Hermes爱马仕品牌怎么样 申请店铺

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爱马仕（Hermès）是世界著名的奢侈品品牌，1837年由ThierryHermès创立于法国巴黎，迄今已有170多年的悠久历史。以生产丝巾和领带而著名的爱马仕是以生产马鞍和马具起家的，他奢侈、保守、尊贵，整个品牌由整体到细节，再到它的专卖店，都弥漫着浓郁的以马文化为中心的深厚底蕴。爱马仕是一家忠于传统手工艺，不断追求创新的国际化企业，截至2014年，爱马仕旗下共有十七种产品系列：皮革、丝巾、领带、男女时装、香水、腕表、文仪精品、鞋类、配饰、马具用品、家居生活系列、餐具及珠宝首饰。全球共25个分公司管理及分销来自四大范畴的产品：爱马仕鞍具及皮革、爱马仕香水、爱马仕钟表及爱马仕餐瓷。1996年进入中国，在北京开了第一家爱马仕（Hermes）专卖店。

爱马仕-品牌经典

丝巾，据说，全世界每38秒就会卖出一条爱马仕丝巾。1937年，由骑师外套引发灵感设计而成的名为“女士与巴士”爱马仕首款丝巾诞生。从那时起，爱马仕每年推出12款设计，至今已经有超过100多个款式的丝巾呈现在世人眼前。很多经典设计，如"Ex-Libris"、"BridesdeGala"等，经过重新配色后依然备受欢迎，经久不衰。每一条丝巾通过层层关卡，需费时18个月才得以诞生。近年来，爱马仕钟情主题设计，让一块小小丝巾，讲述大千世界的生动故事，造就爱马仕的另一个传奇。

KELLY包，Kelly包是以摩纳哥王妃格蕾斯·凯莉婚前的姓氏，命名为“Kelly包”。每一款Kelly包，由采购人员从每年全球的拍卖会采购到上等的皮革，精选之后每一块皮革只选最好的部分。手袋的缝制自始至终由一个师傅进行，编上号，刻上工匠的名字，一件精品就此诞生。要想拥有一款kelly包，至少提前半年就要预订。

BIRKIN包，1986年，第五任总裁让路易斯·杜马斯飞机偶遇法国女星JaneBirkin，并专为她推出了这款经典设计。BIRKIN每一件成品都需一名工匠精工细作18个小时，然后编上号，刻上工匠的名字，所以每一个都是独一无二的。

大事记：

1837年，ThierryHermes（1801-1878）在巴黎GrandsBoulevards开设了马鞍及马具专卖店。

1880年，Charles-EmileHermes（1831-1916）继承父业，在儿子Adolphe及Emile-Maurice的协助下，爱马仕成功拓展欧洲、北美、俄罗斯、美洲及亚洲市场。在爱马仕兄弟（HermesFreres，1902-1919）的名义下，爱马仕为20世纪创造了一个辉煌的开端，并持续积极发展高级马具事业。

1900年，爱马仕为其顾客提供了一款特别的备有肩带的马鞍袋，它独特的外形专为骑者设计用于携带他们的马鞍。

1914年，爱马仕兄弟聘有70至80名专业的马鞍匠，同时意识到汽车业的无限潜力。

第一次世界大战爆发，Emile-Maurice被派往美国负责替法国骑兵部订购皮革，他深深领会到大量生产及各类交通科技的发展必会令旅行皮具制品的需求更加蓬勃。他更相信当时还未被欧洲人所认识的拉链将会大行其道，于是便将其引入法国，成为独家产品。

1920年代，Emile-MauriceHermes（1871-1951）贵为爱马仕的领导人，他将马鞍针步运用于其他皮革制品上。除故有的产品外，一系列皮包、行李及旅游用品、运动及汽车配件、丝巾、皮带、手套、珠宝首饰及腕表—全都展现爱马仕对完美品质的承诺。作为四个女儿的父亲，EmileHermes很快就有了三个女婿：RobertDumas，Jean-ReneGuerrand以及FrancisPuech，他将他们培养成了卓有成效而专长互补的伙伴。

接着，公司在主要的法国度假圣地开设了分店，并且于1924年入驻美国。世界各地的游客来到法国都必定要光临爱马仕。

作为对经济大衰退的回应，爱马仕偏偏在30年代推出多个为人津津乐道的经典系列。自从那时起，定名为“凯莉”的皮包、皮质笔记本、Sacàdepêches公事包（1935），船锚手链（1938）及骑马装束被列入爱马仕传奇的名单上。

1937年，原本为骑士上衣的丝织品启发了丝巾的创作灵感，爱马仕丝巾正式面世。

1951年，EmileHermes逝世，他的女婿RobertDumas（1898-1978）继位，与另一位爱婿Jean-ReneGuerrand衷诚合作。爱马仕的马车商标及橙色礼盒见证着新产品的源源面世：1949年的领带及其后的香水。

在EmileHermes提倡不朽创意的精神下，RobertDumas积极参与新产品的创作，皮包、珠宝及其他饰物系列，很多更马上成为经典名作。他对丝巾的浓厚兴趣，更为爱马仕成为一代丝巾大师奠下基础。

当时，一张摩纳哥新皇妃格丽斯·凯莉提着一只源自马鞍袋设计的爱马仕手提包的照片引起轰动。这款包立即被命名为Kelly凯莉包，并且迅速流行起来。

1978年，出生于1938年的第五代成员Jean-LouisDumas成为爱马仕的领导者，与其他家族成员携手合作，把年青的朝气热诚注入集团内。他将丝制品、皮革制品和时装等系列重新演绎，并利用先进的技巧结合传统的生产。他在瑞士比尔成立了名为LaMontreHermes的制表分部，然后出产陶瓷、银器及水晶等。

1976年，爱马仕成立控股公司，扩大并加强全球业务，Jean-LouisDumas使集团出现了惊人的增长，这得益于他始终追求完美，政策一致。

Herm è s is a world famous luxury brand. Founded in Paris in 1837 by Thierry herm è s, it has a long history of more than 170 years. Hermes, famous for producing silk scarves and ties, started with the production of saddles and harnesses. It is luxurious, conservative and noble. The whole brand, from the whole to the details, to its exclusive stores, is permeated with a profound background of horse culture. Hermes is a company that is committed to traditional handicrafts and constantly pursuing innovation. As of 2014, Hermes has seventeen products: leather, scarves, neckties, men's and women's fashion, perfume, watches, stationery, footwear, accessories, harness supplies, home furnishing life series, tableware and jewelry. The world's 25 branches manage and distribute products from four main categories: Hermes saddle and leather, Hermes perfume, Hermes clocks and Hermes porcelain. In 1996, he entered China and opened his first Hermes store in Beijing. Hermes - brand classic scarf, it is said that the world will sell one Hermes scarf every 38 seconds. In 1937, the first Hermes silk scarf named "women and bus" was born, which was inspired by the jockey's coat. Since then, Hermes has launched 12 designs every year. So far, more than 100 styles of scarves have appeared in front of the world. Many classic designs, such as "ex libris", "bridedegala" and so on, are still popular and enduring after re colouring. It takes 18 months for each silk scarf to be born. In recent years, herm è s is fond of the theme design, let a small silk scarf tell a vivid story of the world, and create another legend of herm è s. Kelly bag, Kelly bag is named "Kelly bag" after Grace Kelly, Princess of Monaco, before her marriage. Every Kelly bag is purchased by the purchasing staff from the annual global auction to the best leather. After selection, only the best part of each leather is selected. From the beginning to the end, a master sewed the handbag, numbered and engraved with the name of the craftsman, and a masterpiece was born. To have a Kelly bag, book it at least half a year in advance. Birkin package, in 1986, the fifth president Jean Louis Dumas ran into French actress Jane Birkin on a plane and launched this classic design for her. Birkin requires a craftsman to finish each product for 18 hours, then number it and engrave the craftsman's name, so each one is unique. Memorabilia: in 1837, Thierry Hermes (1801-1878) opened a saddle and harness store in Grand boulevards, Paris. In 1880, Charles Emile Hermes (1831-1916) inherited his father's business. With the help of his sons Adolphe and Emile Maurice, Hermes successfully expanded its markets in Europe, North America, Russia, America and Asia. In the name of Hermes brothers (1902-1919), Hermes has created a brilliant beginning for the 20th century, and continues to actively develop the cause of high-end harness. In 1900, Hermes provided its customers with a special saddle bag with shoulder straps. Its unique shape was designed for riders to carry their saddle. In 1914, Hermes brothers hired 70 to 80 professional saddle makers and realized the unlimited potential of the automobile industry. With the outbreak of the first World War, Emile Maurice was sent to the United States to order leather for the French cavalry department. He deeply understood that the development of mass production and various types of transportation technology would make the demand for travel leather products more vigorous. He believed that zippers, which were not known by Europeans at that time, would be popular, so he introduced them into France as exclusive products. In the 1920s, Emile Maurice Hermes (1871-1951) was the leader of Hermes. He applied saddle needle steps to other leather products. In addition to the existing products, a series of leather bags, luggage and tourism supplies, sports and auto parts, scarves, belts, gloves, jewelry and watches all show Hermes's commitment to perfect quality. As the father of four daughters, Emile Hermes soon had three sons in law: Robert Dumas, Jean Rene guerrand and Francis Puech, who developed them into effective and complementary partners. Then, the company opened a branch in the main French Resort and entered the United States in 1924. Tourists from all over the world are bound to visit Hermes when they come to France. In response to the great recession, Hermes launched a number of popular classic series in the 1930s. Since then, leather bags, leather notebooks, sac'adep'oches briefcase (1935), anchor bracelets (1938) and horse riding attire named "Kelly" have been listed in the legend of Hermes. In 1937, the original silk fabrics for Knights' jackets inspired the creation of scarves, Hermes scarves officially appeared. In 1951, Emile Hermes died, and his son-in-law Robert Dumas (1898-1978) succeeded him. He sincerely cooperated with another beloved son-in-law, Jean Rene guerrand. The carriages of the Hermes and the orange boxes witness the origin of the new products: tie and its perfume in 1949. In the spirit of Emile Hermes advocating immortal creativity, Robert Dumas actively participated in the creation of new products, leather bags, jewelry and other accessories series, many of which immediately became classics. His strong interest in scarves laid the foundation for Hermes to become a master of scarves. At that time, a photo of Grice Kelly, the new princess of Monaco, carrying an Hermes handbag designed from a horse saddle bag caused a sensation. The bag was immediately named Kelly's and quickly became popular. In 1978, Jean Louis Dumas, a fifth generation member born in 1938, became the leader of Hermes, working with other family members to inject young vitality into the group. He reinterprets the silk, leather and fashion series and combines the advanced techniques with traditional production. He set up a watch making branch named lamontre Hermes in birr, Switzerland, and then produced ceramics, silverware and crystals. In 1976, Hermes set up a holding company to expand and strengthen its global business. Jean Louis Dumas made the group grow dramatically, thanks to his pursuit of perfection and consistent policies.

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