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Shandong Zhongyan Industry Co., Ltd., Taishan, started in 1928. It is a well-known high-end brand cigarette under China National Tobacco Corporation. Shandong Zhongyan Industry Co., Ltd., which specializes in the production and sales of cigarettes, cigars, tobacco materials and cigarette machine parts, was founded in February 2004. It is a wholly-owned subsidiary of China National Tobacco Corporation. It is a state-owned large-scale central company in Shandong Province Enterprise. The total assets of the company is 22 billion yuan, and the annual cigarette production scale is 2.71 million boxes. The company is mainly engaged in the production and sales of cigarettes and cigars, the purchase and sales of tobacco machinery, tobacco leaves, redried tobacco leaves, cigarette paper, filter rods and cigarette tow, and the sales and trading services of tobacco materials and cigarette machine parts. Under the jurisdiction of Jinan, Qingdao, Qingzhou, Tengzhou and other four non legal person cigarette factories directly under the company, the company has two wholly-owned subsidiaries, i.e. general and Yizhong group, engaged in diversified production and operation, and three professional companies, i.e. Zhonglu, Huifeng and rebos. Since its establishment, under the leadership of the State Tobacco Monopoly Bureau, Shandong provincial Party committee and the provincial government, the company has always adhered to the scientific outlook on development, firmly established the industry common values of "national interests first, consumer interests first", focused on reform and operation, and achieved steady and rapid economic development. During the 11th Five Year Plan period, the company has paid 46.8 billion yuan of taxes, an average annual growth of 13.8%. In 2011, the sales revenue of the whole system reached 26.2 billion yuan, an increase of 18.6% year on year; the profit and tax reached 17.2 billion yuan, an increase of 28.5% year on year. The company has strong technical research and development strength, excellent equipment and hardware, professional modern scientific research, production and testing equipment, and 3 million boxes of production capacity. The product quality is excellent. The level of enterprise management is high, and a systematic scientific management system has been established. The company mainly produces "Taishan", "Jiangjun", "hadmen" three brands of cigarettes. Among them, "Taishan" brand was founded in 1928. After years of careful research and development by the tobacco technology center, its "tea sweet" cigarette category is mellow and mellow, with delicate and comfortable taste, fully reflecting the thick, simple, dignified and elegant verve of Taishan. At present, "Taishan" brand has various specifications such as "Taishan" (Buddhist light), (Confucian style), (movement), (Wangyue), (Shenxiu) and "Hongtu", covering from 60 yuan / piece to 1000 yuan / piece at high, middle and low-end prices.

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