内联升品牌怎么样 申请店铺

“内联升”始建于公元1853年（清咸丰三年），创始人赵廷--武清县人。他早年在京城一家制鞋作坊学做鞋，由于悟性极高，很快便学得一身好手艺。在积累了丰富的客户人脉和一定的管理经验后，赵廷决定自立门户。很快，在京城一位人称“丁大将军”的贵人的万两白银入股资助下，资助赵廷创办内联升靴鞋店。

慧眼独具的赵廷分析了当时京城制鞋业的状况，认为京城缺少专业制作朝靴的鞋店，于是决定办一家朝靴店。打坐轿人的主意，利用人脉关系，为皇亲国戚、朝廷文武百官制作朝靴。

“内”-指大内宫廷；“联升”-示意顾客穿上此店制作的朝靴，可以在宫廷官运亨通，连升三级。

过去老北京人谝富有句口头禅：头顶马聚源，脚踩内联升，身穿八大祥，腰缠四大恒。意思是说穿上内联升做的鞋，是一种特殊身份的象征。

内联升：老话儿说：“爷不爷先看鞋。”北京人出门在外，没双好鞋那可不成。脚底有了劲儿，脸面上才有光。老北京的好鞋上哪儿买去？内联升啊。老年间那阵子，洋车夫穿的是内联升做的靸鞋，朝廷文武大员穿的是内联升做的朝靴，就连那清朝末代皇帝登基坐殿，穿的也是内联升做的龙靴。

内联升对来店做鞋的文武官员的靴鞋尺寸、式样等都逐一登记在册，如再次买鞋，只要派人告知，便可根据资料按要求迅速做好送去。同时，也为下级官员晋见朝官送礼提供了方便。一本详录京城王公贵族制鞋尺寸、爱好式样的《履中备载》由此而生。

《履中备载》是中国最早的"客户关系管理档案"，已被编入北大光华管理学院MBA课程案例库。如今，服务对象变成了普通百姓，但“以诚相待、童叟无欺”的经营理念却保持至今。

辛亥革命推翻了清王朝，开始生产经营礼服呢鞋和缎子面鞋，其服务对象仍然是社会上层──新的“坐轿”人。既而小牛皮底礼服呢圆口鞋问世，受到文艺界、知识界人士的喜好。因其销售对象狭窄数量，生产力水平一直处于低下，但“品质至上”的理念始终渗透到员工培训与激励中，既制造向心力，又促进生产经营。

1949年新中国成立，打破专营男靴鞋，增添女鞋（锈花鞋等）、解放鞋等，这段"恢复--转变"时期，内联升经历了经营思想、经营方向上的基本变化。

1956年至1958年，鞋店完成了它经营方向上的转变，进入“转变--发展”时期，鞋店也由"私方"变成了国有企业，此时，内联升千层底布鞋成了北京名牌产品，并且走向全国各地。

1970年，内联升建立了生产车间，结束了它前店后场（手工业作坊）的历史。此时非自产鞋也列入了销售范围。1976年开始生产与经营皮鞋。1977年，恢复了著名老字号的名称。1986年，全新的内联升厂房竣工，占地面积约十三亩。1988年，一座具有明清建筑风格、营业面积一千七百多平米的新营业楼落成。一直以来，内联升的销售业绩不断攀升，市场份额不断增大。

2001年，企业性质变更为有限责任公司，员工成为了公司股东，这说明内联升进入了发展壮大时期。今后，内联升将与时俱进，不断创新、再创辉煌。

"Neiliansheng" was founded in 1853 ad (Xianfeng three years of the Qing Dynasty), the founder of Zhaoting - Wuqing County people. In his early years, he learned how to make shoes in a shoemaking workshop in Beijing. Because of his high understanding, he soon learned a good skill. After accumulating rich customer contacts and certain management experience, Zhao Ting decided to establish his own door. Soon, Zhao Ting was funded to set up the neiliansheng shoes store by a noble person in the capital called "general Ding". Zhao Ting, who had a unique insight, analyzed the situation of the shoemaking industry in the capital at that time. He thought that there was no shoemaking shop in the capital for professional shoemaking, so he decided to run a shoemaking shop. The idea of sitting in a sedan chair is to make court boots for the relatives of the emperor and the officials of the court. "Nei" - refers to the inner court; "Liansheng" - indicates that customers can wear the court boots made by this shop, which can be promoted to three levels in the court. In the past, the old Beijinger Chen had a saying: gather horses on the top of your head, step on the internal promotion, wear eight auspicious clothes, and wear four permanent belts. It means that wearing the shoes made by neiliansheng is a symbol of a special identity. Inliansheng: as the old saying goes, "look at your shoes first." Beijing people go out without good shoes. When there is strength in the sole of the foot, there is light on the face. Where can I buy good shoes from old Beijing? The rise of internal relations. In the old age, the rickshaw puller wore the shoes made by neiliansheng, and the civil and military officers of the court wore the boots made by neiliansheng. Even when the last emperor of the Qing Dynasty ascended the throne and sat in the palace, they also wore the Dragon boots made by neiliansheng. The size and style of the shoes of the civil and military officials who come to the store to make shoes are registered one by one. If they buy shoes again, they can be delivered as soon as they are informed by someone according to the data. At the same time, it also provides convenience for the lower level officials to meet with the officials and send gifts. A detailed record of the size and style of shoes made by the princes and nobles in the capital was born. As the earliest "customer relationship management file" in China, it has been incorporated into the MBA course case database of Guanghua School of management, Peking University. Nowadays, the service object has become ordinary people, but the business philosophy of "treating each other with sincerity and being honest with the old and the young". The revolution of 1911 overthrew the Qing Dynasty and began to produce and manage tuxedo shoes and satin shoes. Its service object is still the upper class of the society - the new "sedan chair" people. Since the appearance of calfskin bottom tuxedo and round mouth shoes, they are favored by people in the literary and intellectual circles. Due to the narrow number of its sales objects, the productivity level has been at a low level, but the concept of "quality first" has always infiltrated into staff training and motivation, which not only creates centripetal force, but also promotes production and operation. In 1949, when the people's Republic of China was founded, it broke the monopoly of men's shoes, added women's shoes (such as rusty shoes) and released shoes. During the period of "recovery transformation", the internal promotion experienced basic changes in business philosophy and direction. From 1956 to 1958, the shoe store completed the transformation of its business direction, and entered the "transformation development" period. The shoe store also changed from "private party" to state-owned enterprise. At this time, the interlinked thousand layer cloth shoes became famous brand products in Beijing, and went to all parts of the country. In 1970, neiliansheng established a production workshop, ending the history of its front store and back yard (handicraft workshop). At this time, non self produced shoes are also included in the sales scope. In 1976, we began to produce and manage leather shoes. In 1977, the name of the famous time-honored brand was restored. In 1986, the new internal promotion workshop was completed, covering an area of about 13 mu. In 1988, a new business building with the architectural style of Ming and Qing Dynasties and a business area of more than 1700 square meters was completed. For a long time, the sales performance of the company has been rising and the market share has been increasing. In 2001, the nature of the enterprise was changed into a limited liability company, and employees became shareholders of the company, which shows that the internal promotion has entered a period of development and growth. In the future, the internal promotion will keep pace with the times, innovate continuously and create brilliance again.

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