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Shaanxi Xuanyuan Holy Land liquor industry Co., Ltd. started in 1942, formerly known as Diantou yishunhe distillery in Huangling County, was transformed into a state-owned Huangling Diantou distillery in 1950, and renamed as Shaanxi Xuanyuan Holy Land liquor industry Co., Ltd. in 2007, which is a wholly-owned subsidiary of Shaanxi Hongrui Industry Group Co., Ltd. The company is located in the center street of Diantou Town, 20 kilometers to the west of Huangling County, covering an area of 17333.42 square meters and a building area of 13000 square meters. The company's total assets are 54 million yuan, the company's organizational structure is sound, the technical force is strong, and the development potential is huge. The company has three registered trademarks, namely, "Xuanyuan brand", "Yan'an brand" and "diantoupai". In the later period, 11 registered trademarks were continued and one patent was successfully applied for. With the combination of traditional brewing technology and modern science and technology, the company has developed more than 60 medium, high and low-end products of "Xuanyuan", "Yan'an", "Diantou" series in recent years. The product is highly praised and favored by the majority of consumers, which greatly meets the different levels of consumer demand in the market. Since its establishment, the company has always adhered to the corporate slogan of "condensing the cultural essence and promoting the national brand" to build a national brand enterprise of Chinese liquor; always adhered to the quality strategy of "taking the national standard as the basis, demand as the goal and trend as the direction", focused on building a model brand of Chinese elegant compound flavor liquor and a national brand respected by Chinese people, and achieved large-scale development Developing goals. At present, the company has completed the distribution of product sales network in the province, and continues to expand the market outside the province, gradually moving to the whole country. The quality of products has been well received by all walks of life.

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