Martell马爹利品牌怎么样 申请店铺

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马爹利源于法国，是优质干邑家族中古老的一员，其家族对于干邑的激情与精湛工艺自1715年传承至今，三个世纪以来一直致力于酿造为世人所珍享的优质干邑

马爹利Martell——法国保乐力加集团旗下品牌。

马爹利是产自法国干邑地区的知名干邑白兰地品牌，也是世界上古老、驰名的白兰地酒。它是以其创始人的名字命名的。作为一个贵族，企业家，发明家，商人，运动员，以及学者等多种身份，简.马爹利（Jean Martel）于1715年创立了马爹利公司，并用他的品性给这个家族奠定了稳固的基础。

被收购

1988年，马爹利公司被北美知名酒商施格兰收购，马爹利的第八代伯利·马爹利先生虽然还是公司领导，但已从东家变成了伙计。2001年12月，施格兰公司又将马爹利转卖给法国保乐利加集团。这家法国烈酒和葡萄酒集团，前身也是两个家族企业，即保乐和利加。二者的当家产品都是茴香酒，一种法国人十分喜爱的开胃酒，并在市场上占据绝对优势。然而，这两家企业早就看清了家族企业面临的危机，因而在1975年走上了联合之路，成立了保乐利加集团。三十年间，保乐利加通过上市筹集资金，不断收购兼并其他企业，实力日益壮大。特别是2001年集团出资30多亿欧元下施格兰40%的酒类业务，将马爹利、芝华士、皇家礼炮等品牌收入麾下后，销售倍增，一跃成为全球酒业巨头。如今，保乐利加集团在世界各地拥有72家生产企业，还建立起发达的销售网络。

Martell, originated in France, is an ancient member of the family of high-quality cognac. Its passion and exquisite craftsmanship for cognac has been passed down since 1715. For three centuries, Martell, a brand of France's Bole Liga group, has been dedicated to brewing the high-quality cognac that the world enjoys. Martell is a famous cognac brand produced in French cognac area, and it is also an old and famous brandy in the world. It was named after its founder. As a noble, entrepreneur, inventor, businessman, athlete and scholar, Jean Martel founded Martell company in 1715 and laid a solid foundation for the family with his character. Acquired in 1988, Martell was acquired by schland, a famous North American winemaker. Although the eighth dabley Martell of Martell is still the leader of the company, he has changed from an owner to a waiter. In December 2001, the company sold Martell to France's Bologna group. This French spirits and wine group, formerly two family businesses, namely bole and Riga. Their products are anise wine, a kind of aperitif that the French love very much, and occupy an absolute advantage in the market. However, the two companies have seen the crisis faced by the family business for a long time, so they embarked on the road of alliance in 1975 and established the boleroica group. In the past 30 years, Bole Liga has been raising funds through listing, continuously acquiring and annexing other enterprises, and its strength is growing day by day. In particular, in 2001, the Group invested more than 3 billion euros in 40% of schland's wine business, under the leadership of Martell, Chivas, royal salute and other brands, the sales doubled, becoming a global wine giant. Today, the company has 72 manufacturing enterprises all over the world and has established a well-developed sales network.

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