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时尚的款式、高质量的产品和优质服务是“菜百首饰”的核心内涵。“菜百首饰”始终坚持质量第一、诚信经营的宗旨，菜百公司制定出高于国家标准的“菜百首饰”标准，以此为依据向厂家下达质量订单。每件商品都要经严格的检验流程。菜百公司出售的每件首饰都附有国家权威机构出具的检验证明。高品质的商品赢得顾客的信赖。

北京菜市口百货股份有限公司位于北京市西城区广安门内大街306号，营业面积8800平方米。主要经营足金、千足金饰品、摆件、金条、铂金、钻石、翡翠、白玉、珠宝、金银币章、K-gold及18K金、银饰品等大类商品，拥有中国金币特许零售商资格，是北京规模最大、品种最全的黄金珠宝首饰专营公司。在多年的实践中，菜百公司逐步确立、形成、完善和发展了黄金珠宝特色经营。

目前在北京及外阜共有19家直营连锁分店和分公司，同时菜百首饰京东、天猫旗舰店已正式上线。2013年，菜百公司销售实现135亿元，迄今为止，菜百公司已经连续24年获得北京市黄金珠宝销量第一，全国单独门店销量第一等多项荣誉。

菜百公司是上海黄金交易所会员单位，拥有直接买卖黄、铂金原料的资格，并在公司四层开设了贵金属投资交易中心，为广大消费者提供规格齐全、品种丰富的实物黄金，并拥有方便快捷的回购体系。实物黄金不仅销售实现新的突破，同时令“藏金于民”的理念深入人心。

在发挥黄金优势的同时，菜百的钻石、珠宝、翡翠首饰同样在市场中占有优势。菜百公司独家推出1000粒精品克拉钻，每一粒都拥有三重证书，确保品质。翡翠精品区、翡翠文化沙盘向消费者传递着博大精深的翡翠文化。2010年10月，菜百公司联手国际彩色宝石协会开展了国际级彩色宝石推展活动，从世界各地收集了百余件顶级珠宝矿石、原石进行展出。彰显了菜百公司行业领军企业的风范。通过首饰文化推展，向顾客展现集标本、原材料、首饰成品为一体的购物流程，使顾客体会到一种全新的体验式购物的理念。

在服务方面，菜百公司在北京成立首家了黄金珠宝首饰服务中心，全面落实30项服务承诺，为消费者提供首饰清洗、修理、咨询、以旧换新，刻字刻像等“一站式”服务，被广大顾客誉为“金质服务”。

在不断发展的过程中，菜百公司已拥有一只经过专业培训的首饰设计团队，开发拥有菜百自主知识产权的产品。这个团队先后推出多款深受消费者欢迎的新品。菜百公司还享有“全国贵金属项目首发站”的美誉，每年都要以全国首发、北京独家限量销售的形式推出众多项目投资类新品，深受广大收藏爱好者的青睐，到菜百公司购买贵金属类藏品已经成为广大消费者的共识。

与此同时，菜百公司作为中国首饰行业的代表，同样吸引着众多国际推广组织，世界黄金协会、国际铂金协会、国际彩色宝石协会……他们都和菜百公司合作多年。经过菜百不遗余力的努力，多个时尚新品得以和中国消费者见面。菜百为积极传播首饰文化、引领时尚高端消费做出了突出贡献。由此，菜百被誉为“国际时尚首饰的推展基地”。

面对未来，菜百公司将继续完善黄金珠宝特色专营，落实文化营销理念，不断丰富“菜百首饰”内涵，加强与国际同行的合作，以丰富多样的自主产品满足市场需求，向集团化公司迈进。

Fashionable style, high-quality products and high-quality services are the core connotation of Caibai jewelry. "Caibai jewelry" always adheres to the tenet of quality first and honest operation. Caibai company has formulated the standard of "Caibai jewelry" which is higher than the national standard, on which quality orders are issued to manufacturers. Every product has to go through a strict inspection process. Every piece of jewelry sold by Caibai company is attached with the inspection certificate issued by the national authority. High quality products win customers' trust. Beijing Caishikou Department Store Co., Ltd. is located in 306 Guang'anmen inner street, Xicheng District, Beijing, with a business area of 8800 square meters. It mainly deals in gold, gold jewelry, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, K-gold, 18K gold and silver jewelry and other major commodities. It has the qualification of China's gold coin franchised retailer and is the largest and most comprehensive gold jewelry franchise company in Beijing. In many years of practice, Caibai company has gradually established, formed, improved and developed the characteristic management of gold and jewelry. At present, there are 19 direct chain stores and branches in Beijing and Waifu, and Caibai jewelry Jingdong and tmall flagship stores have been officially launched. In 2013, Caibai company achieved a sales volume of 13.5 billion yuan. So far, Caibai company has won the first sales volume of gold and jewelry in Beijing and the first sales volume of individual stores in China for 24 consecutive years. Caibai company is a member of Shanghai gold exchange. It has the qualification to directly buy and sell yellow and platinum raw materials. It has set up a precious metal investment and trading center on the fourth floor of the company, which provides consumers with complete specifications and rich varieties of physical gold, and has a convenient and quick repurchase system. Physical gold not only achieved a new breakthrough in sales, but also made the concept of "storing gold for the people" deeply rooted in the people's hearts. At the same time, Caibai's diamond, jewelry and jadeite jewelry also have an advantage in the market. Caibai company has launched 1000 quality carat diamonds, each with triple certificates to ensure quality. Jadeite boutique area and jadeite cultural sand table convey profound jadeite culture to consumers. In October 2010, Caibai company, together with the International Association of color gems, launched an International Color Gemstone promotion activity, collecting more than 100 pieces of top jewelry ore and raw stone from all over the world for exhibition. It shows the style of leading enterprise of Caibai company. Through the promotion of jewelry culture, the shopping process integrating samples, raw materials and jewelry products is presented to customers, so that customers can experience a new concept of experiential shopping. In terms of service, Caibai company established the first gold jewelry Service Center in Beijing, fully implemented 30 service commitments, and provided consumers with "one-stop" services such as jewelry cleaning, repair, consultation, replacing the old with the new, lettering and image engraving, which are known as "gold quality service" by customers. In the process of continuous development, Caibai company has a professionally trained jewelry design team to develop products with Caibai's independent intellectual property rights. The team has launched a number of popular new products. Caibai company also enjoys the reputation of "the first station of national precious metal projects". Every year, Caibai company will launch many new investment projects in the form of national first and exclusive Limited sales in Beijing, which is favored by the majority of collectors. It has become the consensus of consumers to purchase precious metal collections from Caibai company. At the same time, Caibai company, as a representative of China's jewelry industry, also attracts many international promotion organizations, such as the world gold association, the International Platinum Association, and the international color gem association They have worked with Caibai company for many years. After Caibai spare no effort, many fashionable new products can meet with Chinese consumers. Caibai has made outstanding contributions to actively spreading jewelry culture and leading fashion and high-end consumption. Therefore, Caibai is known as the "international fashion jewelry promotion base". In the future, Caibai company will continue to improve the characteristic franchise of gold jewelry, implement the cultural marketing concept, constantly enrich the connotation of Caibai jewelry, strengthen the cooperation with international peers, meet the market demand with rich and diverse independent products, and move forward to the group company.

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