东湖品牌怎么样 申请店铺

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山西老陈醋集团有限公司源自明洪武元年（1368年）创立的“美和居”醯坊。“美和居醯坊”师傅以山西地产高粱、豌豆、大麦、谷糠、麸皮五谷为原料，导入“炼丹术”思想精髓，首创“熏蒸法”、“夏伏晒、冬捞冰”陈酿工艺，增酯添色加香，吸纳天地之灵气，一改过去山西醋尖酸寡淡为“绵、酸、香、甜、鲜”特色风味，完善了“蒸、酵、熏、淋、陈”五步酿醋工艺，创立山西老陈醋并名列中国四大名醋之首。“美和居醯坊”是山西老陈醋的原创者。

山西老陈醋集团有限公司作为“美和居醯坊”正宗传承者，始终秉承“承启传统精艺，实现健康理念”企业宗旨和“老老实实做人、踏踏实实做事、明明白白做工作”实干精神，通过“良心、苦心、用心”诚信作风，坚守纯粮酿制独特工艺，完整保留国家级非物质文化遗产——“美和居老陈醋熏蒸法酿制技艺”，不仅使得东湖、美和居的品牌文化成为企业发展的创新支撑点，美誉名扬华夏、香飘五洲，而且是全国调味品行业唯一集中国驰名商标、国家级非物质文化遗产、中华老字号、国家地理标志保护产品、国家级非遗传承人、国家AAAA级旅游景点、国家级非物质文化遗产生产性保护示范基地、中华非物质文化遗产传承人薪传奖等殊荣于一身的著名企业，更是一次又一次捍卫山西老陈醋声誉的功勋品牌，被国内外生物学著名专家高度尊崇为“中国谷物醋酿制活化石”，被欧美人士称为“中华秘密”，被日本业内称为“中国秘法”。

依据新时代科技进步对酿造醋深层次的研究表明，特别是日本企业自2003年起就开始对生产山西老陈醋的各个厂家的产品抽样分析，多达上百次的权威化验分析结果证明，“东湖”老陈醋的各项指标总是首位，氨基酸含量是镇江醋的2倍，是日本黑醋产品的71倍，还同时表明“东湖”老陈醋的有机酸含量丰富，是美容保健的最佳食品。

“东湖”老陈醋这些养生健体功效，被当今时代中国名人认可并成为高端消费、养生健体的最佳名醋；成为老一辈领导人、国家部委的专用醋，更成为国家运动员备战伦敦奥运会的专用醋；还作为中国谷醋唯一代表在2010年上海世博会上亮相展示，成为中华谷醋赢得荣誉的国粹精品，受到海内外参观者的高度赞赏。

国内体育界一位负责人就评价说“在中国的同业中，东湖老陈醋的名声或许不是最响，但历史是最悠久；产量或许不是最大，但品质是最佳；盈利或许不是最高，但信誉是最好”。

公司以历史文化元素为基点，以旅游文化发展为先导，创办全国调味品行业唯一的国家AAAA级旅游景区“东湖醋园”，至今十余年来已成为山西接待国内外各界人士、展示山西悠久特色文化的“亮丽名片”，受到党和国家领导人温家宝总理、贾庆林主席、周铁农副委员长以及薄熙来书记等亲临视察指导和高度赞扬。

作为改制的民营企业和典型传统产业，“东湖人”将紧跟省委、省政府绘就“再造一个新山西”宏伟蓝图，在国家级非物质文化遗产代表性传承人郭俊陆董事长兼总经理带领下，以“唯一 结缘 升造”为行为准则，把山西醋发扬光大、造福人类，实现“十二五”时期公司3016发展目标！

Shanxi old vinegar Group Co., Ltd. originated from the "meiheju" acyfang founded in the first year of Hongwu in Ming Dynasty (1368). The master of meihejuacyfang, taking sorghum, pea, barley, bran and grains as raw materials, introduced the essence of alchemy, pioneered the aging process of "fumigation", "summer sun, winter fishing ice", added ester, added color and flavor, absorbed the aura of heaven and earth, changed Shanxi vinegar's sharp and sour flavor into "soft, sour, fragrant, sweet and fresh" flavor, improved the "steaming" flavor "Fermenting, fumigating, drenching and aging" five step vinegar brewing technology, Shanxi old vinegar was founded and ranked first among the four famous vinegar in China. "Meihe juacyfang" is the originator of Shanxi old vinegar. Shanxi Laochen vinegar Group Co., Ltd., as the true inheritor of "Meihe juacyfang", always adheres to the enterprise tenet of "inheriting traditional fine arts and realizing health concept" and the practical spirit of "being honest, down-to-earth, doing work clearly and white", adheres to the unique technology of pure grain brewing through the honest style of "conscience, painstaking heart and heart", and completely retains the national level non-material Cultural heritage - "meiheju aged vinegar fumigation brewing technology", not only makes the brand culture of Donghu and meiheju become the innovation support point of enterprise development, with good reputation in China and five continents, but also is the only seasoning industry in China that integrates China's well-known trademarks, national intangible cultural heritage, China's time-honored brand, national geographical indication protection products, national non genetic Chengren, national AAAA tourist attraction, national intangible cultural heritage production protection demonstration base, Chinese Intangible Cultural Heritage inheritor salary transmission award and other famous enterprises are also meritorious brands to safeguard the reputation of Shanxi old vinegar. They are highly respected by famous biological experts at home and abroad as "Chinese grain vinegar brewing living fossil" and are called by European and American people Known as "Chinese secret", it is called "Chinese Secret Law" by the Japanese industry. According to the deep research on brewing vinegar based on the progress of science and technology in the new era, especially the Japanese enterprises began to sample and analyze the products of various manufacturers that produced Shanxi aged vinegar since 2003. The results of hundreds of authoritative tests and analysis showed that the indicators of "East Lake" aged vinegar are always the first, the amino acid content is twice that of Zhenjiang vinegar, 71 times that of Japanese black vinegar, and the same The results show that the content of organic acid in "Donghu" vinegar is rich, which is the best food for beauty and health care. "East Lake" aged vinegar, the health and fitness effects, has been recognized by Chinese celebrities in today's era and has become the best famous vinegar for high-end consumption and health and fitness; it has become the special vinegar for the leaders of the older generation and national ministries and commissions, as well as the special vinegar for national athletes preparing for the London Olympic Games; it has also been the only representative of China's Valley vinegar on display at the 2010 Shanghai World Expo, becoming the winner of China's Valley vinegar The honorary national essence is highly appreciated by visitors at home and abroad. A person in charge of the domestic sports industry commented that "in China's industry, the reputation of Donghu old vinegar may not be the most famous, but the history is the longest; the output may not be the largest, but the quality is the best; the profit may not be the highest, but the reputation is the best". Based on the historical and cultural elements and guided by the development of tourism and culture, the company has established the only national AAAA level scenic spot in the seasoning industry, "east lake vinegar garden". Over the past decade, it has become a "bright card" for Shanxi to receive people from all walks of life at home and abroad and display Shanxi's long-standing characteristic culture. It has been honored by Premier Wen Jiabao, Chairman Jia Qinglin and Deputy Committee of Zhou Tienong, the party and state leaders The inspector general and Secretary Bo Xilai visited in person for guidance and highly praised. As a reformed private enterprise and a typical traditional industry, "Donghu people" will closely follow the grand blueprint of "rebuilding a new Shanxi" drawn by the provincial Party committee and the provincial government. Under the leadership of the chairman and general manager of Guo Junlu, the representative inheritor of the national intangible cultural heritage, and under the code of conduct of "the only bond to promote the production", Shanxi vinegar will be carried forward and brought benefits to human beings, so as to realize the 12th Five Year Plan Phase 3016 development goals of the company!

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