MERCURY水星家纺品牌怎么样 申请店铺

上海水星家用纺织品股份有限公司是水星控股集团下属主要成员企业，也是中国现代家纺业的重要奠基者之一。经过十多年的发展，已快速成为集研发、设计、生产、销售于一体，专注于家用纺织品行业的专业化、多品牌企业，公司生产、销售、渠道规模及综合实力居行业领先地位，2009年通过上海市高新技术企业评审。公司坐落于上海奉贤综合工业开发区，下辖上海百丽丝家纺有限公司、上海水星电子商务有限公司、河北水星家用纺织品有限公司、北京时尚水星纺织品有限公司、浙江星贵纺织品有限公司、上海水星家纺海安有限公司、上海水星家纺海门有限公司等，拥有“水星”、“百丽丝”两大著名家纺品牌。

公司总部工业园自主生产能力处于同行业领先地位，拥有国内先进的电脑绗缝、制被等多条生产线，实现了“日产万件，衣被天下”的生产能力。公司按照现代企业制度的标准，结合自身实际不断规范企业管理，从2001年开始先后导入并在同行业中率先通过ISO9001、ISO14001、OHSAS18001管理体系认证以及ERP信息系统建设，在质量、环境、安全、职业健康、信息管理方面在同行业中处于领先水平。

公司产品涵盖床罩多件套、被子、枕芯、单件组合、靠坐垫、儿童用品、夏令用品、毛毯等八大系列300多个品种。一直以来坚持“人无我有、人有我优”的产品开发原则，始终贴近广大消费者的真实消费需求，使老百姓消费得起的、有品位有档次的床上用品走进了千家万户。公司每年推出新品150多款，目前已拥有发明专利和版权等知识产权保护200多项。

公司采取以连锁专卖为主要销售方式的特许营销模式，营销网点遍布全国各省市，目前在全国各地拥有2600多家专卖店、商场专柜。在追求渠道网络数量拓展的同时，公司特别注重网络质量的提升，通过在全国建立区域营销中心不断强化对营销网络的规范化管理，在终端形象、营销效率等方面实现持续提升，从而实现了销售持续增长态势。

公司在行业内较早实施品牌战略，通过产品品质、CIS形象推广、市场宣传等方式在国内外树立了良好的品牌形象，在家纺行业内创造了品牌建设的奇迹。先后荣获“上海名牌产品”、“上海市著名商标”、“上海市五星级诚信创建企业”、“2014年上海民营企业100强”、“驰名保护”、“中国500最具价值品牌”等一系列荣誉、称号。2012年，被中国纺织工业联合会确定为“重点跟踪培育的中国服装家纺自主品牌企业”。公司高度重视科技创新工作，致力于高性能、绿色环保及可降解纤维为主体材料的家纺产品的研究与开发。采取与国内专业院校、科研机构合作，建立家纺技术中心、家纺实验室、研究生实习基地，通过整合社会行业资源，优势互补，互惠互利，共同开展家纺技术研究和开发，推动行业技术攻关和突破。

Shanghai mercury Home Textile Co., Ltd. is a major member of mercury holding group and one of the important founders of China's modern home textile industry. After more than ten years of development, it has rapidly become a professional, multi brand enterprise integrating R & D, design, production and sales, focusing on the household textile industry. The company's production, sales, channel scale and comprehensive strength occupy the leading position in the industry. In 2009, it passed the evaluation of Shanghai high-tech enterprise. The company is located in Fengxian Comprehensive Industrial Development Zone, Shanghai, under the jurisdiction of Shanghai belles Home Textile Co., Ltd., Shanghai mercury e-commerce Co., Ltd., Hebei mercury Home Textile Co., Ltd., Beijing fashion mercury Textile Co., Ltd., Zhejiang Xinggui Textile Co., Ltd., shanghaihaihaihaixing home textile Haian Co., Ltd., Shanghai mercury home textile Haimen Co., Ltd., etc., with "Mercury ”"Paris" two famous home textile brands. The independent production capacity of the company's headquarters Industrial Park is in the leading position in the same industry, with domestic advanced computer quilting, quilt making and other production lines, realizing the production capacity of "daily production of 10000 pieces, quilt world". According to the standards of modern enterprise system, the company continuously standardizes enterprise management in combination with its own reality. Since 2001, it has successively introduced and passed ISO9001, ISO14001, OHSAS18001 management system certification and ERP information system construction in the same industry. It is at the leading level in the same industry in terms of quality, environment, safety, occupational health and information management. The company's products cover more than 300 varieties of eight series of bedspread sets, quilts, pillow cores, single piece combinations, cushions, children's supplies, summer supplies, blankets, etc. We always adhere to the product development principle of "no one has me, no one has me excellent", and always close to the real consumer demand of the majority of consumers, so that the affordable and high-grade bedding products of the common people have entered thousands of households. The company launches more than 150 new products every year, and now has more than 200 intellectual property rights protection such as invention patents and copyrights. The company adopts the franchise marketing mode with chain monopoly as the main sales mode. The marketing outlets are all over the provinces and cities of the country. At present, the company has more than 2600 franchise stores and shopping malls throughout the country. In pursuit of the expansion of channel network quantity, the company pays special attention to the improvement of network quality. Through the establishment of regional marketing centers throughout the country to continuously strengthen the standardized management of marketing network, the company has achieved continuous improvement in terminal image, marketing efficiency and other aspects, so as to realize the continuous growth of sales. The company implemented the brand strategy earlier in the industry, established a good brand image at home and abroad through product quality, CIS image promotion, market promotion and other ways, and created a miracle of brand construction in the home textile industry. It has won a series of honors and titles such as "Shanghai famous brand products", "Shanghai famous brand", "Shanghai five-star integrity building enterprise", "top 100 Shanghai private enterprises in 2014", "well-known protection", "China's 500 most valuable brand". In 2012, it was determined by China Textile Industry Federation as "an independent brand enterprise of clothing and home textile in China that focuses on tracking and cultivating". The company attaches great importance to scientific and technological innovation, and is committed to the research and development of home textile products with high-performance, green environmental protection and degradable fiber as the main material. We will cooperate with domestic professional colleges and research institutions to establish home textile technology centers, home textile laboratories and graduate internship bases, and jointly carry out research and development of home textile technology through the integration of social industry resources, complementary advantages, mutual benefit, so as to promote technological breakthrough in the industry.

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