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YINER音儿的精致与优雅，传递的是一种积极向上的智慧人生态度。

YINER音儿的设计灵感坚持融汇中西、融合传统与现代的思想与视野，将对天地人之美的感悟，以服装为载体进行完美的创造与表达，用服装诠释生命并以此来赞美生命，并赋予顾客无比的幸福、美好的向往、对生活的热爱、对生命的尊重。

影儿时尚集团自1996年成立以来，先后创建了YINER音儿、PSALTER诗篇、INSUN恩裳、SongofSong歌中歌、OBBLIGATO奥丽嘉朵和XIIBASKET十二篮六大品牌，成为一家集投资、研发、创意、营销、服务于一体的大型服装企业。

作为中国女装品牌的引领者，影儿时尚集团在品牌化、精品化、国际化等方面进行了许多有益的探索，作为改革开放后最早进行品牌运营探索的女装企业，影儿时尚集团从创立之初，就确定品牌化的发展路线，注册了第一个品牌YINER音儿，实行了从零售到生产、从品牌到品质的全产业链控制。

在市场渠道上，影儿集团是国内最早锁定中高端市场的女装。从创立开始，影儿时尚集团就锁定了全国一线城市深圳、广州、北京、上海，依托高端商场进行布局，迅速在全国开辟创建了第一批驻点，紧接着就是全国大中型城市的版图拓展，至此，全国已经成立近百家办事处，而且在此基础上，先后成立了9大分公司，对终端卖场进行多重管理。近20年，集团在全国各地构建起一个近1000个品牌专卖店的零售网络，店铺遍布中国大中型城市SHOPPINGMALL及高端商场，依托分公司和办事处，对直属辖区的店铺进行垂直管理。

在人才储备上，针对目前市场竞争激烈的现状，公司不断从渠道创新、服务创新入手，不断提升员工更深层次的需求以及附加价值。当前，集团正在努力建设和优化人才体系，系统地推进优秀人才的选、用、育、留。

不仅如此，影儿时尚集团在上海和深圳分别创立研发中心，建立了具备国际化师资力量和一流培训设施的“时尚商学院”，与世界各地的时尚中心紧密联系，从不间断探索新意念、灵感和革新，同时，以上海工业园区、深圳观澜工业园、深圳大浪工业园为基地，把美好的设计延伸到日常生活的每一角落。在同行业中率先通过ISO9001质量管理体系和ISO14001环境管理体系国际认证，结合缜密的制作技艺，以精良的品质不断为顾客带来惊喜。

为了让更多当代中国女性及新时代的消费者体验奢华，从2010年开始，集团在淘宝（天猫）、京东等电子商务平台开设了YINER音儿、PSALTER诗篇、INSUN恩裳官方旗舰店，都市女性带来网购体验的便捷与惊喜，消费者可以通过店铺和网络两种形式，第一时间享受到高品质服装和贴心的服务，也为品牌今后的发展开创一种全新的模式。

2012年3月，影儿时尚集团开中国女装品牌先河，以“会所定制“的模式面向全国推出了高级定制服务，开启了高级定制”中国时代“的新纪元。

影儿时尚集团一直以来，都以不输给任何的努力，坚持一切美好事物的精神，受到了国内外各界的高度认可和一致好评，取得了许多成绩，先后获得了“中国纺织服装行业竞争力500强”、“纺织服装行业信用AAA级单位”、“领军骨干企业”、“公众最喜爱的十大商标”、“最具影响力品牌”等荣誉称号。

未来，在继续做大做强主打品牌的同时，影儿时尚集团将进一步引进培养壮大一些成长期品牌，开发扶植一些具有潜力的新品牌，丰富集团产品与品牌结构，从而形成影儿时尚集团的优势品牌群，构建起一个拥有从服装到配饰系列完整产业链的时尚王国，最终实现“缔造时尚王国，成就传世梦想”企业愿景。

The refinement and elegance of Yiner sound conveys a positive and wise attitude towards life. Yiner Yiner's design inspiration adheres to the integration of Chinese and Western ideas and vision, the integration of traditional and modern ideas and vision, will be the perception of the beauty of heaven, earth and human beings, the perfect creation and expression of clothing as the carrier, the interpretation of life with clothing and to praise life, and give customers unparalleled happiness, beautiful yearning, love of life, respect for life. Since its establishment in 1996, Yinger fashion group has successively established six brands, namely, Yiner Yiner, Psalter poem, insun Enshang, song of song song, obbligato olivado and xiibasket, and has become a large garment enterprise integrating investment, R & D, creativity, marketing and service. As the leader of Chinese women's clothing brand, shadow fashion group has carried out many beneficial explorations in the aspects of branding, boutique and internationalization. As the earliest women's clothing enterprise carrying out brand operation exploration after the reform and opening up, shadow fashion group has determined the development route of branding since its establishment, registered the first brand Yiner sound, implemented from retail to production, from The whole industrial chain control from brand to quality. In terms of market channels, movie group is the first women's clothing company in China to target the middle and high-end market. Since its establishment, shadow fashion group has targeted Shenzhen, Guangzhou, Beijing and Shanghai, the first tier cities in the country, rapidly established the first batch of garrisons relying on the layout of high-end shopping malls, followed by the expansion of the territory of large and medium-sized cities in the country, so far, nearly 100 offices have been established in the country, and on this basis, 9 branches have been set up, targeting the terminals Multiple management of stores. In the past 20 years, the group has built a retail network of nearly 1000 brand stores all over the country, with stores all over the large and medium-sized cities of China, shoppingmall and high-end shopping malls. Relying on branches and offices, the group has carried out vertical management on stores under its jurisdiction. In terms of talent reserve, in view of the current situation of fierce market competition, the company continues to start from channel innovation and service innovation, and constantly improves the deeper needs and added value of employees. At present, the group is striving to build and optimize the talent system and systematically promote the selection, use, education and retention of outstanding talents. In addition, shadow fashion group has established R & D centers in Shanghai and Shenzhen respectively, and established a "fashion business school" with international teachers and first-class training facilities, which is closely linked with fashion centers around the world and constantly explores new ideas, inspiration and innovation. At the same time, based on Shanghai Industrial Park, Shenzhen Guanlan Industrial Park and Shenzhen Dalang Industrial Park, shadow fashion group has established R & D centers in Shanghai and Shenzhen Beautiful design extends to every corner of daily life. In the same industry, we took the lead in passing the international certification of ISO9001 quality management system and ISO14001 environmental management system, combined with meticulous production techniques, and constantly bring customers surprises with excellent quality. In order to let more contemporary Chinese women and consumers experience luxury in the new era, since 2010, the group has opened Yiner sound, Psalter poems, and insun Enshang official flagship stores on Taobao (tmall), Jingdong and other e-commerce platforms. Urban women bring convenience and surprise to online shopping experience. Consumers can enjoy high quality in the first time through two forms of store and network Clothing and intimate services, but also for the future development of the brand to create a new model. In March 2012, shadow fashion group pioneered the brand of Chinese women's wear, launched advanced customization services for the whole country in the mode of "club customization", and ushered in a new era of "China era" of advanced customization. The film fashion group has always adhered to the spirit of all good things with no efforts to lose. It has been highly recognized and praised by all walks of life at home and abroad, and has made many achievements. It has successively obtained "top 500 competitiveness in China's textile and clothing industry", "AAA credit unit in textile and clothing industry", "leading backbone enterprise", "top 10 favorite businesses of the public" The most influential brand and other honorary titles. In the future, while continuing to expand and strengthen the main brands, the film fashion group will further introduce and cultivate some growing brands, develop and support some new brands with potential, enrich the group's products and brand structure, so as to form the advantage brand group of the film fashion group, build a fashion kingdom with a complete industrial chain from clothing to accessories, and finally realize the goal "Create the kingdom of fashion, achieve the dream of passing on the world" corporate vision.

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