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"Bingfeng", a modern group company integrating liquor / beverage production and processing / sales, sugar, tobacco, wine and non-staple food department store chain operation / logistics distribution / property operation / cultural communication, is a sweet orange flavored soda packed in glass bottles of 200ml each. Compared with other colorful drinks, Bingfeng soda is simple and has nothing to do with others. But for Xi'an people, it is a national brand imbued with the feelings of several generations of Xi'an people. Iceberg soda was born in 1953. The manufacturer of iceberg soda is Xi'an food factory. Iceberg is one of the production workshops in the factory, which is called "soda workshop". In 2006, Xi'an food factory and four other food factories in Xi'an were merged into Xi'an sugar and Wine Group Co., Ltd. The former "soda workshop" continued to produce ice peak soda. Nowadays, "post-80s and post-90s" have become the main force of market consumption, while "iceberg" still gathers a large number of fans and maintains the competitiveness in the market because of its "historical memory" accompanying its growth, insisting on not changing taste or packaging. Bingfeng "has more than 100 first-class distribution, more than 400 second-class distribution, and 10000-20000 terminal distribution, which is unmatched by competitors. "Iceberg" is a sweet orange flavored soda packed in glass bottles of 200ml each. Iceberg drinks have always been popular with Xi'an citizens. For many years, the taste of oranges has not changed at all, except for the simple packaging of glass bottles. In 2012, ice peak can was launched ceremoniously, with a strong sales momentum. In 2015, ice peak sour plum soup can appeared on the market, and in 2016, ice peak drinking pure water and ice peak fruit were launched.

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