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Liza Cheng is an underwear brand owned by an Lifang group, which is known as "China's underwear kingdom". It is named after Mr. Zheng Mintai, the leader of Hong Kong's underwear industry, who loves his daughter. Therefore, it embodies a unique treasure like atmosphere of love. Its top-level art and design, which integrates Eastern and Western cultures, and the exquisite craftsmanship that has been passed on for nearly 40 years, together with Ms. Liza Cheng's personal energy devoted to each product, are called "treasures in underwear". Founded in Hong Kong in 1975, anlifang group has developed into a large modern enterprise after more than 30 years of operation. In line with the business development direction of "taking root in Hong Kong, looking to Shenzhou in the north and looking to the world", the group will be headquartered in Hong Kong, with a self owned office building area of 5000 square meters. In 1987, the group established an Lifang (China) Clothing Co., Ltd. in Shenzhen, and an Lifang (Changzhou) Clothing Co., Ltd. in 1993, with production lines located in two places. In the 21st century, in the third decade of reform and opening up, an Lifang took advantage of the development strategy of the Bohai Bay Economic Circle of China, selected the Mingshui Economic Development Zone of Shandong Province, and established a green ecological industrial park. On December 1, 2010, the Shanghai headquarters building of an Lifang was officially opened. The total area of office buildings, factories and dormitories purchased by the group is over 73000 square meters, employing nearly 8200 employees. The group is committed to improving product quality and enhancing service level. In addition to constantly recruiting experienced technical personnel, we are also constantly investing in new production and information equipment, with remarkable achievements. Since entering the domestic market in the early 1990s, the group's business has developed rapidly. So far, the group's retail business covers more than 190 large and medium-sized cities in China, including Hong Kong and Macao, with more than 2000 retail outlets. Allifon group is not only the supplier of women's underwear, but also has successfully established high-quality and diversified underwear brands such as embryform, fandice, comfit, lizacheng, e-bra, IVU and andot. At present, the group's product categories include bust, underwear, tights, swimsuits, rhythmic clothing, pajamas, hosiery and maternity nursing underwear, which are popular with women from all walks of life.

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