百事可乐品牌怎么样 申请店铺

百事公司是全球食品和饮料行业的领导者，2012年净收入逾650亿美元，旗下品牌系列中有22个品牌的年零售额都在十亿美元以上。我们的主要业务包括桂格麦片食品、纯果乐果汁、佳得乐运动饮料、菲多利休闲食品和百事可乐饮料，以及其它数百种美味健康、全球消费者喜爱的食品及饮料产品。

百事全体员工承诺将共同努力维护广大公众和地球家园的健康未来，从而实现可持续增长，我们相信这也会为公司创造更成功的未来，我们将其定义为“百事公司的承诺”：即百事公司将努力提供多种多样美味和健康的食品和饮料产品，探寻节约能源、水和包装材料的创新途径，降低对环境的负面影响，为广大员工创造理想的工作环境，尊重和支持所在社区，并为社区的发展贡献我们的力量。

由于在可持续发展方面做出的不懈努力，百事公司于2012年第六次被列入道琼斯可持续发展世界指数（DJSIWorld），第七次被列入道琼斯可持续发展北美指数（DJSINorthAmerica）。2011年，百事公司在道琼斯可持续发展指数食品和饮料大板块内名列首位，这是百事公司连续第三年被评为饮料行业的领军企业。2012年，百事还获得碳排放披露项目（CDP）的认证,这是公司连续第二年入选CDP全球和标普500领先企业指数。此外，凭借创新和卓越的水管理措施，百事公司还荣获2012年度“斯德哥尔摩工业水奖”。

2013年，百事公司在由《财富》杂志评选出的“世界最受赞赏的公司榜”上排名第37，在2013年财富500强排行榜中排名第137位。同时，我们还在瑞士公司Covalence的“最具商业道德企业榜”上名列前茅，在18个行业的581个公司中以优异的商业道德名誉排名第三，位列食品和饮料类别第一。2012年，百事公司被《福布斯》杂志评为2012年度美国10大最佳声誉公司之一，并且再次荣登美国《企业责任》杂志公布的年度“最佳企业公民”前列，该榜单被认为是美国三个最重要的商业排名年度评选之一。

百事公司的系列产品中有22个品牌的年销售额都在10亿美元以上，如：百事可乐（Pepsi-Cola）、激浪（MountainDew）、佳得乐（Gatorade）、乐事（Lay's）、百事轻怡（PepsiLight）、百事极度（PepsiMax）、纯果乐（Tropicana）、多力多滋（Doritos）、立顿茶（LiptonTeas）、桂格麦片（QuakerOats）、奇多（Cheetos）、七喜（7-UP）、美年达（Mirinda）等。

百事公司发展历程

1893年，在美国北卡罗莱纳州伯恩市，年轻的药剂师科尔贝•布莱德汉姆（CalebBradham）试验时发现了一种新口味，深受苏打柜台顾客的喜爱。他由此意外发明了一种由可乐果和珍贵精油混合而成的碳酸饮料，取名为“布莱德（Brad）饮料”。1898年8月28日，布莱德汉姆将其易名为“百事可乐”(Pepsi-Cola)，这种饮料能够发挥类似胃蛋白酶的功能有助消化。1902年，布莱德汉姆创建了百事可乐公司。起初，科尔贝自己将浆液混合配制，通过苏打柜台出售。后来他意识到一个巨大的商机的存在——将百事可乐灌装起来，这样各地的人们就都可以享用到。

大约70年后，百事可乐公司于1965年与休闲食品巨头菲多利(Frito-lay)合并，正式更名为百事公司。从1977年开始，百事公司进军快餐业，先后将必胜客(PizzaHut)、TacoBell和肯德基(KFC)收归麾下，进入多元化经营的高峰。

为了将市场经营重点重新回归饮料和休闲食品，百事公司于1997年10月做出重大战略调整，将拥有必胜客、TacoBell和肯德基的餐厅业务从公司分离出去，使之成为一家独立的上市公司，即百胜全球公司（现名为Yum!）。

多年来，百事公司在保证良好财务绩效的同时，不断发扬创新精神以满足市场的需求。1998年，百事公司收购了世界著名的Tropicana果汁饮料公司，大大丰富了产品线。2001年，百事公司又与世界著名的食品公司Quaker公司合并，并通过此次收购，将一流运动饮料品牌佳得乐（Gatorade）归入百事旗下。1992年，百事公司与ThomasJ.Lipton结成战略伙伴关系，在北美市场生产即饮茶饮料品牌——立顿茶(Lipton)，并于2003年将这一北美市场最大、最成功的即饮茶的合作关系推向了全球。

2010年，百事公司还收购了两家最大的灌装厂——百事装瓶集团(PBG)和百事美洲公司（PA），这项收购很大程度上增强了百事公司在北美和欧洲的饮料业务实力。

2011年，百事公司以42亿美元收购了俄罗斯食品饮料领先品牌维姆•比尔•丹公司。这项收购使得百事公司成为俄罗斯最大的食品和饮料生产商,并成为该国快速发展的乳制品市场的领导者，同时将使百事公司在东欧及中亚的重要市场上有所建树。此次收购也使百事营养及功能性食品饮料的全球年收入从现在的100亿美元提升至约130亿美元，并使其进一步兑现营养食品饮料业务规模到2020年前达到300亿美元的战略目标。

PepsiCo is a global leader in the food and beverage industry, with a net income of more than $65 billion in 2012, and the annual retail sales of 22 brands in its brand series are more than $1 billion. Our main businesses include Quaker Cereals, pure fruit juice, Gatorade sports drinks, fidelli leisure food and pepsi cola drinks, as well as hundreds of other delicious and healthy food and beverage products loved by consumers all over the world. All employees of PepsiCo promise to work together to maintain the healthy future of the general public and the earth home, so as to achieve sustainable growth. We believe that this will also create a more successful future for the company. We define it as "PepsiCo's commitment": that is, PepsiCo will strive to provide a variety of delicious and healthy food and beverage products, and explore energy conservation, water and packaging materials Material innovation, reduce the negative impact on the environment, create an ideal working environment for the staff, respect and support the community, and contribute our strength to the development of the community. Due to its unremitting efforts in sustainable development, PepsiCo was listed in the Dow Jones World Sustainable Development Index (djsiworld) for the sixth time and the Dow Jones North America for the seventh time in 2012. In 2011, PepsiCo ranked first in the Dow Jones Sustainability Index Food and beverage sector, which is the third consecutive year that PepsiCo has been rated as the leader in the beverage industry. In 2012, PepsiCo also obtained the certification of carbon emission disclosure program (CDP), which is the second consecutive year that the company has been selected into the CDP global and S & P 500 leading enterprise index. In addition, PepsiCo won the Stockholm industrial water award in 2012 for its innovative and outstanding water management measures. In 2013, PepsiCo ranked 37th on the "world's most admired companies list" selected by Fortune magazine, and 137th on the 2013 Fortune 500 list. At the same time, we are also at the top of the "most ethical business list" of covalence, a Swiss company, ranking third in the reputation of excellent business ethics among 581 companies in 18 industries, ranking first in the food and beverage category. In 2012, PepsiCo was rated as one of the top 10 best reputation companies in the United States in 2012 by Forbes magazine, and once again ranked in the "best corporate citizen" list published by corporate responsibility magazine, which is considered as one of the three most important business rankings in the United States. Among Pepsi's products, 22 brands have annual sales of more than $1 billion, such as Pepsi Cola, Mountain Dew, Gatorade, lay's, Pepsi light, Pepsi Max, Tropicana, Doritos, Lipton tea, Quaker cereal Quaker Oats, Cheetos, 7-up, Mirinda, etc. In 1893, Caleb Bradham, a young pharmacist in Bourne, North Carolina, discovered a new taste, which was popular with soda counter customers. He accidentally invented a carbonated drink, named Brad, which is a mixture of cola fruit and precious essential oil. On August 28, 1898, Bradham changed its name to Pepsi Cola, a beverage that functions like pepsin and helps digestion. In 1902, Bradham founded Pepsi Cola. At first, Colby himself mixed the slurry and sold it through the soda counter. Later he realized that there was a huge business opportunity to fill Pepsi so that people everywhere could enjoy it. About 70 years later, Pepsi Cola merged with frito lay, a leisure food giant, in 1965 and officially changed its name to Pepsi. Since 1977, PepsiCo Inc has entered the fast food industry, including PizzaHut, TacoBell and KFC. In order to return the focus of market operation to beverage and leisure food, PepsiCo made a major strategic adjustment in October 1997, separating its restaurant business with pizza hut, Taco Bell and KFC from the company, making it an independent listed company, namely Yum global company (now called Yum!). Over the years, PepsiCo has been developing the spirit of innovation to meet the needs of the market while ensuring good financial performance. In 1998, PepsiCo acquired the world famous Tropicana juice beverage company, greatly enriching its product line. In 2001, PepsiCo merged with Quaker, a world-famous food company. Through this acquisition, Gatorade, a first-class sports drink brand, was included in PepsiCo. In 1992, PepsiCo formed a strategic partnership with Thomas J. Lipton to produce Lipton, the brand of instant tea beverage, in the North American market. In 2003, PepsiCo promoted the largest and most successful instant tea partnership in the North American market to the world. In 2010, PepsiCo also acquired two largest filling plants, PepsiCo Bottling Group (PBG) and PepsiCo America (PA), which greatly enhanced PepsiCo's beverage business in North America and Europe. In 2011, PepsiCo acquired VIM bill Dan, a leading Russian food and beverage brand, for us $4.2 billion. The acquisition makes PepsiCo the largest producer of food and beverage in Russia, the leader of the country's fast-growing dairy market, and will enable PepsiCo to build in key markets in Eastern Europe and Central Asia. The acquisition also increased PepsiCo's annual global revenue from $10 billion to about $13 billion, and further fulfilled its strategic goal of reaching $30 billion by 2020.

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