口子窖品牌怎么样 申请店铺

安徽口子酒业股份有限公司是以生产国优名酒而著称的国家酿酒重点骨干企业。企业营业执照核准的经营范围：生产、制造和销售白酒及玻璃制品。

1949年5月18日，人民政府赎买了私人酿酒作坊“小同聚”等酒坊，创立了“国营濉溪人民酒厂”（安徽口子酒业股份有限公司前身）。1951年，国营濉溪人民酒厂在老濉河东岸“祥兴泰”、“协源公”、“协顺”、“协昌”等古酒坊基础上征地扩建，此即现在的安徽口子酒业股份有限公司东关分厂。1997年由淮北市口子酒厂、濉溪县口子酒厂合并成立安徽口子集团公司（以下简称“口子集团”）。2002年12月，口子集团联合其他发起人股东发起成立安徽口子酒业股份有限公司（以下简称“口子酒业”或“公司”）。公司目前拥有首届中国酿酒大师等在内的技术创新队伍及一批国家级、省级的评酒勾兑专家和一个现代化的省级技术中心。

公司先后荣获国家和省市多项殊荣。2003年通过了ISO9001和ISO14001质量环境兼容管理体系认证，五年口子窖酒通过了国家级产品质量认证；2005年通过了HACCP管理体系认证，“口子”商标被国家工商行政管理总局评定为中国驰名商标，荣膺“中国白酒经济效益十佳企业”；2006年被国家商务部首批认定为中华老字号，副总经理张国强被评定为首届中国酿酒大师；2009年被国家标准化管理委员会批准为中国白酒标准化技术委员会兼香型白酒分技术委员会秘书处承担单位，董事长徐进任全国白酒标准化技术委员会兼香型白酒分技术委员会主任委员。

公司拥有口子窖、口子坊、老口子等系列品牌产品，在安徽、江苏、河南、河北、山东、辽宁、北京等地区有较高的产品知名度并保持一定的市场占有率，近几年在东北和西北地区也表现出较快的市场拓展，口子窖等高档产品在销售收入中的比重逐年增大。主导产品“口子窖酒”，以其独特的风格和卓越的品质得到了社会各界的高度赞同。2002年荣获中国白酒典型风格金杯奖称号并被国家批准实施原产地域产品保护；2005年被国家商务部等联合评定为全国首届三绿工程畅销白酒品牌；2006年被评定为中国白酒工业影响力品牌并通过了纯粮固态发酵白酒标志认定。

经营管理方面，公司秉承“理智、规范、敬业、创新”的企业精神，按照国际惯例和规范的公司模式运作，构建了“产权明晰，权责分明，政企分开，管理科学”的法人治理结构，实施名牌战略，加大技术改造步伐，推进企业信息化建设，不断探索加强企业管理的各种有效举措。市场开拓方面倡导“执信有恒，成功有道”的诚信营销理念，整合营销管理体系并创新了白酒营销模式。持续开展的营销、管理和技术创新，提升了公司产品的品牌价值和核心竞争力，满足了广大消费者的需求，进一步做大做强了“口子”品牌，市场占有率不断提升。近几年，公司销售收入、利润等重要经济指标逐年保持良性增长，在全国白酒行业重点骨干企业中的位次不断攀升，创造了良好的经济效益和社会效益。

Anhui kouzi liquor industry Co., Ltd. is a key national wine making backbone enterprise famous for producing national famous liquor. Business scope approved by the business license of the enterprise: production, manufacturing and sales of liquor and glass products. On May 18, 1949, the people's government redeemed the private distillery "xiaotongju" and other distilleries, and established the "state-owned Suixi people's distillery" (the predecessor of Anhui kouzi liquor industry Co., Ltd.). In 1951, the state-owned Suixi people's distillery acquired and expanded land on the basis of ancient distilleries such as "xiangxingtai", "xieyuangong", "XieShun" and "Xiechang" on the East Bank of the old Suihe River, which is now Dongguan branch of Anhui kouzi liquor industry Co., Ltd. In 1997, Anhui kouzi group company (hereinafter referred to as "kouzi group") was incorporated by Huaibei kouzi distillery and Suixi kouzi distillery. In December 2002, kouzi group, together with other sponsor shareholders, initiated the establishment of Anhui kouzi liquor industry Co., Ltd. (hereinafter referred to as "kouzi liquor industry" or "company"). At present, the company has a technical innovation team including the first Chinese brewing masters, a group of national and provincial experts in wine evaluation and blending, and a modern provincial technical center. The company has won a number of national and provincial awards. In 2003, it passed ISO9001 and ISO14001 quality and environment compatibility management system certification, and in five years, Kouzijiao liquor passed the national product quality certification; in 2005, it passed the HACCP management system certification, and kouzi trademark was appraised as China's famous trademark by the State Administration for Industry and commerce, and was awarded as "China's top ten liquor economic efficiency enterprises"; in 2006, it was first recognized as China's top ten liquor enterprises by the Ministry of Commerce Zhang Guoqiang, deputy general manager of HuaLao brand, was rated as the first master of Chinese liquor making; in 2009, he was approved by the National Standardization Management Committee as the unit undertaking the Secretariat of China liquor Standardization Technical Committee and flavor liquor sub Technical Committee, and Xu Jin, chairman of the board, was appointed as the chairman of China liquor Standardization Technical Committee and flavor liquor sub Technical Committee. The company has a series of brand products such as Kouzijiao, kouzifang, laokouzi, etc. it has a high product popularity in Anhui, Jiangsu, Henan, Hebei, Shandong, Liaoning, Beijing and other regions and maintains a certain market share. In recent years, it has also shown a rapid market expansion in Northeast and Northwest China, and the proportion of high-end products such as Kouzijiao in sales revenue has increased year by year. The leading product "Kouzijiao" has been highly approved by all walks of life for its unique style and excellent quality. In 2002, it was awarded the golden cup of typical Chinese liquor style and approved by the state to implement the product protection of origin and geographical area; in 2005, it was jointly evaluated as the first national three green project best-selling liquor brand by the Ministry of Commerce; in 2006, it was evaluated as the influential brand of Chinese liquor industry and passed the identification of solid-state fermented pure grain liquor. In terms of operation and management, the company adheres to the enterprise spirit of "rational, standardized, dedicated and innovative", operates in accordance with international practices and standardized company mode, constructs a corporate governance structure of "clear property rights, clear rights and responsibilities, separation of government and enterprise, scientific management", implements the famous brand strategy, increases the pace of technological transformation, promotes the construction of enterprise informatization, and constantly explores and strengthens the enterprise management Various effective initiatives. In the aspect of market development, it advocates the honest marketing concept of "persisting in faith, being successful and being reasonable", integrates the marketing management system and innovates the liquor marketing mode. The continuous marketing, management and technological innovation has improved the brand value and core competitiveness of the company's products, met the needs of the majority of consumers, further expanded and strengthened the "mouth" brand, and constantly increased the market share. In recent years, the company's sales revenue, profit and other important economic indicators have maintained a positive growth year by year, and its position in the key backbone enterprises of the national liquor industry has been rising, creating good economic and social benefits.

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