杨林肥酒品牌怎么样 申请店铺

龙润集团是一家集药业、酒业、茶业、医院、教育、地产、药品经营、文化传播、担保公司等多板块运作的国际化企业。龙润集团董事局主席焦家良带领龙润集团及舰队企业打造的知名产品群：排毒养颜胶囊、生力胶囊、杨林肥酒、云南绿酒、龙润普洱茶等远销海外。龙润集团中国区总部位于云南昆明国家高新技术产业开发区，占地116亩，建筑面积51000平方米。

云南龙润酒业有限公司是龙润集团的独资子公司，前身是生产有127年历史的杨林肥酒的云南杨林肥酒厂，是云南省酒类生产著名企业，省诚信单位。杨林肥酒是云南历史名酒，其酿造源于明朝云南著名药物学家、诗人兰茂所著的《滇南本草》。1880年，云南嵩明县杨林镇酿酒业主陈鼎依据《滇南本草》中的“水酒十八方”，创制了杨林肥酒。因品质独特，杨林肥酒甫一问世，便广受欢迎，畅销不衰。1956年，嵩明县政府成立了国营云南杨林肥酒厂，专营杨林肥酒的生产和销售，扩大了杨林肥酒的生产规模，有效地延续了这一品牌。2004年，龙润集团收购了云南杨林肥酒厂，成立了云南杨林肥酒有限公司和云南龙润酒业有限公司，生产、销售杨林肥酒、云南绿酒系列产品，为杨林肥酒注入了新的活力。

2004年，龙润集团按照“食品卫生法”要求，对原云南杨林肥酒厂企业厂房、设备和环境进行改造，并引进了大批设备，同时加强管理，对员工进行再培训。目前，酒厂年生产能力达到5000吨，年灌装能力达10000吨，产能有了大幅提升。在传承杨林肥酒百年历史、发扬光大杨林肥酒品牌价值和人文价值的同时，适应市场消费需求，龙润酒业不断加强产品研发，目前杨林肥酒品牌已经形成杨林肥酒系列、杨林清酒系列、喜良缘酒系列和保健酒系列等20多个产品。除主打中低端市场的产品以外，公司还推出20年陈酿的绿酒高端产品——“云南绿”，满足不同消费人群的需要。

在产品营销推广上，龙润酒业充分利用杨林肥酒在云南知名度高、影响广泛的优势，加强市场和品牌建设，做实云南市场基础。同时，也将销售网络向省外  延伸，目前，已经在福建、河南、贵州和青海等地设有代理处。

针对龙润酒业未来的发展，龙润集团董事局主席焦家良博士提出了“让传统结合现代，把文化融入健康”的理念。龙润酒业将利用云南的生物资源优势，依托龙润集团在资金、管理、新产品研发、市场营销方面的优势和先进理念，传承百年历史，融合现代工艺，做大、做强杨林肥酒，将杨林肥酒打造成中国第一绿酒品牌，为健康产业作出贡献。

Longrun group is an international enterprise operating in pharmaceutical industry, liquor industry, tea industry, hospital, education, real estate, pharmaceutical business, cultural communication, guarantee company and other sectors. Jiaojialiang, chairman of the board of directors of longrun group, led the famous product groups created by longrun group and fleet Enterprises: detoxification and beautification capsule, Shengli capsule, Yanglin fat wine, Yunnan green wine, longrun Pu'er tea, etc. are exported overseas. Longrun Group China is headquartered in Kunming National High tech Industrial Development Zone, covering an area of 116 Mu and a building area of 51000 square meters. Yunnan longrun liquor industry Co., Ltd. is a wholly-owned subsidiary of longrun group. Its predecessor is Yunnan yanglinfei liquor factory, which has a history of 127 years. It is a famous liquor production enterprise and provincial integrity unit in Yunnan Province. Yanglinfeijiu is a famous wine in Yunnan history. It was brewed from the famous pharmacologist and poet LAN Mao in Ming Dynasty. In 1880, Chen Ding, the owner of wine making in Yanglin Town, Songming County, Yunnan Province, created Yanglin fatty wine according to the "18 directions of water wine" in Bencao in South Yunnan. Because of its unique quality, yanglinfei wine has been popular since it came out. In 1956, the Songming County Government established the state-owned Yunnan yanglinfei liquor factory, which specializes in the production and sales of yanglinfei liquor, expanded the production scale of yanglinfei liquor, and effectively continued the brand. In 2004, longrun Group acquired Yunnan yanglinfei liquor factory, established Yunnan yanglinfei Liquor Co., Ltd. and Yunnan longrun liquor industry Co., Ltd. to produce and sell yanglinfei liquor and Yunnan green liquor series products, which injected new vitality into yanglinfei liquor. In 2004, in accordance with the requirements of "food hygiene law", longrun group transformed the factory building, equipment and environment of the former Yunnan yanglinfei distillery, introduced a large number of equipment, strengthened management and retrained its employees. At present, the annual production capacity of the distillery has reached 5000 tons, and the annual filling capacity has reached 10000 tons, which has been greatly improved. At the same time of inheriting the hundred year history of yanglinfeijiu, carrying forward the brand value and humanistic value of yanglinfeijiu, and adapting to the market demand, longrun liquor industry has continuously strengthened product research and development. At present, yanglinfeijiu brand has formed more than 20 products, including yanglinfeijiu series, yanglinqingjiu series, xiliangyuan series and health wine series. In addition to the products in the middle and low-end market, the company also launched the high-end green wine product - "Yunnan green" aged for 20 years to meet the needs of different consumers. In terms of product marketing and promotion, longrun liquor industry makes full use of yanglinfei liquor's advantages of high popularity and wide influence in Yunnan, strengthens market and brand construction, and strengthens the market foundation of Yunnan. At the same time, it also extends the sales network outside the province. At present, it has set up agencies in Fujian, Henan, Guizhou and Qinghai. In view of the future development of longrun liquor industry, Dr. Jiao Jialiang, chairman of the board of directors of longrun group, put forward the concept of "combining tradition with modernity and integrating culture into health". Longrun liquor industry will make use of Yunnan's biological resource advantages, rely on the advantages and advanced concepts of longrun group in capital, management, new product research and development, marketing, inherit a century of history, integrate modern technology, make yanglinfei liquor bigger and stronger, build yanglinfei liquor into the first green wine brand in China, and make contributions to the health industry.

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