播牌broadcast品牌怎么样 申请店铺

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broadcast:播创立于1997年，取意于诗歌总集《诗经》中：“播厥百谷，实函斯活”之句，隐喻希望、传播、播种之意。broadcast:播致力于营造一种时尚但东方的品牌文化，为追求时尚，同时坚持自我的新女性提供崭新的生活方式和独特的生活体验。

2005年前，broadcast:播产品清新质朴，充满浪漫的田园气息，设计极富原创性，一度成为许多同行模仿与抄袭的对象。2005年，broadcast:播启动了国际化品牌战略，邀请著名旅英设计师王陶担任品牌设计总监，对broadcast:播进行全新定位，全力打造西方流行与东方文化相结合的broadcast:播精神。broadcast:播至此蜕变为知性、优雅的时尚女装品牌，坚持为当下的女性消费者提供高品质、高格调的产品和服务。broadcast:播的精神，是骨子里的优雅和知性，是远离物质回归思考的态度，是时尚万千变化的本质，是柔软而坚强的内心。

broadcast:播始终以“坚持一切美好的事物”为品牌的核心价值，以心理年龄25至35岁左右的时代新女性为目标客群，产品运用东方语言解读西方元素，含蓄、大方、不事张扬，略带中性的浪漫，透着知性的简约，体现了都市新女性干练、优雅并存的气质。注重搭配，讲究以变化和组合，来配合不同的场合、心情和个性。注重细节处理，强调面料带来的情绪和裁剪赋予的自由，获得超越产品本身的感受和共鸣。

今天的broadcast:播，已在全国拥有近700家的专卖店和商场专柜，覆盖了全国25个省，入驻包括北京、上海、广州、杭州、南京、武汉、郑州等一线城市一线商场，年市场份额超过18亿人民币。

Broadcast: broadcast was founded in 1997. It takes the meaning of the sentence "sow a hundred valleys, fulfill a letter, and live" in the book of songs, which is a metaphor for the meaning of hope, communication, and sowing. Broadcast: broadcast is committed to creating a fashionable but Oriental brand culture, providing a brand-new lifestyle and unique life experience for new women who pursue fashion and insist on self. Before 2005, broadcast: the broadcast products were fresh and simple, full of romantic rural flavor, and the design was very original, which once became the object of imitation and plagiarism of many peers. In 2005, broadcast: Broadcast launched the international brand strategy. Wang Tao, a famous British designer, was invited to serve as the director of brand design to make a new position for broadcast: broadcast and strive to create a broadcast: Broadcast spirit combining western pop and oriental culture. Broadcast: it has been transformed into an intelligent and elegant fashion brand for women's wear, insisting on providing high-quality and high-style products and services for current women consumers. Broadcast: the spirit of broadcasting is the elegance and understanding in the heart, the attitude away from material return to thinking, the essence of thousands of changes in fashion, and the soft and strong heart. Broadcast: the core value of the brand is "adhere to all good things". The target audience is the new women in the age of 25-35. The product uses the Oriental Language to interpret the Western elements. It is implicit, generous, unobtrusive, neutral and romantic, revealing the intellectual simplicity, reflecting the temperament of the new women in the city who are capable and elegant. Pay attention to collocation, pay attention to change and combination to match different occasions, mood and personality. Pay attention to detail handling, stress the emotion brought by fabric and the freedom given by cutting, and get the feeling and resonance beyond the product itself. Today's broadcast: broadcast has nearly 700 stores and shopping malls throughout the country, covering 25 provinces. It has entered the first tier shopping malls in Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Zhengzhou and other first tier cities, with an annual market share of more than 1.8 billion yuan.

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