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沃尔沃汽车集团是世界著名豪华汽车制造商，成立于1927年，总部设在瑞典哥德堡，在全世界拥有超过22，000名员工。目前，全世界约有600万沃尔沃车主。沃尔沃汽车在瑞典、比利时、中国和马来西亚设立了生产厂和组装线。

沃尔沃汽车以质量和性能优异在全球享有很高声誉，特别是安全系统方面，沃尔沃汽车公司更有其独到之处。美国公路损失资料研究所曾评比过十种最安全的汽车，沃尔沃荣登榜首。到1937年，公司汽车年产量已达1万辆。随后，它的业务逐渐向生产资料和生活资料、能源产品等多领域发展，一跃成为北欧最大的公司。

沃尔沃汽车中国概况

2010年8月，随着浙江吉利控股集团正式收购沃尔沃汽车100%的股权，沃尔沃汽车成为首个由中国人所拥有的豪华汽车品牌，沃尔沃汽车的复兴从此有了坚实的保障。沃尔沃汽车隶属于吉利控股集团，但独立运营，在过去三年中，沃尔沃汽车在愿景与战略、产品规划、品牌建设、供应体系培养和核心管理团队组建等方面都取得了显著进展。

2013年8月23日，中国政府正式批准了沃尔沃汽车在中国的国产化工业布局。这一布局包括在大庆建立整车制造基地，张家口建立发动机制造基地，上海建立中国研发基地，以及在成都建立整车制造基地。沃尔沃汽车的三家在华工厂严格遵循沃尔沃汽车集团的全球采购、质量控制、研发体系和管理标准，致力为中国消费者生产质量媲美欧洲工厂的优质产品。

2013年，沃尔沃汽车在华累计销量达到61，146辆，同比增长45.6%，2014年上半年累计销量38，555辆，同比增长34.3%，高于中国豪华车市场平均水平；同时，多款全新、改款车型全面登陆中国，极大地改善了产品阵容和配置；集团正在不断加大渠道建设力度，全国经销商网点总数已增至161家。

从销售公司升级全职能区域总部

作为一个拥有87年历史的豪华品牌，沃尔沃汽车早在中国改革开放之初的1984年就进入中国销售。1994年1月24日，沃尔沃汽车在北京成立了在华第一个办事处，2008年在上海成立了沃尔沃汽车中国销售公司，着力强化经销商网络建设，并为客户提供更及时、优质、专业的服务。

2011年，沃尔沃汽车集团中国区在上海成立，标志着沃尔沃汽车在中国从一个全国性销售公司转变成为一个集销售和营销、制造生产、采购、产品开发和其他辅助功能为一体的全职能跨国公司区域总部。

目前，沃尔沃汽车集团在中国的组织机构建设初步完成，从销售公司成长为全功能地区总部，并制定企业体系和企业文化服务第二主场的中国成长战略；研发中心、采购、客户服务、人力资源等部门初具规模。

畅领精英生活

沃尔沃汽车是中国精英阶层品质生活的引领者。为了加强和客户的情感沟通，沃尔沃汽车集团从1995年起，每年都连续赞助沃尔沃中国公开赛这一职业比赛，并在中国举办了沃尔沃大师杯业余高尔夫球比赛。该系列赛事已经成为中国覆盖城市最广，最具规模和影响力的业余高尔夫球比赛。

2009年，沃尔沃汽车第一次将全球顶级的航海赛事沃尔沃环球帆船赛带到中国，一个充满激情、创新进取、勇于挑战的沃尔沃汽车展现在消费者面前。继2011-2012赛季后，2014-2015赛季沃尔沃环球帆船赛仍将继续停靠中国三亚，意味着该项世界顶级帆船赛事连续第三次造访中国。再度将充满激情、创新进取、勇于挑战的沃尔沃汽车呈现在消费者面前。

Volvo car group is a world famous luxury car manufacturer, founded in 1927, headquartered in Gothenburg, Sweden, with more than 22000 employees around the world. At present, there are about 6 million Volvo owners all over the world. Volvo cars has production plants and assembly lines in Sweden, Belgium, China and Malaysia. Volvo car enjoys a high reputation in the world for its excellent quality and performance, especially in the safety system. Volvo car company has its own unique features. Volvo topped the list of the ten safest cars ever evaluated by the American Institute of road loss data. By 1937, the company's annual output of automobiles had reached 10000. Subsequently, its business gradually developed into means of production, means of life, energy products and other fields, and became the largest company in northern Europe. Overview of Volvo cars in China in August 2010, with Zhejiang Geely Holding Group formally acquiring 100% of the equity of Volvo cars, Volvo cars became the first luxury car brand owned by the Chinese, and the revival of Volvo cars has a solid guarantee. Volvo car belongs to Geely Holding Group, but it operates independently. In the past three years, Volvo car has made remarkable progress in vision and strategy, product planning, brand building, supply system training and core management team formation. On August 23, 2013, the Chinese government officially approved the localization industrial layout of Volvo cars in China. This layout includes the establishment of a vehicle manufacturing base in Daqing, an engine manufacturing base in Zhangjiakou, a Chinese R & D base in Shanghai, and a vehicle manufacturing base in Chengdu. The three Volvo car factories in China strictly follow the global purchasing, quality control, R & D system and management standards of Volvo car group, and are committed to producing quality products for Chinese consumers that are comparable to those of European factories. In 2013, the cumulative sales volume of Volvo cars in China reached 61146, a year-on-year increase of 45.6%; in the first half of 2014, the cumulative sales volume was 38555, a year-on-year increase of 34.3%, higher than the average level of China's luxury car market; meanwhile, a number of brand-new and modified models landed in China, greatly improving the product lineup and configuration; the group is constantly increasing channel construction efforts, the national dealer network The total number of points has increased to 161. As a luxury brand with a history of 87 years, Volvo car has been selling in China since the beginning of China's reform and opening up in 1984. On January 24, 1994, Volvo car set up its first office in China in Beijing and Volvo car china sales company in Shanghai in 2008, focusing on strengthening the construction of dealer network and providing customers with more timely, high-quality and professional services. In 2011, Volvo Car Group China was founded in Shanghai, marking the transformation of Volvo car from a national sales company to a full-time regional headquarters of a multinational company integrating sales and marketing, manufacturing and production, procurement, product development and other auxiliary functions. At present, the construction of Volvo car group's organizational structure in China has been preliminarily completed. It has grown from a sales company to a full-functional regional headquarters, and formulated the China's growth strategy of enterprise system and corporate culture service as the second main venue. The R & D center, procurement, customer service, human resources and other departments have taken shape. Changling elite life Volvo car is the leader of quality life of China's elite. In order to strengthen the emotional communication with customers, Volvo car group has sponsored the professional competition of Volvo China open every year since 1995, and held the amateur golf competition of Volvo Master Cup in China. This series of events has become the most extensive and influential amateur golf game in China. In 2009, Volvo car brought the world's top sailing event Volvo round the world to China for the first time. A passionate, innovative and enterprising Volvo car showed in front of consumers. After the 2011-2012 season, 2014-2015 Volvo round the world Regatta will continue to stop in Sanya, China, which means the world's top sailing event will visit China for the third time in a row. Once again will be full of passion, innovation and enterprising, the courage to challenge Volvo cars in front of consumers.

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