玛莲露MALIANLU品牌怎么样 申请店铺

广东威文服装有限公司始于1989年，诞生于美丽的南海边，其工业园坐落在广东省汕尾市海丰县公平镇，运营总部位于有着花城美誉的南粤广州，是一家集研发、设计、生产、物流、销售为一体的大型服装企业。公司技术力量雄厚，拥有一整套专业的生产线和办公设备，并有一批出色的设计师、高质量的生产团队及经验丰富的市场营销人员，自公司成立以来，本着“和之以道、行之以信、真诚友好、合作共赢”的经营哲学与“开放、和谐、务实、创新”的企业精神，强势推“MALIANLU”、“GEORGIACHILDE”品牌，至今已畅销国内各大城市。

2000年，占地面积达8万平方米的现代化品牌工厂—广东威文服装工业园建成投产。公司现有员工4000多名，各类工程技术人员360人，各种服装生产设备3600余套，年生产能超过800万件。凭借个性化的设计风格，精湛的制作工艺，“MALIANLU玛莲露”、“GEORGIACHILDE乔治公子”服装产品已形成极好的市场美誉度，“MALIANLU玛莲露”、“GEORGIACHILDE乔治公子”品牌也深得人心，占据着越来越大的市场份额，为广东服装产业的发展及裤装产业群在全国实现品牌突围做出了巨大贡献和榜样作用。企业受到了市场、政府部门及社会各界的广泛关注和认可。

凭借着强有力的营销队伍和自身品牌的强势力量，强化网络和终端服务的建设，通过发展各省市代理商以及地方加盟零售商，建立完善的客户管理系统，不断壮大品牌的销售网络，注重售后服务管理，时至今日，“MALIANLU玛莲露”、“GEORGIACHILDE乔治公子”已在全国拥有代理商24家，专卖店800余家，与国内一二线城市商场系统建立了良好的战略合作关系。

从1980年仅拥有几台机器的小作坊到现在拥有人才和设备的工业园；从生产型企业到现今的品牌运作企业；从单品裤装生产、批发到现在拥有“MALIANLU玛莲露”、“GEORGIACHILDE乔治公子”品牌全国800余家标准专卖店的品牌运作企业；30年来，广东威文服装有限公司始终将客户需求作为品牌的营销起点，针对目标市场的需求反馈及时调整营销方式，整合公司的所有资源为客户提供有效的服务，将解决客户问题放在首位。

一个有强烈社会责任感，愿意付出努力和爱心的企业，一个愿意不断完善和超越自我的企业，一定会有光明的前景，威文公司经营的不仅是一份带来财富的事业，更是一份美丽的事业，威文公司在创造财富和收获财富，更在努力实现全体员工与事业合作伙伴财富的丰收。希望对这份美丽事业感兴趣并努力追求的人都能获得应有的回报。威文公司将一如既往为建设美丽的事业奉献光热，为锻造中国时尚服装业的丰碑而永远向前，为回馈社会创造价值。

2008年，面对国内整体低迷的服装市场，公司未雨绸缪，意识到裤装细分化为独立品类是市场细分的必然趋势，当年，公司将“GEORGIACHILDE乔治公子”品牌从商务男装系列中细分出来，组建专业的营销团队推行裤装品牌专卖模式。并针对渠道进行细分，将国内的商超系统锁定主要目标销售渠道。

“GEORGIACHILDE乔治公子”专业时尚裤店，在品质的同时以时尚的设计风格，丰富的款式选择（单季单店120-240款），及时的产品更新（每周4-8款新款上市），优质的服务（建立一对一的服务平台，为顾客提供完善的售后服务），完善的客户管理机制（会员制），扩大了消费群体和目标对象。

经过近4年时间的推广，“GEORGIACHILDE乔治公子”专业时尚裤店已经在广东、湖南、湖北、浙江、安徽、新疆、哈尔滨、山西、北京、江苏的各大城市建立了销售网点，现有标准专卖店300多家。

Guangdong Weiwen Garment Co., Ltd. was founded in 1989 in the beautiful South China Sea. Its industrial park is located in the fair town of Haifeng County, Shanwei City, Guangdong Province. Its operation headquarters is located in Guangzhou, south Guangdong Province, which has the reputation of Huacheng. It is a large garment enterprise integrating research and development, design, production, logistics and sales. The company has strong technical force, a set of professional production lines and office equipment, and a group of outstanding designers, high-quality production teams and experienced marketing personnel. Since the company was founded, in line with the business philosophy of "harmony, trust, sincerity, friendship, cooperation and win-win" and the enterprise spirit of "openness, harmony, pragmatism and innovation", it has become a strong force "Malianlu" and "georgiachilde" brands have been promoted and sold well in major cities in China. In 2000, Guangdong Weiwen garment industrial park, a modern brand factory covering an area of 80000 square meters, was built and put into operation. The company has more than 4000 employees, 360 engineering and technical personnel, 3600 sets of various clothing production equipment, and annual production capacity of more than 8 million pieces. With personalized design style and exquisite production technology, "malianlu malianlu" and "Georgie Georgie" clothing products have formed excellent market reputation, "malianlu malianlu" and "Georgie Georgie" brands are also popular, occupying a larger market share, and achieving products for the development of Guangdong clothing industry and pants industry group in China Card breakthrough has made great contribution and role model. Enterprises have been widely concerned and recognized by the market, government departments and all sectors of society. With a strong marketing team and the strong strength of its own brand, it has strengthened the construction of network and terminal services, established a perfect customer management system through the development of provincial and municipal agents and local franchised retailers, and constantly strengthened the brand's sales network, focusing on after-sales service management. Up to now, "malianlu malelu", "Georgie" has been in the country With 24 agents and more than 800 stores, it has established a good strategic cooperation relationship with the first and second tier city shopping mall system in China. From the small workshop with only a few machines in 1980 to the industrial park with talents and equipment now; from the production-oriented enterprise to the brand operation enterprise now; from the production and wholesale of single pants to the brand operation enterprise with more than 800 standard monopoly stores in China; for 30 years, Guangdong Weiwen Clothing Co., Ltd. has always been Take the customer demand as the marketing starting point of the brand, adjust the marketing mode in time according to the demand feedback of the target market, integrate all resources of the company to provide effective services for customers, and put the solution of customer problems in the first place. An enterprise with a strong sense of social responsibility, willing to make efforts and love, an enterprise willing to constantly improve and surpass itself, will have a bright future. Weiwen company is not only a business that brings wealth, but also a beautiful business. Weiwen company is creating wealth and reaping wealth, and striving to realize the wealth of all employees and business partners Have bumper harvest. I hope that those who are interested in this beautiful cause and strive to pursue it can get their due return. Weiwen company will continue to contribute to the construction of beautiful cause, forge the monument of Chinese fashion clothing industry and always move forward to create value for the society. In 2008, in the face of the overall downturn of the domestic clothing market, the company took precautions and realized that it is an inevitable trend for the market segmentation to subdivide the trousers into independent categories. In that year, the company subdivided the "Georgie childe" brand from the business men's wear series and established a professional marketing team to promote the exclusive mode of trousers brand. And for channel segmentation, the domestic supermarket system will be locked in the main target sales channels. "Georgie childe" professional fashion pants store, with fashionable design style, rich style selection (120-240 single stores in a single season), timely product update (4-8 new models are launched every week), high-quality service (establish one-to-one service platform, provide perfect after-sales service for customers), perfect customer management mechanism (membership system), and expand Consumer groups and target objects. After nearly 4 years of promotion, "George childe" professional fashion pants store has established sales outlets in major cities of Guangdong, Hunan, Hubei, Zhejiang, Anhui, Xinjiang, Harbin, Shanxi, Beijing and Jiangsu, with more than 300 standard stores.

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