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马自达品牌诠释：

马自达DNA可以概括为两个词：Zoom-Zoom。

Zoom-Zoom是人们在孩提时代使用的模仿汽车发动机的声音。他表达了孩子在玩玩具车或骑自行车时感受到的运动魔力。马自达品牌旨在通过自己的产品传递这种对汽车的向往，而Zoom-Zoom很好地表现了这种憧憬。Zoom-Zoom是马自达“全球品牌定位”（WWBP）中的一个明确的组成部分，WWBP将“时尚”、“创意”和“活力”的品牌个性与“卓越的设计”、“超群的功能性”和“响应良好的操纵性和动力性”的产品特点相结合，从而创造出马自达品牌的DNA。

马自达的新产品为用户提供令人兴奋和倍感愉悦的驾驶体验，这正是我们的客户所需要的。同时马自达的存在目的不仅是让车辆给驾乘者带来驾驶乐趣和生活的享受，而且要让大家买得起，并且值得买。Zoom-Zoom的目标就是锁定这种感觉，并将对驾乘乐趣的热烈追求尽情表达出来，在世界范围内我们都在寻求这种与客户之间的情感联系，期望与广大中国用户也能建立起来这种沟通。

马自达车标

马自达公司与福特公司合作之后，采用了新的车标，椭圆中展翅飞翔的海鸥，同时又组成“M”字样。“M”是“MAZDA”第一个大写字母，预示着公司将展翅高飞，以无穷的创意和真诚的服务，迈向新世纪。

日本马自达简介：

马自达汽车株式会社建立于1920年，原名为东洋软木工业株式会社。从1929年开始，马自达很快由生产工具转变为生产商用三轮卡车。早在六十年代，马自达就推出了自己的第一辆轿车车型；其后不久，马自达开始转子发动机的投资和开发。马自达公司的总部设在日本西部名城广岛，至今，马自达公司一直是日本知名汽车制造厂之一。

在过去的三十多年中，马自达生产的车辆已经出口到美国、欧洲和其他许多主要市场。现在，在马自达的全球销售中，海外销售已经远远超过三分之二，而在2004年销售车辆超过了110万辆。马自达在日本有两个主要的生产基地，海外有15个生产厂。位于广岛的生产厂是世界上较大的单地汽车厂之一，生产能力接近400,000辆。位于日本防府的生产厂也具有相同的生产规模。主要的海外生产基地包括美国的密西根州和泰国，这两个生产基地都是与福特汽车公司的合资企业，众所周知，福特是马自达的主要业务合作伙伴以及大的股东。

马自达以其辉煌的技术创新历史而自豪，尤其以转子发动机为代表。尽管许多一流的公司都曾尝试将转子发动机实用化，但只有马自达在此领域上不懈努力，艰苦奋战，并成功地制造出了跑车转子发动机。如今，马自达是世界上唯一生产汽油机、柴油机和转子发动机的厂家。新投入使用的转子发动机安装在新的MazdaRX-8上，名副其实的一辆真正带有马自达DNA(基因)的汽车。

马自达DNA可以概括为两个词：Zoom-Zoom。这不仅仅是一个营销的宣传口号，Zoom-Zoom童年时代对玩具车的热爱—被作为指南针，指引着马自达全球业务的各个方面。在全球范围内的所有公司活动，包括车辆设计规划、制造以及内部和外部交流都以它为指导。Zoom-Zoom是马自达“全球品牌定位”（WWBP）中的一个明确的组成部分，1998年4月作为集中品牌管理策略的一部分建立的。WWBP将“时尚”、“创意”和“活力”的品牌个性与“卓越的设计”、“超群的功能性”和“响应良好的操纵性和动力性”的产品特点相结合，从而创造出马自达品牌的DNA。

马自达的存在目的不仅是让车辆给驾乘者带来驾驶乐趣和生活的享受，而且要让大家买得起，并且值得买。Zoom-Zoom的目标就是锁定这种感觉，并将对驾乘乐趣的热烈追求尽情表达出来。这种热情将继续驱动马自达驶遍全世界。

Mazda brand interpretation: Mazda DNA can be summed up in two words: zoom zoom. Zoom zoom is a sound that people used as children to imitate the engine of a car. He expressed the movement magic that children feel when playing with toy cars or cycling. Mazda's brand aims to convey this yearning for cars through its own products, and zoom zoom shows this yearning very well. Zoom zoom is a clear component of Mazda's "global brand positioning" (WWBP). WWBP combines the brand personality of "fashion", "creativity" and "vitality" with the product characteristics of "excellent design", "superior functionality" and "responsive maneuverability and power", so as to create Mazda's brand DNA. Mazda's new products provide users with an exciting and enjoyable driving experience, which is exactly what our customers need. At the same time, the purpose of Mazda is not only to make the vehicle bring driving pleasure and life enjoyment to the driver, but also to make everyone affordable and worth buying. The goal of zoom zoom is to lock in this feeling and express the passionate pursuit of driving pleasure. We are looking for this kind of emotional connection with customers all over the world, hoping to establish this kind of communication with the majority of Chinese users. Mazda logo Mazda and Ford have adopted a new logo, a seagull flying in the ellipse, and the word "m" has been formed. "M" is the first capital letter of "Mazda", which indicates that the company will fly to the new century with infinite creativity and sincere service. Introduction to Mazda of Japan: Mazda Automobile Co., Ltd. was founded in 1920, formerly known as Toyo softwood Industry Co., Ltd. Since 1929, Mazda has rapidly changed from a production tool to a commercial three wheel truck. As early as the 1960s, Mazda launched its first car model; soon after that, Mazda began to invest and develop its rotor engine. Mazda company is headquartered in Hiroshima, a famous city in western Japan. So far, Mazda company has been one of the famous automobile manufacturers in Japan. Over the past three decades, Mazda vehicles have been exported to the United States, Europe and many other major markets. Now, overseas sales of Mazda are far more than two-thirds of its global sales, while in 2004, it sold more than 1.1 million vehicles. Mazda has two main production bases in Japan and 15 overseas factories. The production plant in Hiroshima is one of the largest single site automobile factories in the world, with a production capacity of nearly 400000 vehicles. The factory located in fangfu of Japan also has the same production scale. The main overseas production bases include Michigan and Thailand, both of which are joint ventures with Ford Motor Company. As we all know, Ford is the main business partner and major shareholder of Mazda. Mazda is proud of its brilliant history of technological innovation, especially the rotor engine. Although many first-class companies have tried to make the rotor engine practical, only Mazda has made unremitting efforts in this field, worked hard, and successfully manufactured the sports car rotor engine. Today, Mazda is the only manufacturer of gasoline engine, diesel engine and rotor engine in the world. The new rotor engine is installed on the new mazdarx-8, which is really a car with Mazda DNA. Mazda DNA can be summed up in two words: zoom zoom. It's not just a marketing slogan. Zoom zoom's childhood love for toy cars was used as a compass to guide all aspects of Mazda's global business. It guides all company activities worldwide, including vehicle design planning, manufacturing, and internal and external communication. Zoom zoom is a clear part of Mazda's "global brand positioning" (WWBP), which was established in April 1998 as part of the centralized brand management strategy. WWBP combines the brand personality of "fashion", "creativity" and "vitality" with the product characteristics of "excellent design", "superior functionality" and "responsive maneuverability and power", so as to create the DNA of Mazda brand. The purpose of Mazda's existence is not only to let the vehicle bring driving pleasure and life enjoyment to the driver, but also to make everyone affordable and worth buying. The goal of zoom zoom is to lock in this feeling and express the passionate pursuit of driving pleasure. This enthusiasm will continue to drive Mazda around the world.

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