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伊利QQ星是伊利集团于2006年推出的专门针对4-8岁的成长期儿童特别开发、量身定制的儿童专属牛奶子品牌。伊利QQ星针对孩子的成长需求研发出三类产品——儿童成长牛奶、儿童牛奶和儿童乳饮品，丰富的产品，满足儿童成长多重营养需求！

伊利QQ星儿童成长牛奶——儿童专属牛奶，专助儿童成长。

内蒙古伊利实业集团股份有限公司一直为消费者提供健康、营养的乳制品，也是国内唯一一家同时符合奥运及世博标准、先后为奥运会及世博会提供乳制品的企业。2014年，伊利股份实现营业总收入544.36亿元；净利润41.67亿元，扣非净利润同比增长71.19%。截至目前，伊利集团落子新西兰、结盟意大利乳业巨头斯嘉达、在荷兰成立中国乳业截止目前规格最高的海外研发中心——欧洲研发中心。

伊利集团由液态奶、冷饮、奶粉、酸奶和原奶五大事业部组成，所属企业近百个，旗下拥有金典有机奶、营养舒化奶、QQ星儿童成长奶、味可滋、巧乐兹、伊利牧场、冰工厂、金领冠、托菲尔、每益添、安慕希等1000多个产品品种。

伊利始终致力于生产100%安全、100%健康的乳制品，是唯一一家掌控新疆天山、内蒙古呼伦贝尔和锡林郭勒等三大黄金奶源基地的乳品企业，以及众多的优质牧场，为原奶长期稳定的质量和产量提供了强有力保障。

伊利集团拥有世界一流的质量标准体系和管理制度，伊利在自身产品品质锻造和管理标准中不断地创新优化，其检测项目成为行业品质管理的标杆。伊利倡导健康的生活方式，通过与消费者的沟通与互动，宣传绿色理念，分享绿色行动，倡导绿色生活，促进环境保护和社会和谐。

伊利在业内首倡的“绿色产业链”，践行与自然、社会、公众、行业合作伙伴的和谐共赢之路，从而形成整个产业链可持续发展的“绿色生态圈”。

伊利集团不断满足国人对健康和幸福生活的追求：携手国内外多方权威营养机构，通过对中国母乳的潜心研究，创立了“母婴营养研究中心”；发布了首部《中国母乳研究白皮书》；引领中国乳品行业在针对中国人群特别是中国母婴的营养研究工作上进入了系统化、规范化的发展时代。

伊利持续聚焦“青少年、社区、环境”，截止2014年在公益事业上累计投入近8亿元。

伊利一直秉承“厚度优于速度、行业繁荣胜于个体辉煌、社会价值大于商业财富”的发展观。伊利以自身的良好经营、与环境的和谐共处、与社会的多方共赢带动了企业公民理念在中国商界的普及。

截至2014年底，伊利为养奶牛户累计发放奶款突破千亿元，以滚动的方式累计向农户发放购牛款突破30亿元，带动500万奶农走上了脱贫致富的道路。

伊利在美洲、大洋洲和欧洲都有布点，与意大利乳业巨头斯嘉达、欧洲生命科学领域的顶尖学府——瓦赫宁根大学都有着密切的战略合作等。同时，伊利欧洲研发中心在欧洲“食品谷”建成，在新西兰投资建立了年产4.7万吨婴幼儿配方奶粉项目。伊利全球织网的战略格局已经形成。

未来，伊利将一如既往地提供健康产品，倡导健康生活，引领行业健康发展。以全球化视野、国际化胸怀竭诚满足不同区域消费者的健康需求，成就消费者的健康生活。

Yili QQ star is a special brand for 4-8-year-old children specially developed and customized by Yili Group in 2006. Yili QQ star has developed three kinds of products for children's growth needs - children's growth milk, children's milk and children's milk drinks, which are rich in products to meet the multiple nutritional needs of children's growth! Yili QQ star children's growth milk - children's exclusive milk, designed to help children grow. Inner Mongolia Yili Industry Group Co., Ltd. has been providing healthy and nutritious dairy products for consumers. It is also the only enterprise in China that meets the Olympic and World Expo standards and provides dairy products for the Olympic and World Expo successively. In 2014, Yili achieved a total operating revenue of 54.436 billion yuan and a net profit of 4.167 billion yuan, with a year-on-year increase of 71.19% in non net profit. Up to now, Erie group has established its subsidiary in New Zealand, allied with Italian dairy giant skada, and established the European R & D center, which has the highest specification of Chinese dairy industry, in the Netherlands. Yili Group is composed of liquid milk, cold drink, milk powder, yoghurt and raw milk. It has nearly 100 enterprises. It has more than 1000 product varieties, including Jindian organic milk, nutritious Shuhua milk, QQ star children's growth milk, weikezi, qiaolez, Yili ranch, ice factory, jinlingguan, TOFEL, Yitian and amuxi. Yili has always been committed to producing 100% safe and 100% healthy dairy products. It is the only dairy enterprise that controls three major gold milk source bases, including Tianshan in Xinjiang, Hulunbuir in Inner Mongolia and Xilingol, as well as many high-quality pastures, which provides a strong guarantee for the long-term stable quality and output of raw milk. Yili Group has a world-class quality standard system and management system. Yili continuously innovates and optimizes its own product quality forging and management standards, and its testing projects become the benchmark of industry quality management. Yili advocates a healthy lifestyle. Through communication and interaction with consumers, Yili promotes green ideas, shares green actions, advocates green life, and promotes environmental protection and social harmony. Yili initiated the "green industry chain" in the industry, and practiced the road of harmony and win-win with natural, social, public and industry partners, thus forming a "green ecosystem" for the sustainable development of the entire industry chain. Yili Group continues to meet the Chinese people's pursuit of healthy and happy life: working together with various authoritative nutrition institutions at home and abroad, through dedicated research on Chinese breast milk, it has established the "Research Center for mother and infant nutrition"; it has released the first white paper on China's breast milk research; it has led the Chinese dairy industry to enter the systematization of nutrition research for Chinese people, especially for Chinese mothers and infants The era of standardized development. Yili continues to focus on "youth, community and environment", and has invested nearly 800 million yuan in public welfare undertakings by 2014. Yili has always adhered to the development concept of "thickness is better than speed, industry prosperity is better than individual brilliance, and social value is greater than commercial wealth". Yili, with its good operation, harmonious coexistence with the environment and win-win situation with the society, has promoted the popularization of corporate citizenship concept in China's business community. By the end of 2014, Yili had paid more than 100 billion yuan to dairy farmers and more than 3 billion yuan to them in a rolling way, which led 5 million dairy farmers to get rid of poverty and become rich. Erie has distribution points in America, Oceania and Europe, and has close strategic cooperation with Italian dairy giant skada and Wageningen University, the top university in the field of life sciences in Europe. At the same time, Erie European R & D center was established in the "food Valley" in Europe, and invested in the establishment of a 47000 ton / a infant formula milk powder project in New Zealand. The strategic pattern of Yili's global network has been formed. In the future, Yili will continue to provide healthy products, advocate healthy life and lead the healthy development of the industry. To meet the health needs of consumers in different regions with a global perspective and international mind, and to achieve a healthy life for consumers.

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