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白沙

1975，白沙品牌创牌，因白沙古井而得名，鹤为白沙品牌的图腾，寓意美好、吉祥。

1999，白沙参与“飞跃天门洞”事件，“鹤舞白沙我心飞翔”的品牌理念由此诞生，开始了白沙的飞翔之旅。

2001，国家烟草专卖局颁发“白沙”为2001年度“全国烟草行业名优卷烟奖牌”。
白沙见证北京申奥推广。

2002，白沙品牌商标被国家工商总局认定为“中国驰名商标”、“中国名牌产品”，同年在全国大中型城市卷烟品牌竞争力调查中排名第一。

2003，白沙单品牌产销量突破100万箱。

2004，白沙品牌入选“中国500最具价值品牌”排行榜，列第57位。11月，白沙“飞翔公益基金会”成立，刘翔任基金会第一任名誉理事长。先后捐赠“扎龙国际级自然保护区”、捐资修建了多所由消费者命名的希望小学，并持续推进“白沙诚信助学行动”活动。

2006，白沙单品牌产销量175万箱，白沙品牌销量持续5年保持全国领先。

2007，白沙品牌销售突破200万箱。

2009，白沙品牌推出“尚品”系列新品，旋即热销全国。同年，白沙升华飞翔文化，提出并实施一系列以“创想”为主题的营销，引发传播热议。

芙蓉王

芙蓉王1994年创牌，以“传递价值、成就你我”为理念，立足高端，坚持原产地生产，目标消费者定位于成功人士，以及具有成功愿景、成功潜力的人群，他们是社会的精英，是引领社会进步的脊梁。成就顾客价值是芙蓉王永远的品牌精神，以科技创新为品牌注入持久的生命活力，以管理创新为品牌巩固坚实的保障能力，稳固和提升在高端卷烟领域的领先位势。

芙蓉王的吸味特点是“自然烟香”，通过人工精选，追求最本质、最天然的烟草本香，不做人为的刻意修饰，生津返甜，干净舒适。配方原料突出一个“精”字，集中国内外最优质、最精良的烟叶，多年来始终坚持人工选料，蒸叶、加料、烘丝等均采取特色柔性工艺处理。

从2006年到2010年，芙蓉王年销量从30万箱快速增长至80余万箱，保持了年均增长过10万箱的良好态势，目前，品牌已建立较为完善的产品体系，7大规格覆盖零售230元/条到超高端价位，成为国内高档卷烟的领先品牌之一。

湖南中烟工业有限责任公司的前身是成立于2003年5月的湖南中烟工业公司，隶属于国家烟草专卖局（中国烟草总公司）。2007年11月更名改制，建立现代企业制度。目前，公司本部设有21个部、室、中心，直辖长沙、常德、郴州、零陵、四平、吴忠六个卷烟厂和湖南金叶烟草薄片有限责任公司，控股湘西鹤盛原烟发展有限责任公司、浏阳天福打叶复烤有限责任公司、常德芙蓉烟叶复烤有限责任公司，持有河北白沙烟草有限责任公司50%的股权。2011年末，公司员工总数1.4万人，总资产517.52亿元、所有者权益425.53亿元。

2011年，在省委省政府和国家烟草专卖局的正确领导下，全年生产卷烟358.7万箱，同比增加11.5万箱、增长3.3%，品牌合作生产102.66万箱，出口4.9万箱，品牌规模达到466.26万箱，同比增加27.91万箱；实现税利525.58亿元，同比增加104.98亿元、增长24.96%。白沙商业销量突破300万箱、芙蓉王商业销售收入超过600亿元，两大品牌分别迈上行业“532”、“461”品牌发展战略新台阶。

Baisha 1975, Baisha brand created a brand, named after Baisha ancient well. Crane is the totem of Baisha brand, which means beautiful and auspicious. In 1999, Baisha participated in the event of "flying over Tianmen cave", and the brand concept of "Baisha flying with my heart" was born, which started the flying trip of Baisha. In 2001, the State Tobacco Monopoly Bureau awarded "Baisha" as the "national tobacco industry famous and excellent cigarette Medal" in 2001. Baisha witnessed the promotion of Beijing's bid for the Olympic Games. In 2002, Baisha brand trademark was recognized as "China's famous trademark" and "China's famous brand product" by the State Administration for Industry and commerce. In the same year, it ranked first in the national survey of cigarette brand competitiveness in large and medium-sized cities. In 2003, the production and sales volume of Baisha single brand exceeded 1 million boxes. In 2004, Baisha brand was listed in the list of "China's 500 most valuable brands", ranking 57th. In November, Baisha "flying public welfare foundation" was established, and Liu Xiang was the first honorary president of the foundation. We have donated "Zhalong international nature reserve" and built many hope primary schools named by consumers, and continued to promote the "Baisha integrity education action". In 2006, the production and sales volume of Baisha single brand was 1.75 million boxes, and the sales volume of Baisha brand continued to lead the country for 5 years. In 2007, Baisha brand sales exceeded 2 million boxes. In 2009, Baisha brand launched the "Shangpin" series of new products, which immediately sold well all over the country. In the same year, Baisha sublimated the flying culture, put forward and implemented a series of marketing with the theme of "creation", which triggered a hot discussion of communication. Furongwang furongwang founded the brand in 1994, with the concept of "delivering value and achieving you and me", based on the high-end, adhering to the origin production, targeting consumers at the successful people, as well as the people with the vision and potential for success. They are the elites of the society and the backbone leading the social progress. To achieve customer value is furongwang's Forever brand spirit. It injects lasting vitality into the brand with scientific and technological innovation, consolidates solid guarantee ability with management innovation, and strengthens and promotes its leading position in the field of high-end cigarettes. The characteristic of lotus king is "natural tobacco flavor". Through artificial selection, it pursues the most essential and natural tobacco flavor, without artificial modification, and makes the body fluid sweet, clean and comfortable. The formula material highlights a "refined" character, and integrates the best and most excellent tobacco leaves both inside and outside China. Over the years, it has always insisted on manual selection of materials, and the processing of steaming leaves, adding materials, drying silk, etc. has adopted the characteristic flexible process. From 2006 to 2010, the annual sales volume of furongwang increased rapidly from 300000 cases to more than 800000 cases, maintaining a good trend of annual growth over 100000 cases. At present, the brand has established a relatively complete product system, with seven specifications covering retail price of 230 yuan / piece to super high-end price, becoming one of the leading brands of high-grade cigarettes in China. The predecessor of Hunan Zhongyan Industry Co., Ltd. is Hunan Zhongyan Industry Co., Ltd., which was founded in May 2003, and is subordinate to the State Tobacco Monopoly Bureau (China Tobacco Corporation). In November 2007, it was renamed and restructured to establish a modern enterprise system. At present, the company has 21 departments, offices and centers, six cigarette factories directly under the central government of Changsha, Changde, Chenzhou, Lingling, Siping and Wuzhong, Hunan Jinye tobacco flake Co., Ltd., holding Xiangxi Hesheng original Tobacco Development Co., Ltd., Liuyang Tianfu Daye redrying Co., Ltd., Changde Furong Tobacco Redrying Co., Ltd., and Hebei Baisha Tobacco Co., Ltd 50% equity of the company. At the end of 2011, the company had 14000 employees, total assets of 51.752 billion yuan and owner's equity of 42.553 billion yuan. In 2011, under the correct leadership of the provincial Party committee and the provincial government and the State Tobacco Monopoly Bureau, 3.587 million cases of cigarettes were produced in the whole year, an increase of 115000 cases or 3.3% year on year, 1.0266 million cases of brand cooperative production, 4900 cases of export, 4.6626 million cases of brand scale, an increase of 279100 cases year on year, and 5.258 billion yuan of tax profit, an increase of 10.498 billion yuan or 24.96% year on year. Baisha's commercial sales exceeded 3 million boxes, and furongwang's commercial sales revenue exceeded 60 billion yuan. The two brands respectively stepped onto a new stage of the industry's "532" and "461" brand development strategies.

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