio, Kwangju Culture Radio, Hong Kong Wireless TV and Hong Kong Cable TV, which have affected both at home and abroad, and played a positive role in promoting the world's understanding of Zhejiang and Zhejiang's going to the world. Zhejiang TV station has a good professional television practitioners. With a high degree of digital television production and technical support service system, it can simultaneously transmit, send and broadcast seven channels of programs, and realize multi-national and multi-point two-way transmission. In October 2000, Zhejiang TV carried out the reform of merging three provincial TV stations in China, merging the three independent provincial TV broadcasting institutions, namely, Zhejiang TV station, Zhejiang cable TV station and Zhejiang Education TV station, and implementing the system reform, channel integration, and channel integration Optimize configuration. On January 1, 2001, Zhejiang TV station launched six channels, presenting to the public with a unified station name, a unified station logo, distinctive features and a program framework, taking a landmark step in the reform of China's provincial television. Zhejiang TV station has thus formed a new channel pattern with multiple kinetic energy and serialization, with a comprehensive news channel (Zhejiang satellite TV) as the leading channel and five specialized channels with different characteristics: Zhejiang satellite channel, Zhejiang satellite TV, is the leading channel covering the whole country through satellite, based in Zhejiang Province and facing the whole country. Stress the main position of news, strengthen social education and literature columns. This channel is mainly composed of Zhejiang local news and comprehensive programs, as well as variety entertainment, social education, culture and legal system. Through satellite transmission, it covers more than 40 countries and regions inside and outside the province and in the Asia Pacific region.

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