永丰牌品牌怎么样 申请店铺

始于1949年，专注于生产/销售白酒/黄酒/保健酒系列产品的现代化企业，其二锅头系列酒颇具声誉，有入口绵/回味甘/香味独特的特点

北京二锅头酒业股份有限公司，成立于2002年8月，始建于1949年10月国营北京大兴酒厂的改制企业。

今天的北京二锅头酒业股份有限公司，传承老北京二锅头传统酿造技艺，产品选用优质高粱为原料，以麸曲为糖化发酵剂，采用老五甑发酵法、混蒸混烧、看花接酒、掐头去尾，长期储存、精工勾兑而成。酒液清澈透明，酒体醇厚，绵甜爽净，余味悠长等特点，饮誉全国，公司以崭新的姿容展现在京南大地，实现了“酿成春夏秋冬酒，迎来东西南北客，销通五湖四海路，博得天涯海角名”的几代人为之奋斗的夙愿。

目前公司现有员工400余人，净资产超亿元，一担粮二锅头、京王子酒、醉流霞酒、二锅头等系列产品120余种.

为了提高技术开发与自主创新能力，建立技术创新体系，促进产品结构调整和产业升级，增强市场竞争力，为保持经济效益和可持续发展力，公司按产、学、研一体化的思路，建立技术研发检验中心。技术研发中心以白酒系列、黄酒系列、保健酒系列等三类为研发方向，为公司发展提供技术支持。一担粮二锅头系列酒、“永丰牌”二锅头系列酒、京王子系列酒、黄酒系列、烹饪料酒系列等，行销东北三省及北京、河北、山东、河南、陕西、内蒙、江苏、天津、上海、南京、广州等二十多个省、市、自治区，在老百姓心中提升了“永丰牌”的形象。

北京二锅头集团结合自身的优势和短板，实行大胆的改革，在传统二锅头的酿造技术之上结合消费者的需求、运用中国白酒业高科技酿造技术、历经四个年头，倾心打造出具有颠覆性的二锅头：一担粮二锅头。在文化上不仅体现了老北京二锅头身后的文化底蕴，同时也彰显了新时代﹑新味道﹑新境界的现代文化元素。在口感和饮后反应上一改二锅头浓、烈难以下咽的特点，通过工艺创新不仅实现了入口绵、回味甘、香味独特，而且具有相对喝的多、醉后醒得快的特点。在饮用方式上一担粮二锅头是可以“加冰加水加饮料”混合饮用而风格不变的新型白酒，这一特点无异满足了年轻人在不同的消费场合，可以选择与不同的饮料混合饮用的潜在消费需求。

Started in 1949, it is a modern enterprise specializing in the production / sales of liquor / yellow rice wine / health wine series products. Its second pot head series is well-known and has the unique characteristics of imported cotton / aftertaste sweet / fragrance. Beijing Erguotou Liquor Co., Ltd. was founded in August 2002 and was founded in October 1949 as a restructuring enterprise of the state-owned Beijing Daxing liquor factory. Today's Beijing Erguotou Liquor Co., Ltd. inherits the traditional brewing technology of the old Beijing Erguotou. Its products are made of high-quality sorghum as raw materials, bran koji as saccharification fermentation agent, using the old five steamer fermentation method, mixed steaming and burning, watching flowers and picking up the wine, pinching the ends, long-term storage and fine blending. The liquor is clear and transparent, full-bodied, soft, sweet and clean, with long aftertaste, etc. it is well known throughout the country. The company has displayed its brand-new appearance in the land of South Beijing, realizing the long cherished aspiration of generations of people who "brew into spring, summer, autumn and winter wine, welcome customers from East, West, North and south, sell all over the world, and win the reputation of the end of the world". At present, the company has more than 400 employees, a net asset of more than 100 million yuan, more than 120 kinds of series products, such as Erguotou, jingzijiu, zuiluxia, Erguotou, etc. in order to improve the ability of technological development and independent innovation, establish a technological innovation system, promote the adjustment of product structure and industrial upgrading, enhance the market competitiveness, and maintain the economic benefits and sustainable development, the company, according to the production, education The idea of research integration, the establishment of technology research and development inspection center. The technology research and development center takes three categories of liquor series, yellow wine series and health wine series as the research and development direction to provide technical support for the company's development. Yidanliang Erguotou series wine, "Yongfeng brand" Erguotou series wine, jingzizi series wine, yellow rice wine series, cooking wine series, etc., are sold in three northeastern provinces and more than 20 provinces, cities and autonomous regions, such as Beijing, Hebei, Shandong, Henan, Shaanxi, Inner Mongolia, Jiangsu, Tianjin, Shanghai, Nanjing, Guangzhou, etc., promoting the image of "Yongfeng brand" in the hearts of the people. Beijing Erguotou group, combined with its own advantages and shortcomings, has carried out bold reform. Based on the traditional brewing technology of Erguotou, combined with the needs of consumers, and using the high-tech brewing technology of Chinese white wine industry, after four years, it has devoted itself to creating a subversive Erguotou: a grain Erguotou. In terms of culture, it not only embodies the cultural background behind the old Erguotou, but also highlights the modern cultural elements of the new era, new taste and new realm. In the taste and reaction after drinking, the characteristics of Erguotou thick, strong and hard to swallow were changed. Through technological innovation, not only the entrance was soft, the aftertaste was sweet and the fragrance was unique, but also the characteristics of relatively drinking more and waking up quickly after drinking were realized. In the way of drinking, Erguotou is a new type of liquor which can be mixed with ice, water and drink, but has the same style. This feature can meet the potential consumption demand of young people in different consumption occasions and can choose to drink with different drinks.

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