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Nalian mechanical and electrical products is an o2o mode trading platform earlier in the country. The online sales channels of nalian mechanical and electrical products are formed by nalian official mall, and the offline sales channels are formed by nalian mechanical and electrical chain supermarkets nationwide. Online purchase, offline experience, build a mechanical and electrical platform service provider integrating e-commerce, chain operation, R & D design, warehousing and distribution, and brand operation. At the beginning of its establishment, the company prospectively introduced the business philosophy of "benevolence, righteousness, courtesy, wisdom and trust", determined the brand core of "Haina Baichuan, Xinlian Tianxia", made the enterprise develop, changed the industrial pattern, realized the industrial upgrading, and became the brand new leader of China's mechanical and electrical industry, combined with the advantages of Zhejiang's mechanical and electrical industry cluster, and integrated the global industry technology, with China 2000 We have established strategic cooperation alliance, selected nearly 30000 high-quality mechanical and electrical products of ten series in the mechanical and electrical industry, and set up brand image planning, strategic planning and personalized marketing mode ahead of the time, so that nalian can "lead China's mechanical and electrical industry", layout the global market, and achieve the goal of one-stop supply center of online and offline mechanical and electrical products; And actively undertake social responsibility, establish college students' Entrepreneurship Incubation Park, so that more outstanding students out of the school experience the happiness and achievements of entrepreneurship success. "Nalian venture base" plans to invest 600 million yuan, build nalian international warehousing and logistics distribution center, tens of thousands of square meters of high-quality office environment, and hundreds of millions of working capital quota. By 2018, it will build 1600 regional venture stores, simultaneously drive tens of thousands of people in the industry with Entrepreneurship, strive to achieve enterprise development, actively take social responsibility, and establish university student entrepreneurship Business Incubation Park, to support more entrepreneurs, especially college students entrepreneurs to realize their own life value.

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