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凤凰自行车是一款著名品牌的自行车。该品牌自行车产品畅销全中国，行销欧美、日本、东南亚和非洲等多个国家和地区。凤凰遍布于全球100多个国家和地区的营销网络，正在为市场提供着全方位、多元化的服务。公司是以经营驰名中外的凤凰牌自行车为主导产品的国有控股有限公司。公司坚持以“质量、品种、服务”为三大创名牌支柱，并进一步导入“不断创新、顾客至上、崇尚人性、美化生活”的经营理念，以顾客需求和体验为追求目标，与时俱进，不断进步。

1993年7月29日，经上海市经济委员会批准由原上海凤凰自行车公司改组为上海凤凰自行车股份有限公司。原上海凤凰自行车公司是1992年以上海自行车三厂为主体，兼并上海自行车二厂，联合上海自行车四厂组建而成的。上海自行车三厂于1958年由上海市267家小厂组建而成，当时名为地方国营上海自行车三厂，60年代以来，凤凰牌自行车已成为全国名牌产品，在全国自行车行业质量评比中连续八次荣获第一名，并开始大规模进入国际市场。1981年，上海自行车三厂与上海汽车起重机厂合并，为企业的进一步发展奠定了基础。1986年12月以自行车三厂为主体，联合国内13个省24家单位发起成立了凤凰自行车(集团)公司。并于1992年成立了上海凤凰自行车公司。

上海凤凰自行车有限公司源于1897年中国第一家自行车车行同昌车行，1959年1月创建了“凤凰”品牌，1993年于上海证券交易所上市。上海凤凰拥有百年自行车制造经验，以高品质赢得广阔市场，家喻户晓，备受推崇，为中国的自行车行业发展做出了卓越贡献。

2010年，上海凤凰引入民营资本，进行体制改革。建成集自行车、电动车、童车以及轮椅车等产品生产研发销售为一体的大型两轮车制造企业。在上海、天津以及江苏三地建立生产制造基地，拥有50条生产制造流水线，占地面积800余亩，两轮车产品年产能600万辆，其中自行车350万辆，电动自行车150万辆、轮椅车50万辆、童车50万辆。

上海凤凰全球营销。国内市场终端销售网络1800家，区域代理商500位。拥有近100位海外市场区域代理商，连续多年销量国内外领先，产品遍布世界各地，年销售总额突破20亿人民币。

上海凤凰自行车股份有限公司是凤凰股份有限公司的子公司，是独家外销凤凰牌自行车及零配件的工业自营外贸公司。凤凰牌自行车商标是中国首批十大驰名保护之一，已在世界上84个国家商标注册，是国家商务部重点扶持的大宗出口品牌商品。

公司奉行质量，品种和服务与时俱进不断创新的品牌营销理念，坚持实施品牌战略和可持续发展战略，不懈拓展国际市场。公司已经在印尼、加纳和迪拜设立了贸易代表处，2008年又在日本建立了合资的日本（凤凰）公司。在巩固传统出口市场的同时，公司致力于拓展了美国、日本等发达国家市场，特别是美国市场已成为公司最大的出口国别市场。公司在世界上30多个国家建立了代理经销网络，年均出口国别超过50个国家。为了取得竞争优势，谋求长期发展，公司率先在国内同行业中通过了ISO9001(2000版)的质量保证体系的国际认证。凤凰牌自行车继续保持着强大的生命力与广阔的发展前景。

随着时代的进步和自行车在休闲、运动及健身领域的发展，上海凤凰始终引领行业发展潮流，积极致力于人类生活品质提升，倡导低碳骑行理念，让更加吉祥美丽的凤凰畅翔全球。

Phoenix Bicycle is a famous brand bicycle. The bicycle products of this brand sell well in China, and are sold in Europe, America, Japan, Southeast Asia, Africa and other countries and regions. Phoenix's marketing network, which covers more than 100 countries and regions around the world, is providing all-round and diversified services for the market. The company is a State-owned Holding Co., Ltd. with Phoenix Bicycle as the leading product. The company adheres to "quality, variety and service" as the three pillars of creating famous brands, and further introduces the business philosophy of "continuous innovation, customer first, advocating human nature and beautifying life". It pursues the goal of customer demand and experience, keeps pace with the times and makes continuous progress. On July 29, 1993, the former Shanghai Phoenix Bicycle Company was reorganized into Shanghai Phoenix Bicycle Co., Ltd. with the approval of Shanghai Economic Committee. The former Shanghai Phoenix Bicycle Co., Ltd. was established in 1992 with Shanghai No.3 bicycle factory as the main body, merging Shanghai No.2 bicycle factory and combining Shanghai No.4 bicycle factory. Shanghai bicycle No.3 Factory was established in 1958 by 267 small factories in Shanghai. It was then called the local state-owned Shanghai bicycle No.3 Factory. Since the 1960s, Phoenix brand bicycle has become a national famous brand product. It has won the first place in the National Bicycle Industry Quality Evaluation eight times in a row and started to enter the international market on a large scale. In 1981, Shanghai bicycle No.3 Factory and Shanghai truck crane factory were merged, which laid a foundation for further development of the enterprise. In December 1986, Phoenix Bicycle (Group) Co., Ltd. was established with the bicycle factory as the main body and 24 units in 13 provinces. And established Shanghai Phoenix Bicycle Company in 1992. Shanghai Phoenix Bicycle Co., Ltd. originated from Tongchang bicycle company, the first bicycle company in China in 1897. It established the Phoenix brand in January 1959 and was listed on the Shanghai Stock Exchange in 1993. Shanghai Phoenix has a hundred years of experience in bicycle manufacturing, winning a wide market with high quality. It is widely known and highly praised, and has made outstanding contributions to the development of China's bicycle industry. In 2010, Shanghai Phoenix introduced private capital and carried out system reform. Build a large two wheeled vehicle manufacturing enterprise integrating the production, R & D and sales of bicycles, electric vehicles, baby carriages and wheelchair vehicles. It has established production and manufacturing bases in Shanghai, Tianjin and Jiangsu, with 50 production lines, covering an area of more than 800 mu. The annual production capacity of two wheeled vehicles is 6 million, including 3.5 million bicycles, 1.5 million electric bicycles, 500000 wheelchairs and 500000 baby carriages. Shanghai Phoenix global marketing. There are 1800 terminal sales networks and 500 regional agents in the domestic market. With nearly 100 regional agents in overseas market, the company has been in the leading position in sales volume at home and abroad for many consecutive years, with products all over the world and annual sales volume exceeding 2 billion yuan. Shanghai Phoenix Bicycle Co., Ltd. is a subsidiary of Phoenix Bicycle Co., Ltd. It is an exclusive export company of Phoenix Bicycle and its parts. Phoenix brand bicycle trademark is one of the first ten well-known protections in China. It has been registered in 84 countries in the world and is a bulk export brand commodity supported by the Ministry of Commerce. The company adheres to the brand marketing concept of quality, variety and service keeping pace with the times and continuous innovation, adheres to the implementation of brand strategy and sustainable development strategy, and unremittingly expands the international market. The company has set up trade representative offices in Indonesia, Ghana and Dubai, and established a joint venture Japanese (Phoenix) Company in Japan in 2008. While consolidating the traditional export market, the company is committed to expanding the markets of developed countries such as the United States and Japan, especially the United States market has become the largest export country market of the company. The company has established an agent distribution network in more than 30 countries in the world, with an average annual export of more than 50 countries. In order to gain competitive advantage and seek long-term development, the company took the lead in passing the international certification of ISO9001 (2000) quality assurance system in the same industry in China. Phoenix Bicycle continues to maintain a strong vitality and broad prospects for development. With the progress of the times and the development of bicycles in the fields of leisure, sports and fitness, Shanghai Phoenix has always been leading the industry development trend, actively committed to improving the quality of human life, advocating the concept of low-carbon cycling, so that the more auspicious and beautiful Phoenix can fly around the world.

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