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1984年，健力宝诞生于中国三水成为中国民族运动饮料的奠基者！由此在民族运动饮料历史上写下了浓墨重彩的一笔！

沿着时光的长河，追本溯源。上世纪80年代初，中国广东体育科学研究所研究员欧阳孝教授发明出一种“能让运动员迅速恢复体力，而普通人也能喝”的促超量恢复合剂用以消除运动性疲劳。历经曲折，直到1984年，一种橙黄色的可口饮料在三水酒厂开发出来。渗透着运动基因的健力宝能量配方横空出世。与碳酸饮料的本质区别是——健力宝的问世填补了国内含碱性电解质运动饮料的产品空白，含气是它为优化口感而特设的表现形式。

生于1984年的健力宝喜逢第23届洛杉矶奥运会这一体育盛事，在深圳百事可乐公司代工下，第一批易拉罐装健力宝面世。凭借精良的包装、无可挑剔的口感及功能，健力宝披荆斩棘成为中国奥运代表团首选饮料，伴随中国体育代表团参加第23届美

国洛杉矶奥运会。

在这届奥运会上，中国奥运代表团凭借许海峰的射击实现了金牌“零的突破”，并最终夺得15枚金牌，金牌数仅次于美国、罗马尼亚、联邦德国，位居第四。这一年，健力宝在奥林匹克科学大会上获得国际认可，国际举联主席公开建议全世界运动员不要使用兴奋剂，只饮用健力宝。

蕴含神奇力量、可迅速恢复体力的“中国魔水”——健力宝在此后稳居“民族饮料第一品牌”。健力宝还被指定为人民大会堂国宴饮料，并曾连续十年被评为“最受消费者欢迎的饮料”。问世至今，健力宝创造的“中国之最”达60项之多。在国人心中享有极高的知名度和美誉度。

历经商海沉浮，时代变迁。广东健力宝集团有限公司目前已经成长为一个以生产销售饮料为主导产业，并涉足制罐、塑料、包装等多种行业的大型现代化企业集团。健力宝公司总部设在广东三水，拥有现代化厂房26万多平方米，是国内最大的饮料生产基地之一。公司在全国拥有5个装瓶厂，年产能可达160万吨。

健力宝公司旗下拥有健力宝、第五季、元动力等知名系列品牌。2008年，健力宝营养素饮料——元动力的问世有力扩充了运动饮料阵容。健力宝正向成为多元化专业运动饮料制造商大幅迈进。主打运动牌，与体育精神和民族荣耀感紧密联结在一起的健力宝始终倾心中国体育。

从1984年的第23届奥运会开始，健力宝先后赞助体中国体育代表团参加了4届奥运会，赞助3届亚运会，4届中华人民共和国运动会等大型体育赛事活动。在这些赛场上，健力宝浇灌出一朵朵的体育奇葩。问世25年来，健力宝先后支持和赞助各种体育赛事，参与、冠名各项活动，向社会福利及公益事业捐赠资金近4亿元。是迄今为止对体育事业支持最多、贡献最大的国内企业之一。

In 1984, Jianlibao was born in Sanshui, China, and became the founder of Chinese national sports drinks! Thus in the history of national sports drinks written a strong color! Along the long river of time, tracing the origin. In the early 1980s, Professor Ouyang Xiao, a researcher of Guangdong Institute of Sports Science in China, invented a super recovery mixture that "can make athletes recover physical strength quickly, and ordinary people can drink" to eliminate sports fatigue. After twists and turns, until 1984, a kind of orange yellow delicious beverage was developed in Sanshui distillery. The energy formula of Jianlibao permeated with exercise gene came out. The essential difference between Jianlibao and carbonated beverage is that the appearance of Jianlibao has filled in the blank of domestic sports beverage containing alkaline electrolyte, and the gas content is the special expression form for optimizing the taste. Born in 1984, Jianlibao is happy to meet the 23rd Los Angeles Olympic Games, a sports event. Under the contract of Shenzhen Pepsi Cola company, the first batch of cans of Jianlibao appeared. With excellent packaging, impeccable taste and function, Jianlibao has become the first choice drink for the Chinese Olympic delegation, and participated in the 23rd Los Angeles Olympic Games with the Chinese sports delegation. In this Olympic Games, the Chinese Olympic delegation achieved the gold medal "zero breakthrough" with Xu Haifeng's shooting, and finally won 15 gold medals, ranking fourth only after the United States, Romania and Federal Germany. In this year, Jianlibao won international recognition at the Olympic Science Conference. The president of the International Federation of the whole world publicly recommended that athletes all over the world not use stimulants, but only drink Jianlibao. Jianlibao, the "magic water of China" that contains magic power and can quickly recover physical strength, has been ranked as the "No.1 brand of national beverage" since then. Jianlibao has also been designated as the national banquet beverage in the Great Hall of the people, and has been rated as "the most popular beverage for consumers" for ten consecutive years. Since its inception, Jianlibao has created as many as 60 items of "the most in China". In the hearts of Chinese people enjoy a very high visibility and reputation. After the ups and downs of the commercial sea, the times have changed. At present, Guangdong Jianlibao Group Co., Ltd. has grown into a large-scale modern enterprise group with the production and sales of beverages as the leading industry, and involved in can making, plastic, packaging and other industries. Jianlibao company is headquartered in Sanshui, Guangdong Province, with a modern factory building of more than 260000 square meters. It is one of the largest beverage production bases in China. The company has 5 bottling plants in China, with an annual capacity of 1.6 million tons. Jianlibao company has Jianlibao, the fifth season, Yuanli and other well-known brands. In 2008, the appearance of Jianlibao nutritious beverage - metamotivity has greatly expanded the sports beverage lineup. Jianlibao is becoming a diversified professional sports drink manufacturer. Jianlibao, whose main sport card is closely linked with sports spirit and national pride, has always been devoted to Chinese sports. Since the 23rd Olympic Games in 1984, Jianlibao has successively sponsored the Chinese sports delegation to participate in four Olympic Games, three Asian Games, four games of the people's Republic of China and other large-scale sports events. In these sports fields, Jianlibao has watered many wonderful sports flowers. In the past 25 years, Jianlibao has successively supported and sponsored various sports events, participated in and named various activities, and donated nearly 400 million yuan to social welfare and public welfare undertakings. So far, it is one of the domestic enterprises with the largest support and contribution to sports.

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