COACH蔻驰品牌怎么样 申请店铺

COACH蔻驰，1941年诞生。总部位于纽约。COACH是美国生活方式时尚品牌，为男士、女士提供精致配饰与礼品，产品系列包括女士手袋、男士包款、男士及女士小皮具、鞋履、服饰、手表、旅行用品、围巾、太阳眼镜、香水、时尚首饰等。

COACH成立之初，是由六位来自皮革世家的皮匠师傅共同经营，是美国历史悠久的皮革制品公司。据说，COACH(蔻驰) 创始人Miles Cahn是从一双传统的棒球手套中获得的制作灵感。他发现棒球手套越用越光滑，于是他借鉴其技术，并经过细致处理，将坚固耐用的棒球手套皮革变得柔软耐用。

随着业务的不断发展，COACH(蔻驰) 仍一直保持着上乘的用料和工艺的高质量水准，这一贯穿始终的品牌宗旨，是COACH(蔻驰) 成功的基石。而COACH(蔻驰) 所特有的美式设计、精湛的皮革制造技术以及周到细致的服务，也成为受顾客欢迎的品牌特色。

20世纪90年代，COACH公司遇到了发展“瓶颈”。

1995年路·法兰克弗就任公司董事长兼CEO，通过提高产品的“情绪化需求”，不再让品质和功能性成为COACH产品的竞争力，重新恢复COACH品牌活力。

1962年　Bonnie 由纸袋产生构想，推出购物包；1962年 推出由棒球手套发想成的鞣制皮革皮件；1973年Duffle Sac 诞生；1985年 Sara Lee 公司收购COACH ；1998年 COACH拓展国际市场；推出混合材质的包包，并授权生产COACH男女手表；1999年 COACH网站诞生；推出男女鞋、家具等系列 ；2001年 设立COACH日本分公司；授权Steelcase生产家具；Reed Krakoff 获得CFDA年度配件设计大奖；推出C Logo (Signature)、饰品、旅行等系列 ；2003年 推出小C Logo（Mini Signature）系列；2006年台湾中山旗舰店开幕；COACH欢庆65周年庆推出根植于历史中的Legacy系列。

Coach, born in 1941. Headquartered in New York. COACH is a lifestyle fashion brand in the US, providing exquisite accessories and gifts for men and women. Luxehome products include ladies handbags, men's bags, men's and women's leather goods, footwear, clothing, watches, travel articles, scarves, sunglasses, perfume, fashion jewelry and so on. At the beginning of the establishment of coach, it was jointly operated by six leather masters from a leather family. It is a leather product company with a long history in the United States. It is said that miles Cahn, founder of coach, was inspired by a pair of traditional baseball gloves. He found that baseball gloves are smoother and smoother when they are used, so he learned from the technology, and after careful treatment, the leather of the sturdy baseball gloves became soft and durable. With the continuous development of the business, coach has always maintained a high quality level of materials and technology, which has always been the brand tenet and the cornerstone of the success of coach. And the unique American design, exquisite leather manufacturing technology and thoughtful and meticulous service of coach have also become the brand characteristics welcomed by customers. In the 1990s, coach encountered a "bottleneck" in its development. In 1995, Lu frankffer became chairman and CEO of the company. By improving the "emotional needs" of products, quality and functionality will no longer become the competitiveness of coach products, and the brand vitality of coach will be restored. In 1962, Bonnie created the concept of paper bags and launched shopping bags; in 1962, Bonnie launched tanned leather articles made of baseball gloves; in 1973, dufflesac was born; in 1985, saralee acquired coach; in 1998, coach expanded the international market; launched mixed material bags and authorized the production of coach men's and women's watches; in 1999, coach website was born; men's and women's shoes, furniture and other series were launched; in 2001, it was set up Set up coach Japan branch; authorize Steelcase to produce furniture; reedkrakoff won CFDA annual accessory design award; launched clogo (signature), jewelry, travel and other series; launched Mini Signature Series in 2003; opened Zhongshan flagship store in 2006; launched Legacy Series rooted in history on the 65th anniversary of coach celebration.

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