BMW宝马品牌怎么样 申请店铺

宝马集团的悠久历史始于1916年，总部位于德国慕尼黑，在全球拥有22个生产和组装厂，员工总数超过10.3万人。作为当今世界最成功和效益最好的高档汽车及摩托车生产商，宝马集团几年来连续创造新的销售纪录。2005年，宝马集团的汽车销量达1,328,000辆，其中BMW汽车的销量首次突破110万辆（1,126,800辆），MINI品牌销量首次突破20万辆，达到200,400辆。此外，还售出超过9.75万辆摩托车。2005年，集团的总收入达466.56亿欧元。

一贯坚持高档品牌战略，是宝马集团成功的基石。宝马集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。这些品牌占据了从小型车到大型豪华轿车各个细分市场的高端，使宝马集团成为世界上唯一一家专注于高档领域的汽车和摩托车制造商。高档意味着附加值。宝马集团的品牌各自拥有清晰的品牌形象，其产品在设计美学、动感和动态性能、技术含量和整体品质等方面具有丰富的产品内涵，因此，这些品牌给客户提供了切实的附加值，赢得了全球车主的拥戴。

宝马集团最初是一家飞机发动机制造商。BMW是BayerischeMotorenWerke（巴伐利亚发动机制造厂）的缩写，BMW的蓝白标志象征着旋转的螺旋桨，这正是公司早期历史的写照。

在宝马集团的国际化战略中，中国市场占据非常重要的位置。宝马集团的产品在上世纪八十年代就开始出现在中国市场上。1994年4月，宝马集团设立北京代表处，标志着宝马集团正式进入中国大陆市场。在过去10多年间，宝马集团的三大品牌都已进入中国市场，并家喻户晓，备受推崇。

华晨宝马汽车有限公司——世界顶级高档汽车制造商

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业，业务涵盖BMW品牌汽车的生产、销售和售后服务。公司的生产基地位于工业基础雄厚的辽宁省沈阳市，在北京设有分公司，销售和服务网络遍及全国。截止到2014年底，公司有超过14,000名员工。

目前，华晨宝马汽车有限公司生产BMW3系（含标准轴距和长轴距）、BMW5系Li和BMWX1三个系列。全新一代BMW5系长轴距车型于2010年8月份在中国上市，自上市起受到消费者的欢迎和市场的认可，2012年BMW5系总销量达107,844辆，这是BMW进入中国市场以来第一次有单一车型在一年之内销量超过十万。华晨宝马BMWX1于2012年3月份在中国上市，成为2012年BMW品牌三大畅销车型之一。

为了满足快速增长的客户需求，华晨宝马汽车有限公司铁西新工厂于2012年5月24日正式开业。目前，铁西工厂和位于大东区的工厂的总产能达到30万辆。2012年7月，第六代BMW3系上市，同时提供两种轴距的产品。这些产品全面应用BMWEfficientDynamics（高效动力）技术，是高性能和环保的典范。

2012年，华晨宝马汽车有限公司宣布发动机生产提升计划。紧邻铁西工厂的新发动机工厂已经开工建设，将于2016年投产。

2013年4月，华晨宝马汽车有限公司发布新品牌：之诺。新品牌是合资双方在长期紧密合作和成功发展的基础上，向更深层次的本土化发展迈进的全新里程碑。作为中国的高档汽车品牌，之诺秉承中国文化和价值观，同时拥有国际技术和品质，代表着高科技和高品质。新品牌旗下第一款产品之诺“1E”纯电动车于广州车展期间亮相。目前，之诺车型在铁西工厂生产。

在保持高速增长的同时，华晨宝马始终坚持客户导向，给予经销商强大的支持，客户满意度在豪华车市场上名列前茅。截至2014年底，在全国已设立超过460家授权经销商及服务网点，在北京、上海、佛山和成都建立了四个大型零部件配送中心。在北京、上海和广州拥有3个培训中心，此外，在全国还有15家培训基地和11家钣喷培训点。

华晨宝马汽车有限公司长期贯彻本地化战略。2006年底专门为中国市场推出的BMW5系长轴距版是本地化生产的里程碑。持续拓展的本地零部件供应商体系在2014年达到了280家，年度采购额达241.5亿元。华晨宝马已连续八年成为沈阳市第一大纳税企业。铁西工厂成为中国最先进、最环保的汽车工厂，使宝马本地化进入一个全新的阶段。

自进入中国以来，BMW一直努力践行根植中国的郑重承诺，并切实履行作为企业公民应担负的社会责任，不断融入中国社会的发展进程，在资源创新、文化交流与社会融合、教育三大领域开展了一系列具有行业领先性的企业社会责任项目。

从致力于推动汽车产业与环境良性发展的BMW高效动力策略及新能源技术产品的应用，到诠释了当今最创新环保生产理念的铁西新工厂，再到业内首创的“5S经销商”认证，BMW在商业成功的同时还利用自身优势及通过资源创新不断促进中国社会的可持续发展。

作为一家深深植根本土的国际企业，BMW坚持保护中国传统文化，并致力于促进文化交流与社会融合。从2007年至今，“BMW中国文化之旅”已在八年间对77项亟待保护的非物质文化遗产项目进行了总计800万元的捐助。与此同时，BMW还积极贡献于中国的教育尤其是儿童教育事业的发展，十年来“BMW儿童交通安全训练营”已惠及37万中国儿童。

自2008年宝马中国和华晨宝马携手中华慈善总会成立中华慈善总会宝马爱心基金以来，宝马爱心基金发起和推进了一系列切实可行的公益爱心活动，如“BMW童悦之家”儿童关爱计划、“BMW悦助未来”助学计划，“BMW玉树关爱行动”等活动，为包括宝马员工、经销商和车主在内的宝马爱心大家庭成员搭建起了一个广泛、持续的参与平台。截至2014年底，已有250多家宝马经销商以及超过65,000名车主、员工参与到了相关的公益活动中，受益群体约91,000人次。

除此之外，已成功举办两年的“BMW可持续发展与企业社会责任论坛”还为企业和专家学者搭建了一个思想碰撞与深入交流的平台，汇聚各方智慧，共同探讨“新常态”下企业公民的新使命。未来，BMW将继续践行企业社会责任，并带动更广泛的社会力量参与其中，共同回馈社会，演绎创新、梦想、责任与可持续发展之悦！

华晨宝马汽车有限公司致力于成为中国最成功的高档汽车制造商，引领中国高档车市场的发展。公司将坚持把最新的产品和最先进的技术引进到中国市场。同时作为负责任的企业公民，BMW将继续为中国社会实现可持续增长做出不懈的努力，与各界爱心人士携手传递责任之悦，创造价值之悦，共飨进步之悦。

车标含义

B.M.W.是巴伐利亚汽车制造厂的意思，标志的色彩和组合来自宝马所在地巴伐利亚州的州徽（在前面宝马标志的旁边）。宝马汽车公司是以生产航空发动机开始创业的，因此很多人以为标志代表旋转的螺旋桨，但事实并非如此，其实蓝白标记对称图形的意义非常简单，蓝白相间的图案是公司所在地巴伐利亚州的州徽，用来提醒宝马来自巴伐利亚州的纯正血统。宝马标志中间的蓝白相间图案，代表蓝天，白云和旋转不停的螺旋桨，喻示宝马公司渊源悠久的历史，象征该公司过去在航空发动机技术方面的领先地位，又象征公司一贯宗旨和目标。

The BMW Group has a long history since 1916. It is headquartered in Munich, Germany. It has 22 production and assembly plants around the world, with more than 103000 employees. As the most successful and efficient manufacturer of high-end automobiles and motorcycles in the world, BMW Group has set a new sales record for several years. In 2005, the sales volume of BMW Group reached 1328000, among which the sales volume of BMW exceeded 1.1 million (1126800) for the first time, and the sales volume of mini brand exceeded 200000 for the first time, reaching 200400. In addition, more than 97500 motorcycles were sold. In 2005, the group's total revenue amounted to 46.656 billion euros. Consistently adhere to the high-end brand strategy is the cornerstone of BMW Group's success. BMW Group has three brands: BMW, mini and Rolls Royce. These brands occupy the high-end market segments from small cars to large luxury cars, making BMW group the only car and motorcycle manufacturer in the world that focuses on the high-end field. High grade means added value. The brands of BMW Group have their own clear brand image. Their products have rich product connotation in design aesthetics, dynamic and dynamic performance, technical content and overall quality. Therefore, these brands provide customers with practical added value and win the support of global car owners. BMW group was originally an aircraft engine manufacturer. BMW is the abbreviation of Bayerische Motoren Werke (Bavaria engine factory). BMW's blue and white logo symbolizes the rotating propeller, which is a reflection of the company's early history. In the international strategy of BMW Group, the Chinese market occupies a very important position. The products of BMW Group began to appear in the Chinese market in the 1980s. In April 1994, BMW Group set up a Beijing Representative Office, marking that BMW Group officially entered the Chinese mainland market. In the past 10 years, the three major brands of BMW Group have entered the Chinese market, and are widely known and highly respected. Brilliance BMW Automobile Co., Ltd., the world's top-grade automobile manufacturer, was founded in May 2003. It is a joint venture established by BMW Group and brilliance Automobile Group Holding Co., Ltd. and its business covers the production, sales and after-sales service of BMW brand automobiles. The company's production base is located in Shenyang City, Liaoning Province, which has a strong industrial foundation. It has a branch in Beijing, with sales and service networks throughout the country. By the end of 2014, the company had more than 14000 employees. At present, BMW Brilliance produces three series of BMW 3 Series (including standard wheelbase and long wheelbase), BMW 5 Series Li and BMW X1. The new generation of BMW 5 series long wheelbase model was launched in China in August 2010. Since its launch, it has been welcomed by consumers and recognized by the market. In 2012, the total sales volume of BMW 5 Series reached 107844. This is the first time that a single model has sold more than 100000 in one year since BMW entered the Chinese market. BMW X1 of brilliance was launched in China in March 2012 and became one of the three best-selling models of BMW brand in 2012. In order to meet the rapid growth of customer demand, the new Tiexi plant of BMW Brilliance Automotive Co., Ltd. was officially opened on May 24, 2012. At present, the total production capacity of Tiexi plant and the plant located in Dadong District reaches 300000 vehicles. In July 2012, the sixth generation BMW 3 series came into the market with two wheelbase products. These products are the model of high performance and environmental protection with the full application of BMW efficient dynamics technology. In 2012, BMW Brilliance Automotive Co., Ltd. announced the engine production improvement plan. The new engine plant next to Tiexi plant has been under construction and will be put into production in 2016. In April 2013, BMW Brilliance released a new brand: zhinuo. The new brand is a new milestone for the joint venture parties to move forward to a deeper level of localization development on the basis of long-term close cooperation and successful development. As a high-end automobile brand in China, zhinuo inherits Chinese culture and values, and has international technology and quality, representing high technology and high quality. Nuo "1E" pure electric vehicle, the first product of the new brand, appeared in Guangzhou auto show. At present, Zeno model is produced in Tiexi factory. While maintaining high-speed growth, BMW Brilliance always adheres to customer orientation and gives dealers strong support. Customer satisfaction ranks first in the luxury car market. By the end of 2014, more than 460 authorized distributors and service outlets have been set up in China, and four large parts distribution centers have been established in Beijing, Shanghai, Foshan and Chengdu. There are 3 training centers in Beijing, Shanghai and Guangzhou. In addition, there are 15 training bases and 11 b & P training centers in China. BMW Brilliance has been implementing localization strategy for a long time. At the end of 2006, BMW 5 series long wheelbase version was launched specially for the Chinese market, which is a milestone of localized production. In 2014, the continuously expanding local parts supplier system reached 280, with an annual purchase amount of 24.15 billion yuan. BMW Brilliance has become the largest tax payer in Shenyang for eight consecutive years. Tiexi factory has become the most advanced and environmentally friendly automobile factory in China, which has brought BMW localization into a new stage. Since its entry into China, BMW has been striving to fulfill its solemn commitment rooted in China, earnestly fulfill its social responsibility as a corporate citizen, and constantly integrate into the development process of Chinese society. It has carried out a series of industry-leading corporate social responsibility projects in the three fields of resource innovation, cultural exchange and social integration, and education. From BMW's high-efficiency power strategy and application of new energy technology products, which are committed to promoting the sound development of automobile industry and environment, to Tiexi New Factory, which interprets the most innovative production concept of environmental protection, to the industry's first "5S dealer" certification, BMW not only makes commercial success, but also makes use of its own advantages and continuously promotes the sustainable development of Chinese society through resource innovation. As an international enterprise deeply rooted in China, BMW adheres to the protection of traditional Chinese culture and is committed to promoting cultural exchange and social integration. From 2007 to now, "BMW China Cultural Tour" has donated a total of 8 million yuan to 77 intangible cultural heritage projects to be protected in eight years. At the same time, BMW has also actively contributed to the development of China's education, especially children's education. Over the past decade, "BMW children's traffic safety training camp" has benefited 370000 Chinese children. Since BMW China and BMW Brilliance joined hands with China Charity Federation to establish BMW love fund of China Charity Federation in 2008, BMW love fund has initiated and promoted a series of practical charity love activities, such as "BMW children's house of joy" children's care program, "BMW joy help not yet" student program, "BMW Yushu care action" and other activities, including BMW employees, dealers and BMW love family members, including car owners, set up a broad and continuous platform for participation. By the end of 2014, more than 250 BMW dealers, more than 65000 car owners and employees had participated in relevant public welfare activities, with about 91000 beneficiaries. In addition, the BMW Forum on sustainable development and corporate social responsibility, which has been successfully held for two years, has also set up a platform for enterprises and experts to collide with each other in-depth exchange, gather wisdom from all parties, and jointly discuss the new mission of corporate citizens under the "new normal". In the future, BMW will continue to practice corporate social responsibility, and drive a wider range of social forces to participate in it, and jointly give back to the society, to deduce the joy of innovation, dream, responsibility and sustainable development! BMW Brilliance is committed to becoming the most successful high-end car manufacturer in China and leading the development of China's high-end car market. The company will insist on introducing the latest products and the most advanced technology into the Chinese market. At the same time, as a responsible corporate citizen, BMW will continue to make unremitting efforts for the sustainable growth of Chinese society, hand in hand with people from all walks of life to deliver the joy of responsibility, create the joy of value and enjoy the joy of progress. Logo meaning b.m.w. is the meaning of Bavaria automobile manufacturer. The color and combination of the logo come from the Bavaria state emblem where BMW is located (next to the BMW logo in front). BMW started its business by producing aeroengine, so many people think that the logo represents the rotating propeller, but this is not the case. In fact, the meaning of the blue and white logo is very simple. The blue and white logo is the state emblem of Bavaria where the company is located, which is used to remind BMW of its pure pedigree from Bavaria. The blue and white pattern in the middle of BMW's logo represents blue sky, white clouds and rotating propellers. It symbolizes BMW's long history, its past leading position in Aeroengine technology, and its consistent purpose and goal.

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