Mrlee李先生品牌怎么样 申请店铺

北京李先生加州牛肉面大王有限公司是国内连锁经营“李先生”快餐项目的一家大型餐饮企业，有着近40年的创业发展历史。目前，公司在全国十九个省市已有400余家餐厅，员工7000多人，成为国内民族品牌快餐的领军企业。

1972年起至1979年，对中华餐饮文化有着独到见解的“李先生”事业奠基人李北祺先生，在美国加州陆续开办7家“牛肉面大王”专营店，获得成功，使其成为南加州华人广泛喜爱的中式快餐，被美国加州中华餐馆同业会誉为“加州牛肉面大王”，获美国《洛杉矶时报》四颗金星的热情赞扬，这是当时中式餐馆获得的最高评价。“美国加州牛肉面大王”餐厅奠基了“李先生”事业的基础。

1987年5月28日，李北祺先生运用先进快餐经营管理模式，在北京东四开办了国内第一家牛肉面专营店“美国加州牛肉面大王”快餐厅。其后，又在长春开办了第二家餐厅。进而拉开了中式快餐连锁经营的序幕，开创了中式快餐连锁经营的先河。从此，“美国加州牛肉面大王”连锁店，雨后春笋般在中国蓬勃发展、形成规模。“李先生”牛肉面逐步成为中式快餐一个知名民族品牌，享誉中外，独具魅力。

1995年9月，李北祺先生任董事会主席在北京设立“北京李先生加州牛肉面大王有限公司”，统一负责“李先生”牛肉面项目在中国的运营发展。2008年1月李北祺先生因病逝世，为了永久纪念他创立品牌的业绩，维护消费者权益，公司于2008年5月决定：采用注册商标“李先生”为招牌，改换旗下四百多家餐厅的原“美国加州牛肉面大王”招牌。至此“李先生”成为中国餐饮业一道亮丽的风景，一面鲜艳夺目的旗帜。

按照现代化管理模式和管理机制的要求，在事业蓬勃发展、基业更加牢固的基础上，经过重新整合，建立了产品、采购、物流、营销、设备、人力、训练、地产、工程等适应发展需要、合理完整的专业工作部门，形成了健全的工作机制，并不断趋于完善，向专业化深度发展；公司优化了中心厨房，新建了高水平的“山东李先生食品有限公司”，大大提高了整体配送能力，为优化营利模式打下了坚实的基础；公司组建了八个市场部，各负其责，投入工作，新公司成立以来新开20家餐厅全部正常运营，为公司增加了新的经济增长点。一年来，公司业绩同比增长了50%，同管径计算，同比增长了约45%。

公司依托“靠制度规范行为；靠信念铸就团队；靠创新推动进步；靠发展共享成果”的企业文化，铸就一个标准化、制度化、现代化的中式快餐企业。当前，公司管理正朝着管理规范、程序清晰、细节到位的方向发展；正在从加强队伍建设、强化内部训练、建设训练餐厅、培养各类专业人才方面加大工作力度；正在加快中心工厂建设、实现工业化，加快ERP系统开发建设、实现信息化管理的道路上大步迈进。特别是公司确立了“从现在起，力争在五年内实现公司上市，再用十年时间把‘李先生’品牌的旗帜插遍中国的每一座城市”的目标，全体员工正在团结一致为实现这一目标而努力工作着。

Beijing Mr. Li, California Beef Noodle King Co., Ltd. is a large-scale catering enterprise that chain operates "Mr. Li" fast food project in China, with nearly 40 years of entrepreneurial development history. At present, the company has more than 400 restaurants and more than 7000 employees in 19 provinces and cities across the country, becoming the leading enterprise of domestic national brand fast food. From 1972 to 1979, Mr. Li Beiqi, the founder of "Mr. Li", who had original views on Chinese catering culture, successively opened 7 "beef noodle king" franchises in California, the United States, and achieved success, making it a popular Chinese fast food in Southern California. He was hailed as "California beef Noodle King" by the California Chinese restaurant industry association, and won the Los Angeles Times of the United States 》The enthusiastic praise of four Venus was the highest rating of Chinese restaurants at that time. "California Beef Noodle King" restaurant laid the foundation of Mr. Li's career. On May 28, 1987, Mr. Li Beiqi used the advanced fast food management mode to open the first domestic beef noodle franchise "California Beef Noodle King" fast food restaurant in Dongsi, Beijing. Later, a second restaurant was opened in Changchun. And then opened the prologue of Chinese fast food chain management, and created the forerunner of Chinese fast food chain management. Since then, the chain store of "California Beef Noodle King" has mushroomed in China and formed a scale. "Mr. Li" beef noodle has gradually become a well-known national brand of Chinese fast food, famous at home and abroad, with unique charm. In September 1995, Mr. Li Beiqi, as chairman of the board of directors, set up "Beijing Mr. Li California Beef Noodle King Co., Ltd." in Beijing, which is responsible for the operation and development of "Mr. Li" beef noodle project in China. In January 2008, Mr. Li Beiqi died of illness. In order to permanently commemorate his achievements in establishing the brand and safeguard the rights and interests of consumers, the company decided in May 2008 to adopt the registered trademark "Mr. Li" as the signboard, and change the original "California Beef Noodle King" signboard of more than 400 restaurants under his banner. So far, "Mr. Li" has become a bright landscape of Chinese catering industry, with a bright and eye-catching flag. In accordance with the requirements of modern management mode and management mechanism, on the basis of vigorous development of business and stronger foundation industry, through re integration, a reasonable and complete professional work department has been established to meet the needs of development, such as products, procurement, logistics, marketing, equipment, human resources, training, real estate, engineering, etc., and a sound working mechanism has been formed, which is becoming more and more perfect and more specialized In depth development; the company has optimized the central kitchen and built a high-level "Shandong Mr. Li Food Co., Ltd." which has greatly improved the overall distribution capacity and laid a solid foundation for optimizing the profit-making model; the company has established eight marketing departments, each of which is responsible for its own work and put into operation. Since the establishment of the new company, all 20 new restaurants have been opened for normal operation, adding new economic growth to the company Long point. In the past year, the company's performance has increased by 50% year on year, and the same pipe diameter has increased by about 45% year on year. Relying on the corporate culture of "standardizing behavior by system; building team by faith; promoting progress by innovation; sharing achievements by development", the company has built a standardized, institutionalized and modern Chinese fast food enterprise. At present, the company's management is developing in the direction of standardized management, clear procedures and in place details; it is strengthening its efforts in team building, internal training, construction of training restaurants and training of all kinds of professionals; it is speeding up the construction of central factories, realizing industrialization, accelerating the development and construction of ERP system and realizing information management. In particular, the company has established the goal of "from now on, strive to achieve the listing of the company in five years, and then put the banner of" Mr. Li "brand into every city in China in another ten years". All employees are working hard to achieve this goal.

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