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U shopkeeper, founded in August 2015, focuses on providing fresh and fresh shopping experience for urban white-collar workers, reaching "one hour" in the mobile era. U shopkeeper is jointly founded by CEO Zhu Pengcheng and Chairman Wang Haihui. U homophonic "you" shopkeeper means "shopkeeper on the palm". We hope that the urban white-collar people can enjoy the fresh and fresh food selected by the U shopkeeper when they are busy. Adhering to this starting point, shopkeeper U's selling of goods and services fully embodies "all, fine, fresh and fast". Most of the fresh food selected by u shopkeeper adopts the purchase mode of "direct purchase of origin and straight hair", which greatly shortens the distance between consumers and the origin of fresh food. At present, we have 16 signing bases including domestic, Southeast Asia, America and other places of origin. Online sales of fruits, vegetables, meat and poultry, aquatic products, breakfast snacks, cereals and oils, milk and eggs, wine drinks and snacks 9 categories, 500 fresh and seasonal single products, to meet customers' daily delicious needs. In addition to carefully selecting the origin of fresh food, shopkeeper u has also built an experienced fresh purchasing team to do a good job in product purchasing, among which the purchasing experts have more than 40 years of fresh purchasing experience. At the same time, u shopkeeper has established strict process standards in product warehousing, storage environment, logistics and distribution, and managed them through the system. It ensures the good quality of products from the place of origin to the hands of consumers. U the first mock exam in the industry is the "front warehouse" supply chain management mode. This mode ensures that consumers can receive goods in a short time after placing orders, and fully satisfy customers' demand for fresh products' timeliness: U's "1 hours" commitment, customers can receive goods within 1 hours from the time of submitting orders. In order to improve customers' shopping, u shopkeeper also developed the distribution technology of "four temperature zones coexisting", which covers four temperature zones of freezing, refrigeration, normal temperature and heat chain, so that customers can buy and receive different fresh food at one time. Based on the excellent shopping experience and good word-of-mouth effect, u shopkeeper has become a fresh food e-commerce loved by urban white-collar workers. At present, the monthly repurchase rate of u shopkeeper's customers (that is, customers repeat purchase within one month) is as high as 80%. As a latecomer in the field of fresh e-commerce, u shopkeeper has rapidly become a latecomer in the industry by virtue of innovation in business model and supply chain. In the future, shopkeeper u will further develop the market and provide more customers with "high quality fresh, 1-hour service".

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