新民周刊品牌怎么样 申请店铺
《新民周刊》是目前中国国内报刊零售和自费订阅市场上发行量最大的时政类周刊,也是上海第一份综合性新闻周刊;它是历史悠久的文汇报、新民晚报联合组建报业集团后新创的首份媒体,也是目前具有全国影响的新闻周刊之一。自1999年1月创刊以来,它以“影响主流”为己任,关注“新闻、新知、新锐,民生、民情、民意”,力求理性、冷静、智慧的办刊风格,凸现了“国际眼光、海派气质、原创诉求、智慧表达”的特色。
《新民周刊》的核心竞争力主要体现在深度调查上,尤以热点调查、财富调查、文化调查凸显特色。鉴于《新民周刊》创刊以来在深度报道方面卓有成效的表现,并赢得了广大读者,也包括媒体同行的高度认可,因此,在2005年11月,在上海所有日报、电视台、电台、周报等共同参与角逐的“上海市媒体优秀品牌”评选中,《新民周刊》的“深度报道”一举胜出,荣获首批“上海市媒体优秀品牌”的称号。
同时,在“2005年欧莱雅风尚媒体大奖”评选中,作为时政类新闻周刊的《新民周刊》荣获“时政类周报周刊专家奖”。2006年,《新民周刊》在“2005-2006年度中国广告风云榜”评选中荣获“中国最具价值媒体100强”称号;在央视索福瑞主持的8个城市高端商务人士杂志阅读率调查中荣获排名第一;在2006年第三届中国最具投资价值媒体评选活动中《新民周刊》被评为第三届中国最具投资价值媒体。
在品牌推广活动方面,《新民周刊》亦获得了诸多荣誉:由新民周刊社主办的“2005长三角地区民营医院高峰论坛”荣获天2006年第三届中国媒体企划奖;“领跑2007”优秀杂志推荐奖,等等。此外,《新民周刊》成功地主办了“创新上海30年风云人物”评选、推出了“影响力十年独立风尚榜”、主办了“2009年十六铺现代服务业高峰论坛”、“2009年上海静安南京路商业地产高峰论坛”等等。
2013年10月28日经中共上海市委批准,由解放日报报业集团和文汇新民联合报业集团整合重组的上海报业集团正式成立。
拥有《解放日报》、《新闻晨报》、《新闻晚报》、《报刊文摘》、《申江服务导报》、《人才市场报》、《房地产时报》、《I时代》、《上海学生英文报》、《每日经济新闻》、《上海法治报》、《上海支部生活》、《上海小说》、《新沪商》、《晨刊》、《社区晨报》[1]等报刊,还有解放网、上海三联书店、上海沪剧院,共计十一报四刊一个网站一家出版社和一家文艺院团。
《解放日报》是解放日报报业集团的主报,也是上海市委的机关报,于1949年5月28日正式创刊,报头为毛泽东同志亲笔题写。
集团共拥有16家纸质媒体、1家出版社和10余个新媒体产品,期发行总量超过250万份,形成了早报、日报、晚报、周报、周刊、月刊、出版物等结构合理、品种较为齐全的纸质媒体群。新媒体产品实现了报纸、网络、移动和户外多维介质的传播和互动。
集团通过盘存、开发,现拥有沪北、沪东、沪西南三家印刷厂三足鼎立的规模格局,并通过控股合并上海印刷集团,建成上海青浦印刷基地。
Xinmin weekly is the current affairs weekly with the largest circulation in China's domestic newspaper retail and self paid subscription market, and also the first comprehensive news weekly in Shanghai. It is the first media created after the establishment of a newspaper group jointly by Wenhui and Xinmin Evening News with a long history, and also one of the newsweekly with national influence at present. Since its founding in January 1999, it has taken "influencing the mainstream" as its mission, paid attention to "news, new knowledge, cutting-edge, people's livelihood, people's sentiment and public opinion", strived for a rational, calm and intelligent style of running the journal, highlighting the characteristics of "international vision, Shanghai style, original demands and intelligent expression". The core competitiveness of Xinmin weekly is mainly reflected in the in-depth survey, especially the hot spot survey, wealth survey and cultural survey. In view of its effective performance in in-depth reporting since its inception, Xinmin Weekly has won the high recognition of readers, including media peers. Therefore, in November 2005, in the selection of "Shanghai Media excellent brand" jointly participated by all daily newspapers, TV stations, radio stations, weekly newspapers, etc., Xinmin weekly won the "in-depth reporting", Won the first batch of "Shanghai Media excellent brand" title. At the same time, in the selection of "L'Oreal fashion media Award 2005", Xinmin weekly, as a current affairs news weekly, won the "expert award of current affairs weekly". In 2006, Xinmin weekly won the title of "China's top 100 most valuable media" in the "2005-2006 China advertising billboard"; it won the first place in the reading rate survey of high-end business people's magazines in 8 cities hosted by CCTV suofrui; in the third China's most valuable investment media selection activity in 2006, Xinmin weekly was rated as the third China's most invested media Value media. In terms of brand promotion activities, Xinmin weekly also won many honors: the "2005 Yangtze River Delta private hospital Summit Forum" hosted by Xinmin weekly won the third China Media Planning Award in 2006; the "2007" excellent magazine recommendation award, etc. In addition, Xinmin weekly successfully hosted the selection of "30 years of innovation in Shanghai", launched the "ten years of influence independent fashion list", hosted the "2009 sixteen shops Modern Service Industry Summit Forum", "2009 Shanghai Jing'an Nanjing Road Commercial Real Estate Summit Forum", etc. On October 28, 2013, with the approval of the Shanghai Municipal Committee of the Communist Party of China, the Shanghai newspaper group was officially established by the integration and reorganization of Jiefang Daily newspaper group and Wenhui Xinmin United newspaper group. It owns Liberation Daily, news morning post, News Evening Post, newspaper digest, Shenjiang service guide, talent market post, real estate times, I times, Shanghai student English news, daily economic news, Shanghai rule of law, Shanghai Branch life, Shanghai novel, new Shanghai business, morning post and news agency The District morning post and other newspapers, as well as jiefang.com, Shanghai Sanlian bookstore, Shanghai Shanghai Theatre, a publishing house and a literary and Art Troupe. Jiefang Daily is the main newspaper of Jiefang Daily newspaper group and the organ newspaper of Shanghai municipal Party committee. It was officially launched on May 28, 1949, with the headline written by Comrade Mao Zedong himself. The group has 16 paper media, 1 publishing house and more than 10 new media products, with a total circulation of more than 2.5 million, forming a paper media group with reasonable structure and complete varieties, such as morning paper, daily paper, evening paper, weekly paper, weekly paper, monthly paper and publications. New media products realize the communication and interaction of newspaper, network, mobile and outdoor multi-dimensional media. Through inventory and development, the group now has a three-way scale pattern of three printing factories, namely, Hubei, Hudong, and husouthwest. Through holding and merging Shanghai printing group, the group has established Shanghai Qingpu printing base.
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