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华润万家是中央直属的国有控股企业集团、世界500强企业——华润集团旗下优秀零售连锁企业集团，同时也是中国最大的零售连锁企业集团之一。旗下拥有华润万家、苏果、Ole’、blt、V+、乐购express、V>nGO、欢乐颂、乐都汇、华润堂、Voi_la！、VIVO采活、PacificCoffee、e万家等多个著名品牌，其中超市业务已连续多年位居中国连锁超市第一位。

华润万家创立于1984年，30年来，华润万家始终在可持续发展、企业社会责任以及提供就业机会等领域担任表率作用。2014年华润万家全国自营门店实现销售1040亿元，自营门店总数达到4127家。2014年华润万家与TESCO中国业务合并，这是民族零售品牌与国际接轨、实现跨越式发展的重要一步。截至目前，合资完成后华润万家已进入全国31个省、自治区、直辖市和特别行政区，264个城市，员工人数超过30万。

华润万家作为优秀的企业公民，长期坚持并积极参与民生保障、品质改善、环保节能等对社会及生态环境有利的事业，努力成为友善、亲和的社区一员，建立共赢的战略合作伙伴关系，坚持实现员工价值最大化和股东价值合理化。

华润万家秉承着“与您携手改变生活”的企业理念，通过持续的优化与发展，致力成为改善大众生活品质的卓越零售企业。

标志释义

华润万家新LOGO，暗合VANGUARD民族零售的先锋之意，鲜明的红色给顾客更加简洁的风格体验、更加鲜明的形象感知。六角星造型，扁平化形象设计向上的动感十足，既能呈现出符合时代、国际特征的风格，又可调动受众最直接的视觉联想，时刻传达着华润万家始终秉持的“时尚、品质、贴心、新鲜、低价、便利”的经营理念。

发展历程

★1984年，华润超市创立于香港；

★1991年，华润超市首次进驻内地城市深圳，并于1995年、1998年先后进入华东、华北发展；

★2002年，华润收购万佳百货，并成立华润万佳有限公司；

★2003年，正式启用“华润万家”品牌

★2004年，华润收购苏果超市；

★2005年，华润万家全面收购天津月坛集团旗下28家门店，取得津南区连锁超市业态的优势地位；并于同年收购宁波慈客隆超市，填补了华润万家在宁波地区的市场空白，进一步加强公司在华东地区的发展；

★2006年，华润万家与宁波富邦集团共同投资成立宁波华润万家有限公司，以战略性合作的方式成立新公司进入宁波市场；

★2007年，华润集团收购天津家世界超市，填补了华润万家在西北、东北及中原区域的业务空白，进一步加快了华润万家全国布局的发展速度。

★2011年，7月29日，华润创业宣布，以人民币36.9亿元收购江西洪客隆百货投资有限公司100%股权，作价以现金支付。

China Resources Vanguard is a state-owned holding enterprise group directly under the central government, an excellent retail chain enterprise group under China Resources Group, one of the world's top 500 enterprises, and also one of the largest retail chain enterprise groups in China. It owns China Resources Vanguard, Sugo, ole ', blt, V +, Tesco express, V & gt; NGO, happy song, leduhui, huarentang and voi_la! , vivo caihuo, pacificcoffee, e Wan and other famous brands, among which the supermarket business has been ranked first in China's chain supermarkets for many years. Founded in 1984, Cr vanguard has been playing a leading role in sustainable development, corporate social responsibility and employment opportunities for 30 years. In 2014, China Resources Wanjia's national self operated stores realized sales of 104 billion yuan, and the total number of self operated stores reached 4127. In 2014, China Resources Vanguard merged with Tesco's business in China, which is an important step for national retail brands to connect with international standards and realize leapfrog development. Up to now, after the completion of the joint venture, Cr vanguard has entered 31 provinces, autonomous regions, municipalities directly under the central government and special administrative regions, 264 cities, with more than 300000 employees. As an outstanding corporate citizen, China Resources Vanguard has been persisting in and actively participating in the cause of people's livelihood security, quality improvement, environmental protection and energy conservation, which is beneficial to the society and ecological environment for a long time, striving to become a friendly and friendly community, establishing a win-win strategic partnership, and insisting on maximizing the value of employees and rationalizing the value of shareholders. China Resources Vanguard adheres to the corporate philosophy of "changing life with you", and through continuous optimization and development, is committed to becoming an outstanding retail enterprise to improve the quality of public life. The logo interpretation of Cr Wanjia new logo is in line with vanguard's pioneering idea of national retail. The bright red color gives customers a more concise style experience and a more distinct image perception. The hexagonal star shape and flat image design are dynamic and full of upward movement, which can not only present a style in line with the times and international characteristics, but also mobilize the most direct visual association of the audience, and constantly convey the business philosophy of "fashion, quality, intimate, fresh, low price, convenient" that CR vanguard always adheres to. Development history: in 1984, China Resources supermarket was founded in Hong Kong; in 1991, China Resources supermarket first entered Shenzhen, the mainland city, and successively entered east China and North China in 1995 and 1998; in 2002, China Resources acquired Wanjia department store, and established China Resources Wanjia Co., Ltd.; in 2003, China Resources officially launched the "China Resources Wanjia" brand; in 2004, China Resources acquired Suguo supermarket; in 2005, China Resources purchased Suguo supermarket In 2006, Cr vanguard and Ningbo Fubang group jointly invested to establish Ningbo CR vanguard Co., Ltd In 2007, China Resources Group acquired Tianjin World supermarket, filling in the business gap of China Resources Wanjia in the northwest, northeast and Central Plains, and further accelerating the development speed of China Resources Wanjia's national layout. ★ on July 29, 2011, Cr venture announced to purchase 100% equity of Jiangxi HONGKELONG department store Investment Co., Ltd. with RMB 3.69 billion, and pay the price in cash.

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