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北京一亩田新农网络科技有限公司成立于2011年，是大宗农产品交易B2B诚信平台及农业大数据平台。一亩田专注于帮助中国7亿农民“轻松买卖农产品”，为农产品交易者提供线上供求信息服务、线下撮合对接服务，以及相关行情、资讯、农产品指数等综合服务。目前，一亩田业务覆盖国内910个农业县域，供求信息所涉及的农产品种类超过1.2万种。
2015年1月，一亩田正式启动“村晖行动”县域合作计划，旨在深耕县域产地，拓宽县域农产品销路，利用农产品流通大数据为县政府和农业从业者提供决策参考，提升县域农业整体发展水平，帮助农民增收。
一亩田的愿景和目标是创造农业新文明，为农民增收，为市民减负。首先通过强大的线上线下服务能力，打破因为信息不对称而导致的农产品流通效率低下和损耗严重的现象，帮助农民解决“卖难”和“卖不出价”的难题；其次通过大数据指导和市场需求的倒逼力量，让农业生产与市场挂钩，帮助农民摆脱同质化生产和盲目种植的困境；通过流通领域的规模效应，带动整个农业产业链的链式反应，帮助中国农业走上规划化、标准化、健康安全的道路。
Founded in 2011, Beijing yimutian Xinnong Network Technology Co., Ltd. is a B2B credit platform and agricultural big data platform for bulk agricultural products transactions. One mu of farmland focuses on helping 700 million farmers in China "easily buy and sell agricultural products", providing online supply and demand information services, offline matchmaking and docking services, as well as related market, information, agricultural product index and other comprehensive services for agricultural product traders. At present, one mu of land business covers 910 agricultural counties in China, and the types of agricultural products involved in the supply and demand information are more than 12000. In January 2015, a mu of farmland officially launched the county cooperation plan of "action of village light", aiming to deepen the production area of the county, broaden the market of agricultural products in the county, provide decision-making reference for the county government and agricultural practitioners by using big data of agricultural products circulation, improve the overall development level of county agriculture, and help farmers increase their income. The vision and goal of one mu of farmland is to create a new agricultural civilization, increase farmers' income and reduce the burden on the public. First of all, through strong online and offline service capabilities, we will break the phenomenon of inefficient circulation and serious loss of agricultural products caused by information asymmetry, and help farmers solve the problem of "selling difficult" and "selling without bidding"; second, we will help farmers get rid of the homogenized production and blind planting through the guidance of big data and the force of market demand Through the scale effect of the circulation field, the chain reaction of the whole agricultural industry chain will be driven to help China's agriculture on the road of planning, standardization, health and safety.
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