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1956年，政府以“天佑德”为主整合八大作坊，组建了互助县酒厂，1992年更名为青海青稞酒厂，1995年组建青海青稞酒集团公司，2001年企业通过改制更名为青海青稞酒业（集团）有限责任公司。为了适应市场竞争的要求，2005年7月17日，集团公司将优良资产进行剥离，并承担部分负债，以净资产3390万元作为国有股权，引进青海华实投资管理集团公司，共同组建了适应现代企业制度的青海互助青稞酒有限公司。

青海互助青稞酒有限公司是中国最大的青稞酒生产基地，主要产品为“互助”牌青稞白酒、青稞保健酒、青稞饮料酒三大系列六十多个品种，年生产能力达50000吨。公司是全国民族用品定点生产企业，产品稳固青海市场，行销23个省、市、自治区，连续十二年位居青海省上交利税大户前列，是青海省首家通过ISO9002国际质量体系认证的食品企业；被中国食品工业协会授予：“1981—2001中国食品工业突出贡献企业”；荣获国家工商总局和国家经贸委等部门授予的国家级“重合同、守信用”企业称号。

互助青稞酒以青藏高原特有的粮食作物—青稞为原料，在继承古老传统生产工艺的基础上，引进现代技术装备，用无污染的天然优质矿泉水科学配料、精心酿造、久储自然老熟而成。产品具有清香醇厚、绵甜爽净，饮后头不痛、口不渴的独特风格，在强手如林的酒类行业中独树一帜，在西部民族地区享有盛誉。由于其“地理环境独特、酿酒原料独特、大曲配料独特、制酒工艺独特、产品风格独特”，青稞酒魂承传400年，至今兴盛不衰被全国酿酒专家誉为“高原明珠、酒林奇葩”。党和国家领导人江泽民、李鹏、胡锦涛、邹家华等来青海视察工作时，都曾品评过本公司的酒类产品。

现代化的技术装备、科学的质量检测手段和具有敬业精神的职工队伍为产品质量的稳定提高提供了有力的保证。多年来，本公司的产品质量和卫生指标合格率均为100%。“互助”牌头曲酒、青稞液、青稞酒、虫草青稞酒、鹿茸青稞酒、青稞金酒等产品在国际国内博览会上荣获多项大奖，并通过了中国方圆标志认证委员会的产品质量认证。其中“互助”牌头曲是“中国公认名牌”产品，被中共青海省委省政府指定为省级接待贵宾专用酒。除白酒外，以青稞鹿茸酒、青稞虫草酒为代表的优质保健养生酒和以青稞清酒、青稞黄酒味代表的营养性饮料酒深受消费者青睐，具有巨大的市场潜力。

为维护互助青稞酒品牌，保护和发扬光大“天佑德”的悠久历史,2002年6月份公司向国家质量监督检验检疫总局提出互助青稞酒原产地域保护申请。国家质检总局受理后经形式审查合格，于2002年8月14日以第78号公告的形式发布公告。2003年8月7日国家质量监督检验检疫总局以第73号公告的形式批准互助青稞酒为原产地域保护产品，互助青稞酒质量标准上升为国家标准，由国家标准化委员会正式发布，即GB19331—2003《互助青稞酒》，互助青稞酒产品执行强制性国家标准。原产地域保护产品战略的实施，可以提高企业和产品在国际和国内的知名度，保护产品的品牌、质量、特色和传统工艺，保护民族工业和民族产品的价值，特别是保护了无形资产的价值，防止假冒伪劣产品的滋生。

In 1956, the government mainly integrated the eight workshops of "tianyoude", established Huzhu County distillery, renamed Qinghai highland barley distillery in 1992, Qinghai highland barley liquor group company in 1995, and Qinghai highland barley liquor (Group) Co., Ltd. through restructuring in 2001. In order to adapt to the requirements of market competition, on July 17, 2005, the group company stripped off its excellent assets and assumed part of its liabilities. Taking the net assets of 33.9 million yuan as the state-owned equity, it introduced Qinghai Huashi investment management group company and jointly established the Qinghai mutual Highland Barley Wine Co., Ltd. which adapted to the modern enterprise system. Qinghai Huzhu highland barley Liquor Co., Ltd. is the largest highland barley liquor production base in China. Its main products are more than 60 varieties of "Huzhu" brand highland barley liquor, highland barley health wine and highland barley beverage wine, with an annual production capacity of 50000 tons. The company is a national fixed-point manufacturer of ethnic products, whose products are stable in the Qinghai market, and are marketed in 23 provinces, cities and autonomous regions. It has been the first food enterprise in Qinghai Province to pass the ISO9002 international quality system certification for 12 consecutive years. It has been awarded "outstanding contribution enterprise of China's food industry 1981-2001" by China Food Industry Association, and won the title of national industry The state-level enterprise title of "abiding by contracts and keeping promises" awarded by the General Administration of Commerce, the State Economic and Trade Commission and other departments. Huzhu highland barley wine is made of highland barley, a special food crop in the Qinghai Tibet Plateau, on the basis of inheriting the ancient traditional production technology, introducing modern technology and equipment, using the natural high-quality mineral water without pollution as scientific ingredients, carefully brewed and stored for a long time. The product has the unique style of fragrant, mellow, soft, sweet and clean, no pain after drinking and no thirst after drinking. It is unique in the strong wine industry and enjoys a high reputation in the western ethnic areas. Because of its "unique geographical environment, unique brewing materials, unique Daqu ingredients, unique wine making technology and unique product style", highland barley wine soul has been passed on for 400 years, and has been praised as "Plateau Pearl and wine forest flower" by national brewing experts. Party and state leaders Jiang Zemin, Li Peng, Hu Jintao and Zou Jiahua all commented on the company's alcohol products when they visited Qinghai. Modern technical equipment, scientific quality testing methods and dedicated staff provide a strong guarantee for the stable improvement of product quality. Over the years, the company's product quality and hygiene index pass rate are 100%. "Huzhu" Paitou Qujiu, highland barley liquor, highland barley liquor, Cordyceps highland barley liquor, deer antler highland barley liquor, highland barley golden liquor and other products won many awards at the international and domestic expositions, and passed the product quality certification of the China Fangyuan Mark Certification Committee. Among them, "mutual aid" paitouqu is "China's recognized brand" product, which is designated by the CPC Qinghai Provincial Committee and the provincial government as the provincial exclusive wine for VIP reception. In addition to liquor, the high-quality health care wine represented by highland barley pilose wine and highland barley cordyceps wine, as well as the nutritious beverage wine represented by highland barley sake and highland barley yellow wine, are favored by consumers and have great market potential. In order to maintain the brand of Huzhu highland barley wine, protect and carry forward the long history of "tianyoude", the company applied to the General Administration of quality supervision, inspection and quarantine for the protection of Huzhu highland barley wine origin in June 2002. AQSIQ accepted and passed the formal examination, and issued the announcement in the form of Announcement No. 78 on August 14, 2002. On August 7, 2003, the General Administration of quality supervision, inspection and Quarantine approved Huzhu highland barley wine as the product of origin and geographical protection in the form of Announcement No. 73, and the quality standard of Huzhu highland barley wine rose to the national standard, which was officially issued by the National Standardization Committee, namely gb19331-2003 Huzhu highland barley wine, and the products of Huzhu highland barley wine were subject to the compulsory national standard. The implementation of the strategy of protecting products of geographical origin can improve the popularity of enterprises and products at home and abroad, protect the brand, quality, characteristics and traditional technology of products, protect the value of national industry and products, especially the value of intangible assets, and prevent the breeding of fake and inferior products.

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