城古品牌怎么样 申请店铺

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悠悠天汉大地的璀璨明珠—城固，是举世闻名的“丝绸之路”开拓者、西汉外交家张骞的故里。有着自殷商至今三千七百多年的酿酒历史，自古享有“酒乡小江南”之美誉。

陕西省城固酒业有限公司始建于1952年，在60余年的发展历程中，在几代酒业人的不懈努力下，融现代科技与传统工艺为一体，取甘冽、清澈的秦岭山泉，创造了一流的浓香型风格白酒。城古特曲、丰乐桥酒、三分天下酒曾一度夺得首届中国酒类食品博览会三块金牌，先后荣获陕西名酒、中国文化名酒、亚太国际博览会金奖、第七届中国西部商品交易会金奖等五十多项大奖。1994年在西北地区首家获得中国方圆委质量体系认证。1995年城古特曲、城古醇系列产品被陕西省政府授予“陕西名牌”产品称号，城古牌商标是陕西省著名商标。2010年7月被国家商务部认定为“中华老字号”企业。八、九十年代曾因年产销万吨纯粮白酒而跨入中国酿造行业经济效益百强和中国轻工业经济效益200强企业行列。在半个多世纪的风雨历程中，城固酒业有过辉煌灿烂的时期，取得过惊人的业绩，也曾步入低谷，有过挫折。

在城固酒业发展史上，品牌战略居功至伟。几十年一贯坚持质量领先，诚信为本的经营理念，在继承中勇于创新，在创新中塑造品牌，使企业从小到大，由弱到强，不断发展壮大。现厂区占地270多亩，有员工350多人，其中各类技术人员60多人，国家级白酒评委1名，国家级果酒评委1名，省级白酒评委8名。

2012年10月城固酒业被陕西恒源煤电集团有限公司全资收购。恒源集团的入驻，为城固酒业的复兴发展带来了新的活力。恒源集团以重塑城古酒品牌为中心，以“提高酒品质量和抓好市场营销”为重点，引进先进经营理念，狠抓精细化管理，不断加大资金投入和科技创新力度，决心重振城固酒业的辉煌。

为适应中低消费层次需求，公司研发了“城古”牌城古特曲T系列三款新产品，在2014年4月11日举行的新品品鉴会上，国家级品酒大师们给了城古特曲高度的评价。城古特曲以其过硬的质量，适中的价格，给广大老百姓带来小康的享受和美好的回忆！

城固酒业以实际行动诠释着“为社会酿造价值、为员工酿造幸福”和“以诚心.酿长久”的企业使命和社会责任。新的城固酒业，犹如一轮初升的朝阳，在清风晨曦中露出了灿烂夺目的光芒。

Chenggu, the bright pearl of the long land of the Han Dynasty, is the hometown of Zhang Qian, the world-famous pioneer of the Silk Road and diplomat of the Western Han Dynasty. It has a brewing history of more than 3700 years since the Yin and Shang Dynasties, and has been known as "the little Jiangnan wine town" since ancient times. Shaanxi Chenggu liquor industry Co., Ltd. was founded in 1952. During the development of more than 60 years, with the unremitting efforts of several generations of liquor industry people, it integrates modern technology and traditional technology, takes the sweet and clear Qinling mountain spring, and creates the first-class Luzhou flavor liquor. Chenggutequ, fengleqiao and sanfentianxia wine once won three gold medals in the first China alcoholic Food Expo, and successively won more than 50 awards, including Shaanxi famous wine, China cultural famous wine, gold medal of Asia Pacific International Expo, gold medal of the seventh China western trade fair. In 1994, it was the first one in Northwest China to obtain the quality system certification of China Fangyuan Committee. In 1995, Chenggu Tequ and Chenggu alcohol series products were awarded the title of "Shaanxi famous brand" by Shaanxi provincial government, and Chenggu brand trademark is a famous trademark of Shaanxi Province. In July 2010, it was recognized as "China time honored brand" by the Ministry of Commerce. 8、 In the 1990s, the company was one of the top 100 enterprises in China's brewing industry and the top 200 enterprises in China's light industry for its annual production and sales of 10000 tons of pure grain liquor. In the course of more than half a century's wind and rain, Chenggu liquor industry has had a brilliant period, has made amazing achievements, has also stepped into a trough, has had setbacks. In the development history of Chenggu liquor industry, the brand strategy has made great contribution. For decades, we have always adhered to the business philosophy of quality leading and integrity-based. We have the courage to innovate in inheritance, build brand in innovation, and make enterprises grow from small to large, from weak to strong. Now the factory covers an area of more than 270 mu, with more than 350 employees, including more than 60 technicians, 1 National Liquor judge, 1 national fruit wine judge and 8 provincial liquor judges. In October 2012, Chenggu liquor industry was wholly acquired by Shaanxi Hengyuan Coal Power Group Co., Ltd. The presence of Hengyuan group has brought new vitality to the revival and development of Chenggu liquor industry. Hengyuan group focuses on rebuilding the old city liquor brand, focuses on "improving liquor quality and marketing", introduces advanced management concepts, pays close attention to fine management, continuously increases capital investment and scientific and technological innovation, and is determined to revive the brilliance of the city liquor industry. In order to meet the needs of low and medium consumption levels, the company has developed three new products of "Chenggu" brand Chenggu Tequ T series. At the new product appraisal meeting held on April 11, 2014, national wine tasting masters gave Chenggu Tequ a high appraisal. With its excellent quality and moderate price, chenggute opera brings people a well-off enjoyment and good memories! Chenggu liquor industry interprets the corporate mission and social responsibility of "brewing value for the society, brewing happiness for employees" and "brewing for a long time with sincerity". The new Chenggu liquor industry, like a rising sun, shows a brilliant light in the fresh wind and morning light.

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